bk Musings: What Makes Us Tick
It’s a Meme World Out There
Buzz has it right, memes are everywhere. I go on Facebook and what’s the first thing I see on my timeline? A meme. I open up Instagram and the first three posts in my feed are memes. (I say that like I don’t enjoy it – but I actually do.) In fact, it seems like […]
Dr. Techlove, or How I Learned to Stop Worrying and Love Podcasts
I don’t care who you are, podcasts are pretty dope… and they’ll suck you in faster than an episode of Botched on a sickday. Try it; trust me, you’ll never look back. [Sidebar: the editors/producers at the E! and Bravo networks are some of the best in the game… fight me.] Podcasts, if executed properly, can […]
Just How Loud Do You Have to Scream to Be Heard on Twitter?
I’ve decided that I hate social media. I’ve joined neither Facebook nor Snap. I am on Instagram, but only to share vacation pictures with my family because I’m too lazy to sort and share photos with them after my trips. I gave up on LinkedIn because I find the timeline poorly designed and I’m not […]
Product Placement Impacts You — Even When You’re Aware of It
Alternate title: How product placement can affect everyday decision-making — more specifically, how even I, a self-aware, independent individual [accidentally] fell for a fictitious character’s recommendation after re-watching the 1995 rom-com Clueless, and thereby proving that product placement can be more than just a joke. In the world of American entertainment, we are no strangers to […]
3 Reasons to Try Radio Advertising in DFW
As I sat stuck in stop-start traffic on switch from 183 East to the Turnpike this morning, I was reminded of the power of advertising. Here I was, switching back and forth on my preset channels, looking for a morning rush talk show that I like. What was marked as a 20-minute commute on my […]
America Loves a Hero with a Familiar Face, Even in the Zombie Apocalypse
The Walking Dead may not survive upcoming major cast changes, and I’m worried that this is the end. Such as in the recently cancelled Once Upon a Time, an adult Disney adventure drama, and Scrubs, a comedy drama set in the everyday world of doctors, some characters become too entwined in the story for tv […]
Aim for the Bullseye, then Try Again
Every marketing and advertising campaign needs associated metric goals and reporting. These key performance indicators (KPIs) help you tailor the future of your marketing team [or allocation if you wear multiple hats]. When asked “Is your marketing successful?” 43% of CoSchedule’s surveyed group answered neutral or lower. If almost half are undecisive or unsatisfied, that’s a […]
Stimulate Your Creative Process
Before customer data was so readily available and the number of mediums became countless, advertising was simpler. Still a challenge, but simpler. I think of Mad Men, particularly when they come up with the idea for lipsticks in season 1. What we watched was a focus group of their target audience (young women of the […]
Lynne McLean is committed to helping abused children in Texas
Lynne McLean has dedicated her life and career to helping children who have been victims of abuse or neglect. She started her career on the front lines with abused and neglected kids as a Child Protective Service (CPS) caseworker in Dallas. A graduate of the University of Texas at Arlington, she has put her bachelor’s […]
Your campaign worked… but how do you know which part?
You’ve done the research, the legwork and maybe even some focus studies before your last campaign, and the results were actually strong enough to reach your goals. That’s great! But what made it different from the others that had less success? It can be hard to tell without the right tools or information. What is […]
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