bk Musings: What Makes Us Tick
Daily design inspiration is easier than you think with Panda 5
Check out this content aggregator for design inspiration and creative industry news One of my absolute favorite internet browser extensions has to be the Panda plug-in. Panda, as it’s known, is a widget that displays design-specific content as the default page when opening a new tab in your browser. The widget is semi-customizable, in which […]
Dr. Techlove, or How I Learned to Stop Worrying and Love Podcasts
I don’t care who you are, podcasts are pretty dope. You may not have been a listener or even aware of podcasts prior to the pandemic, but chances are now you’re fully aware and even a subscriber to the plethora of podcast choices today. They’ll suck you in faster than an episode of Succession on a […]
SMEs Are People First, and They Need You to Be Prepared
They’re knowledgeable, but cryptic. They’re busy, but necessary. Of course, I’m talking about subject matter experts. Chances are that if you’re a writer, researcher or on a content-based project, you’re working with one or more of these brilliant professionals, or SMEs. Communication can often seem difficult, or downright impossible. Sometimes it IS their personality, but […]
Is Cake, the Swiping Internet Browser for Your Phone, an Effective Tool?
If you’ve been on YouTube recently (and still watch commercials) then you may have run into Cake, the phone app that changes the way you use the internet. It replaces the classic search result style you’ve begrudgingly grown accustomed to on your phone with fast-loading pages that you swipe left or right to navigate. Simply […]
It’s a Meme World Out There
Buzz has it right, memes are everywhere. I go on Facebook and what’s the first thing I see on my timeline? A meme. I open up Instagram and the first three posts in my feed are memes. (I say that like I don’t enjoy it – but I actually do.) In fact, it seems like […]
Just How Loud Do You Have to Scream to Be Heard on Twitter?
I’ve decided that I hate social media. I’ve joined neither Facebook nor Snap. I am on Instagram, but only to share vacation pictures with my family because I’m too lazy to sort and share photos with them after my trips. I gave up on LinkedIn because I find the timeline poorly designed and I’m not […]
Product Placement Impacts You — Even When You’re Aware of It
Alternate title: How product placement can affect everyday decision-making — more specifically, how even I, a self-aware, independent individual [accidentally] fell for a fictitious character’s recommendation after re-watching the 1995 rom-com Clueless, and thereby proving that product placement can be more than just a joke. In the world of American entertainment, we are no strangers to […]
3 Reasons to Try Radio Advertising in DFW
As I sat stuck in stop-start traffic on switch from 183 East to the Turnpike this morning, I was reminded of the power of advertising. Here I was, switching back and forth on my preset channels, looking for a morning rush talk show that I like. What was marked as a 20-minute commute on my […]
America Loves a Hero with a Familiar Face, Even in the Zombie Apocalypse
The Walking Dead may not survive upcoming major cast changes, and I’m worried that this is the end. Such as in the recently cancelled Once Upon a Time, an adult Disney adventure drama, and Scrubs, a comedy drama set in the everyday world of doctors, some characters become too entwined in the story for tv […]
Aim for the Bullseye, then Try Again
Every marketing and advertising campaign needs associated metric goals and reporting. These key performance indicators (KPIs) help you tailor the future of your marketing team [or allocation if you wear multiple hats]. When asked “Is your marketing successful?” 43% of CoSchedule’s surveyed group answered neutral or lower. If almost half are undecisive or unsatisfied, that’s a […]
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