bk Musings: What Makes Us Tick

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SMEs Are People First, and They Need You to Be Prepared

They’re knowledgeable, but cryptic. They’re busy, but necessary. Of course, I’m talking about subject matter experts. Chances are that if you’re a writer, researcher or on a content-based project, you’re working with one or more of these brilliant professionals, or SMEs. Communication can often seem difficult, or downright impossible. Sometimes it IS their personality, but […]

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cake_blog
Is Cake, the Swiping Internet Browser for Your Phone, an Effective Tool?

If you’ve been on YouTube recently (and still watch commercials) then you may have run into Cake, the phone app that changes the way you use the internet. It replaces the classic search result style you’ve begrudgingly grown accustomed to on your phone with fast-loading pages that you swipe left or right to navigate. Simply […]

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Just How Loud Do You Have to Scream to Be Heard on Twitter?

I’ve decided that I hate social media. I’ve joined neither Facebook nor Snap. I am on Instagram, but only to share vacation pictures with my family because I’m too lazy to sort and share photos with them after my trips. I gave up on LinkedIn because I find the timeline poorly designed and I’m not […]

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product-placement_blog
Product Placement Impacts You — Even When You’re Aware of It

Alternate title: How product placement can affect everyday decision-making — more specifically, how even I, a self-aware, independent individual [accidentally] fell for a fictitious character’s recommendation after re-watching the 1995 rom-com Clueless, and thereby proving that product placement can be more than just a joke. In the world of American entertainment, we are no strangers to […]

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Aim for the Bullseye, then Try Again

Every marketing and advertising campaign needs associated metric goals and reporting. These key performance indicators (KPIs) help you tailor the future of your marketing team [or allocation if you wear multiple hats]. When asked “Is your marketing successful?” 43% of CoSchedule’s surveyed group answered neutral or lower. If almost half are undecisive or unsatisfied, that’s a […]

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