Category: Getting Ecofriendly

14 Jan 2016

The bk ‘We Care’ Campaign Launches for 2016

The Special Olympics is bk's longest running We Care program.
The Special Olympics is bk’s longest running We Care program.

I know, I know. The year just ended and you were barraged with social media messages about holiday charitable support from seemingly every company in the U.S. Holiday charitable support now seems as ubiquitous to the holiday season as “Holiday Sales Events” (kill me).

At that time of year we, bloomfield knoble (bk), may appear to be callous or indifferent to charitable support. The fact is, we provide support year-round. So by December we are wrapping up our 12-months of work and readying for the new year of support. Like everything, we kind of over achieve. It’s in our nature.

If you are not familiar, the bk “We Care” program consists of our choosing 12 charitable organizations each January. We provide financial support to all of them in January, then we spotlight one each month of the year to provide pro bono social media support or hands-on volunteerism by the bk staff. Most of the organizations have been supported by bk for years. However, we do try to add in new worthy causes each year. For instance, this month, we are spotlighting the Special Olympics of Texas. This is the 18th year we have provided support to the Special Olympics. It was the original organization we chose when we founded this agency and we hold that group very close to our hearts.

Last year I finally made the effort to explain why we let you know that we support charities. Here is that blog Why bk is Telling You We Support Charities. Therefore, I won’t go into that again. But I do reiterate that providing support for organizations year-round is better than checking it off a list once each winter.

It is wonderful that people think of charitable efforts during the holiday season. But making a difference means committing to some heavy lifting all year long. Since we focus on several human/civil rights organizations and environmental groups, we know they need support every day in any way they can get it. Therefore, we encourage our peers and colleagues in the industry to adopt this approach. It is actually less effort and more meaningful than just writing a check at the end of the year.

Further, while there is nothing wrong with supporting one group at the end of the year, we would urge you to consider sharing the wealth and expanding your support.

As an agency, we have found that our focusing each month on a different cause or group allows us to include every one in the office. Some people may not be much of an American Civil Liberties Union (ACLU) supporter (I am, however). However, they may really be into pandas, so the World Wildlife Fund (WWF) gets them more involved and jazzed to support that month.

bk Partner Chris Weatherley's We Care organization of choice is the Coastal Conservation Association.
bk Partner Chris Weatherley’s We Care organization of choice is the Coastal Conservation Association.

It’s about inclusiveness and maximizing the impact we make. Just because our creative director/agency partner, Chris Weatherley, is really into the Coastal Conservation Association (CCA), doesn’t mean that Thomas Thompson, our lead strategist is. In fact, I think Thom prefers the Electronics Take Back Coalition to any outdoor activity we might support.

The point I am making is that in order to make an impact we have to get people involved. As a top advertising agency based in Dallas, TX, we simply applied the same tactics to our internal charitable support as we do to client advertising planning campaigns – reach people where and when they are most interested. Limiting one’s reach to one group minimizes interest with your potential participants. As with any marketing effort, we activate the target audience through compelling content that drives them to take an action. It’s advertising 101, really.

So follow us through social media  and support our “We Care” campaign throughout this year. Take note as we implement our social media editorial calendar and support a different organization each month by highlighting the volunteerism in our office, as well as general support of the organizations’ own outreach and awareness efforts.

Then, why not join bk and change up your support format from a holiday theme to a dedicated annual effort? We could all use your help.

Thank you for your support – Eric J Hirschhorn, partner, the bloomfield knoble Advertising Agency


 About The Author

clark-bachelot-headshotEric J. Hirschhorn is a principal at bloomfield knoble. For 17 years he has helped lead the Dallas-based advertising agency from start up to becoming a premier, full-service agency whose clients include some of the most influential companies in America. Eric lives to spend time with his family, to work and to travel the world in search of unique fishing adventures.

Connect With Eric Hirschhorn
twitter
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# # #

Who is bloomfield knoble?

bloomfield knoble is a full-service, premier strategic marketing and advertising agency based in Dallas, Texas. Our clients include top 50 Fortune companies and unique businesses that seek a strategic partner to empower their offerings and growth. Whether developing an integrated advertising campaign, a direct marketing tactical approach, brand framework and positioning exercise, or daily creative, technical and consulting support, bloomfield knoble provides a one-to-one approach. Call Eric Hirschhorn to learn more at 214-254-3805, or eric@bloomweb.com.

