bk Musings: What Makes Us Tick

Your campaign worked… but how do you know which part?

You’ve done the research, the legwork and maybe even some focus studies before your last campaign, and the results were actually strong enough to reach your goals. That’s great! But what made it different from the others that had less success? It can be hard to tell without the right tools or information. What is […]

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For those who say, ‘Design doesn’t matter’

Recently, someone asked me what I like about being a graphic designer. My wheels started spinning because there are so many reasons. Besides the fact that I’m obsessed with color and typography, design, in my humble opinion, affects almost every aspect of our lives. Design is not just about making things look pretty (although, that […]

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Watching TV is about to get even more interactive.

Soundlly is using data-filled tones to stream additional content to mobile devices. Let me start this post off by saying that “Soundlly” is not a typo, no matter what spell-check / auto-correct says. Instead, Soundlly is the name of a company in Seoul, South Korea, which has developed a technology that uses sounds at low […]

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Caveat Empclicktwittor

The same machines that help us better target can also hurt us. Caveat Empclicktwittor is me pretending I remember anything from high school Latin class, but I’m going to loosely translate it as, “beware what you click on Twitter” because it turns out that the same machines that help us better target customers can also […]

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Fighting the battle against mediocrity

Complacency is the greatest danger to an advertising agency and its clients It happens to everyone and everything, everywhere. Monkeys in the forests of South America get complacent about their jumps between trees in the jungle and fall to their deaths. (Check it out, it is a real thing.) The New York Yankees get tired […]

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Turns out Tweens are, well, different.

The next generation of consumer is even more different than you think. My 11 year-old son makes me insane. Don’t get me wrong, I love him more than anything, but after watching him walk around with a trash can on his head the other day, I’m starting to think that maybe . . . just […]

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Browser extension…look like a Panda

Check out this content aggregator for design inspiration and creative industry news One of my absolute favorite internet browser extensions has to be the Panda plug-in. Panda, as it’s known, is a widget that displays design-specific content as the default page when opening a new tab in your browser. The widget is semi-customizable, in which […]

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Can You Hear Me Now?

I saw an ad that made me do a double-take the other day. Since I work at bloomfield knoble, a premier strategic marketing and advertising agency, I’m generally not prone to paying much attention to ads or being surprised by them, but this one caught me off guard. The ad was Paul Marcarelli pitching Sprint. The […]

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