bk Musings: What Makes Us Tick
3 Reasons to Try Radio Advertising in DFW
As I sat stuck in stop-start traffic on switch from 183 East to the Turnpike this morning, I was reminded of the power of advertising. Here I was, switching back and forth on my preset channels, looking for a morning rush talk show that I like. What was marked as a 20-minute commute on my […]
America Loves a Hero with a Familiar Face, Even in the Zombie Apocalypse
The Walking Dead may not survive upcoming major cast changes, and I’m worried that this is the end. Such as in the recently cancelled Once Upon a Time, an adult Disney adventure drama, and Scrubs, a comedy drama set in the everyday world of doctors, some characters become too entwined in the story for tv […]
Aim for the Bullseye, then Try Again
Every marketing and advertising campaign needs associated metric goals and reporting. These key performance indicators (KPIs) help you tailor the future of your marketing team [or allocation if you wear multiple hats]. When asked “Is your marketing successful?” 43% of CoSchedule’s surveyed group answered neutral or lower. If almost half are undecisive or unsatisfied, that’s a […]
Stimulate Your Creative Process
Before customer data was so readily available and the number of mediums became countless, advertising was simpler. Still a challenge, but simpler. I think of Mad Men, particularly when they come up with the idea for lipsticks in season 1. What we watched was a focus group of their target audience (young women of the […]
Lynne McLean is committed to helping abused children in Texas
Lynne McLean has dedicated her life and career to helping children who have been victims of abuse or neglect. She started her career on the front lines with abused and neglected kids as a Child Protective Service (CPS) caseworker in Dallas. A graduate of the University of Texas at Arlington, she has put her bachelor’s […]
Your campaign worked… but how do you know which part?
You’ve done the research, the legwork and maybe even some focus studies before your last campaign, and the results were actually strong enough to reach your goals. That’s great! But what made it different from the others that had less success? It can be hard to tell without the right tools or information. What is […]
Here’s Why I’m Going to the 2018 DIFF This Weekend, and You Should, Too
Sometimes it’s not about work. To clarify, in this blog representing my company, work is important, but so is the work-life balance as an individual person, and as a team. I feel like the big projects can wear you out as a group; unwinding back to routine is hard, and sometimes even that can make […]
Interview with Randy Skattum, Celanese – Global Marketing Communications Director
I find that most people have a path or at least a pattern to their careers that are, of course, easier to see when looking back on it or from an outside vantage point. I enjoy interviewing people for this blog on careers and how they got where they are and what they do. I […]
For those who say, ‘Design doesn’t matter’
Recently, someone asked me what I like about being a graphic designer. My wheels started spinning because there are so many reasons. Besides the fact that I’m obsessed with color and typography, design, in my humble opinion, affects almost every aspect of our lives. Design is not just about making things look pretty (although, that […]
Watching TV is about to get even more interactive.
Soundlly is using data-filled tones to stream additional content to mobile devices. Let me start this post off by saying that “Soundlly” is not a typo, no matter what spell-check / auto-correct says. Instead, Soundlly is the name of a company in Seoul, South Korea, which has developed a technology that uses sounds at low […]
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