bk Musings: What Makes Us Tick

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Your campaign worked… but how do you know which part?

You’ve done the research, the legwork and maybe even some focus studies before your last campaign, and the results were actually strong enough to reach your goals. That’s great! But what made it different from the others that had less success? It can be hard to tell without the right tools or information. What is […]

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For those who say ‘Design doesn’t matter’

Recently, someone asked me what I like about being a graphic designer. My wheels started spinning because there are so many reasons. Besides the fact that I’m obsessed with color and typography, design, in my humble opinion, affects almost every aspect of our lives. Design is not just about making things look pretty (although, that […]

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Caveat Empclicktwittor

The same machines that help us better target can also hurt us. Caveat Empclicktwittor is me pretending I remember anything from high school Latin class, but I’m going to loosely translate it as, “beware what you click on Twitter” because it turns out that the same machines that help us better target customers can also […]

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Browser extension…look like a Panda

Check out this content aggregator for design inspiration and creative industry news One of my absolute favorite internet browser extensions has to be the Panda plug-in. Panda, as it’s known, is a widget that displays design-specific content as the default page when opening a new tab in your browser. The widget is semi-customizable, in which […]

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