As Mashable points out, the new Facebook changes that were announced last week will eventually impact Pages as well as user profiles. As it stands now, businesses can post their message and count on that message appearing in people’s newsfeed who have “liked” them – whether it’s relevant to that user or not. That’s all well and good for businesses who post “nonsense” posts that even their followers probably don’t care about. (Think of the company that only posts about how great its product is. After you’ve heard it enough, it just becomes static.)
With the latest changes, the emphasis will be on interacting with the content and informing Facebook of individual tastes and interests. Over time, if your content isn’t compelling, it will be relegated exclusively to the Ticker – the sidebar that shows “less important” updates.