 

16 Jan 2015
Unknown

bloomfield knoble’s ‘We Care’ Initiative Is Designed To Make A Difference

Each year bloomfield knoble (bk) gives generously to various environmental and community organizations on a local and national level through its “We Care” program. The agency is proud to announce that its annual donations for 2015 have been made.

Unknown“Now the real work begins,” says agency partner Eric Hirschhorn. “We set a year-long calendar of effort to help deliver results to these groups. That’s why our program is unique. Nobody in our industry – or any industry I know of – has this type of program and history to commitment. We don’t just want to say we donated to a cause. We want to see the cause ‘win.’”

The organizations supported by bloomfield knoble through “We Care” include a variety of organizations ranging from conservation to special needs to fighting disease to access to freedom and information. In addition to financial contributions, bloomfield knoble engages in active social media monitoring, posting and promoting of these causes to increase public awareness and engagement. Pro bono design and consulting for organizations is provided, where it fits the need. The agency also encourages its staff and clients to take volunteer opportunities with these and other organizations.

Here are the 12 organizations the bk We Care program supports:

 

Each month the agency selects one of its 12 charitable causes or movements it has supported (in many cases for 10+ years) and provides pro bono awareness through its social media channels and other outreach initiatives. bk uses its social media expertise and website exposure to grow engagement with these organizations, to promote events/initiatives and fundraising.

Here are a couple of recent examples from 2015 where We Care has begun to promote the Electronics Takeback Coalition to launch the year of We Care support.

Screen Shot 2015-01-16 at 10.41.37 AM

Screen Shot 2015-01-16 at 10.55.19 AM
“It’s easy to just send a check and feel like you’ve contributed,” says Chris Weatherley, the agency’s other partner. “But we just don’t think that is enough. It’s the volunteering of our time and resources which helps make a difference. We want these important organizations to make a difference. That’s why we do this and share our story throughout the year.”

If you’re a charity and would like to be part of bk’s We Care initiative, use our contact form and mention “We Care” and Eric Hirschhorn will contact you.


 About The Author

jeff-carrington-headshot

Thanks to the shortening of attention spans and his inability to finish a novel (phenomena that are unrelated, he assures us), Jeff Carrington has found the perfect job for himself as director of communications and social media at bloomfield knoble. When he’s not developing social strategies for clients in 140 characters or less, he’s tweeting about dive bars and dog parks, both of which he frequents with his Spitz-Terrier mix buddy, Ben, and other random humans.
Connect With Jeff Carrington
twitter
facebooklinkedin_25x25youtube_25X25

# # #

Who is bloomfield knoble?

bloomfield knoble is a full-service, premier strategic marketing and advertising agency based in Dallas, Texas. Our clients include top 50 Fortune companies and unique businesses that seek a strategic partner to empower their offerings and growth. Whether developing an integrated advertising campaign, a direct marketing tactical approach, brand framework and positioning exercise, or daily creative, technical and consulting support, bloomfield knoble provides a one-to-one approach. Call Eric Hirschhorn to learn more at 214-254-3805, or eric@bloomweb.com.

06 Oct 2014
nrdc-logo

bloomfield knoble Targets 'We Care' Support on NRDC

nrdc-logoDALLAS, TX – As part of its ongoing effort to spotlight a worthy cause or charity each month, Dallas-based advertising agency bloomfield knoble (bk) is lending its social influence to the Natural Resources Defense Council (NRDC) as part of its “We Care” program for October.

NRDC is a national environmental action group claiming 1.4 million grassroots members and online activists, as well as 350 lawyers, scientists and other professionals. The NRDC works with businesses, elected leaders and community groups to address causes that they have identified as priorities, including:

  • Ensuring safe and sufficient water
  • Reviving the world’s oceans
  • Curbing global warming
  • Defending endangered wildlife and wild places
  • Preventing pollution
  • Fostering sustainable communities

Each month the agency selects one of 12 charitable causes or movements it has supported (in many cases for 10+ years) and provides pro bono awareness through its social media channels and other outreach initiatives. Charities supported over 2014 range from the Make-A-Wish Foundation to the Coastal Conservation Association to the World Wildlife Fund to Stop the Pebble Mine.

