bk Musings: What Makes Us Tick

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Just How Loud Do You Have to Scream to Be Heard on Twitter?

I’ve decided that I hate social media. I’ve joined neither Facebook nor Snap. I am on Instagram, but only to share vacation pictures with my family because I’m too lazy to sort and share photos with them after my trips. I gave up on LinkedIn because I find the timeline poorly designed and I’m not […]

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Product Placement Impacts You — Even When You’re Aware of It

Alternate title: How product placement can affect everyday decision-making — more specifically, how even I, a self-aware, independent individual [accidentally] fell for a fictitious character’s recommendation after re-watching the 1995 rom-com Clueless, and thereby proving that product placement can be more than just a joke. In the world of American entertainment, we are no strangers to […]

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Aim for the Bullseye, then Try Again

Every marketing and advertising campaign needs associated metric goals and reporting. These key performance indicators (KPIs) help you tailor the future of your marketing team [or allocation if you wear multiple hats]. When asked “Is your marketing successful?” 43% of CoSchedule’s surveyed group answered neutral or lower. If almost half are undecisive or unsatisfied, that’s a […]

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Your campaign worked… but how do you know which part?

You’ve done the research, the legwork and maybe even some focus studies before your last campaign, and the results were actually strong enough to reach your goals. That’s great! But what made it different from the others that had less success? It can be hard to tell without the right tools or information. What is […]

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