I have got to start writing for scientific journals instead of our blog. The latest issue of Psychological Science – a journal of the Association for Psychological Science – features the article, “From Neural Responses to Population Behavior: Neural Focus Group Predicts Population-Level Media Effects.” The abstract of the article written by UCLA neuroscientists poses,
I recently advanced an idea regarding the Black Queen Hypothesis for advertising – basically letting others do the heavy lifting to promote a campaign. I still think the idea is valid, but recent research suggests that what goes viral in social media (like Twitter) may be completely random. At least that’s the theory being put
This story is blowing up all over the interwebs, but just in case you aren’t surfing the “math” section of Google news, here’s what happened (from Katie Scott writing in Wired UK): “A physicist faced with a fine for running a stop sign has proved his innocence by publishing a mathematical paper, and has even won a
This story is blowing up all over the interwebs, but just in case you aren’t surfing the “math” section of Google news, here’s what happened (from Katie Scott writing in Wired UK): “A physicist faced with a fine for running a stop sign has proved his innocence by publishing a mathematical paper, and has even won a
I’ll admit that, like a moth to light, I am attracted to activities that might ordinarily be considered, well, a bit on the nerdy side. Just because something might be a bit, well, out there, doesn’t mean you can’t lear a lot of cool valuable stuff. Well, one such conference is fast approaching, and if
It’s been awhile since I posted a hardcore science article, so forgive me if the pendulum has swung too far back the other way. I’ve been reading up on a new hypothesis about evolved dependency and I realized that the hypothesis being used to discuss microorganisms could also apply to advertising. I mean, when you