“It’s always been part of our culture to actively support groups and movements that we also get behind personally. The first charity we supported, starting back in 2005, was Special Olympics. I am proud to state we are still an active supporter of that charity today,” says agency partner, Eric Hirschhorn. “Over the years, we just started donating to more worthy causes and groups until we arrived at an ‘aha! moment’ and decided to formalize our commitment internally.”

bk has actively supported a variety of charitable causes through its 18-year existence. Three years ago the agency decided to include pro bono support, in addition to its long-term financial commitment, and announced its “We Care” program. The program was initially meant to encourage other companies to go beyond financial support and utilize company resources to increase impact and reach for important charities and causes.

“We thought it should be more than a check, so we figured donating volunteer hours and pro bono effort was the next logical step,” Hirschhorn says. “If you believe in something, you better let people know about or it just might disappear.”

 

To learn more about We Care: Click here

 

Watch bloomfield knoble’s social channels for more information this month about NRDC:

LinkedIn: https://www.linkedin.com/company/bloomfield-knoble-inc-

Twitter: @bloom_tweets

Facebook: https://www.facebook.com/bloomfieldknoble

 

Keep up with NRDC:

Twitter: @NRDC

Facebook: https://www.facebook.com/nrdc.org

YouTube: https://www.youtube.com/user/NRDCflix.

 

Use the term bloomfield knoble at least 3 times per post. Make sure to include each with the associated URL and title as found here.


 About The Author

jeff-carrington-headshot

Thanks to the shortening of attention spans and his inability to finish a novel (phenomena that are unrelated, he assures us), Jeff Carrington has found the perfect job for himself as director of communications and social media at bloomfield knoble. When he’s not developing social strategies for clients in 140 characters or less, he’s tweeting about dive bars and dog parks, both of which he frequents with his Spitz-Terrier mix buddy, Ben, and other random humans.
Connect With Jeff Carrington
twitter
facebooklinkedin_25x25youtube_25X25

# # #

Who is bloomfield knoble?

bloomfield knoble is a full-service, premier strategic marketing and advertising agency based in Dallas, Texas. Our clients include top 50 Fortune companies and unique businesses that seek a strategic partner to empower their offerings and growth. Whether developing an integrated advertising campaign, a direct marketing tactical approach, brand framework and positioning exercise, or daily creative, technical and consulting support, bloomfield knoble provides a one-to-one approach. Call Eric Hirschhorn to learn more at 214-254-3805, or eric@bloomweb.com.

 

IF YOU WANT TO INSERT RELATED ARTICLES INSERT THEM IN PLACE OF THIS LINE. REGARDLESS DELETE THIS LINE BEFORE POSTING

 

06 Oct 2014
nrdc-logo

bloomfield knoble Targets ‘We Care’ Support on NRDC

nrdc-logoDALLAS, TX – As part of its ongoing effort to spotlight a worthy cause or charity each month, Dallas-based advertising agency bloomfield knoble (bk) is lending its social influence to the Natural Resources Defense Council (NRDC) as part of its “We Care” program for October.

NRDC is a national environmental action group claiming 1.4 million grassroots members and online activists, as well as 350 lawyers, scientists and other professionals. The NRDC works with businesses, elected leaders and community groups to address causes that they have identified as priorities, including:

  • Ensuring safe and sufficient water
  • Reviving the world’s oceans
  • Curbing global warming
  • Defending endangered wildlife and wild places
  • Preventing pollution
  • Fostering sustainable communities

Each month the agency selects one of 12 charitable causes or movements it has supported (in many cases for 10+ years) and provides pro bono awareness through its social media channels and other outreach initiatives. Charities supported over 2014 range from the Make-A-Wish Foundation to the Coastal Conservation Association to the World Wildlife Fund to Stop the Pebble Mine.

“It’s always been part of our culture to actively support groups and movements that we also get behind personally. The first charity we supported, starting back in 2005, was Special Olympics. I am proud to state we are still an active supporter of that charity today,” says agency partner, Eric Hirschhorn. “Over the years, we just started donating to more worthy causes and groups until we arrived at an ‘aha! moment’ and decided to formalize our commitment internally.”

bk has actively supported a variety of charitable causes through its 18-year existence. Three years ago the agency decided to include pro bono support, in addition to its long-term financial commitment, and announced its “We Care” program. The program was initially meant to encourage other companies to go beyond financial support and utilize company resources to increase impact and reach for important charities and causes.

“We thought it should be more than a check, so we figured donating volunteer hours and pro bono effort was the next logical step,” Hirschhorn says. “If you believe in something, you better let people know about or it just might disappear.”

 

To learn more about We Care: Click here

 

Watch bloomfield knoble’s social channels for more information this month about NRDC:

LinkedIn: https://www.linkedin.com/company/bloomfield-knoble-inc-

Twitter: @bloom_tweets

Facebook: https://www.facebook.com/bloomfieldknoble

 

Keep up with NRDC:

Twitter: @NRDC

Facebook: https://www.facebook.com/nrdc.org

YouTube: https://www.youtube.com/user/NRDCflix.

 

Use the term bloomfield knoble at least 3 times per post. Make sure to include each with the associated URL and title as found here.


 About The Author

jeff-carrington-headshot

Thanks to the shortening of attention spans and his inability to finish a novel (phenomena that are unrelated, he assures us), Jeff Carrington has found the perfect job for himself as director of communications and social media at bloomfield knoble. When he’s not developing social strategies for clients in 140 characters or less, he’s tweeting about dive bars and dog parks, both of which he frequents with his Spitz-Terrier mix buddy, Ben, and other random humans.
Connect With Jeff Carrington
twitter
facebooklinkedin_25x25youtube_25X25

# # #

Who is bloomfield knoble?

bloomfield knoble is a full-service, premier strategic marketing and advertising agency based in Dallas, Texas. Our clients include top 50 Fortune companies and unique businesses that seek a strategic partner to empower their offerings and growth. Whether developing an integrated advertising campaign, a direct marketing tactical approach, brand framework and positioning exercise, or daily creative, technical and consulting support, bloomfield knoble provides a one-to-one approach. Call Eric Hirschhorn to learn more at 214-254-3805, or eric@bloomweb.com.

 

IF YOU WANT TO INSERT RELATED ARTICLES INSERT THEM IN PLACE OF THIS LINE. REGARDLESS DELETE THIS LINE BEFORE POSTING

 

11 Feb 2014

Why bloomfield knoble is telling you we support charities, movements and causes

No one that I personally know would accuse me of being overly caring. I am not one to gush praise or support on someone. The value that was drilled in to me as a youngster was, “you don’t get a pat on your back for doing your job.” The best compliment I know how to give sounds more like this, “Not bad. Do better next time.”

Join bloomfield knoble and support the Make-A-Wish Foundation.
Join bloomfield knoble and support the Make-A-Wish Foundation.

I have been a partner at bloomfield knoble for 17 years. During that time I have personally supported a number of charitable causes and movements through donations, pro bono work or volunteer work. I always viewed it as self-serving to promote the fact that I did so. Therefore, I never made a big deal about it. Chris Weatherley, my business partner at bloomfield knoble, has always been a charitable supporter and advocate, as well. Over the years, we have personally lent our support to several different organizations.

Recently I read about the lack of support many worthy groups, movements and charities are receiving in today’s financial climate. In a recent online column, I read an opinion piece that argued that NOT letting others know that we support charities, causes and movements is selfish and counter to supporting those same causes.

It made sense, the opinion went on to say, to tell others about the support one provides to encourage and grow awareness about one’s donations or volunteer efforts. A large part of the responsibility, the article pointed out, is to raise awareness so more people can throw their weight in to solve or support a cause. (Apparently, throwing money at a problem isn’t enough!)

That statement – to raise awareness – is obvious if one thinks about it even a little. The issue is getting past the conceit that others would view promoting the fact that we support a charity or movement as exploitation.

Join bloomfield knoble and support the Coastal Conservation Association.
Join bloomfield knoble and support the Coastal Conservation Association.

So, it is with humbled heads lowered that we have launched a new section on our agency website (http://www.bloomfieldknoble.com) to promote the fact that “We Care.” Just look for the magenta tab floating on our site with those words and click it to see what causes and movements we support. (The section does not include our personal support, which we now each individually divulge as we see fit.)

Throughout the year, we will highlight one of the ongoing groups we have supported for so many years in an effort to raise awareness and encourage others to follow our lead and example. Also, as has always been a bloomfield knoble tradition, we will use social media to promote these charities and their efforts through pro bono work and simple reposts, retweets, etc. However we can help, we will help.

Personally, I encourage you to find the passions that drive you or your business. Beyond family and friends, as a company we live to fish and adventure. Therefore, the Coastal Conservation Association (of Texas) is a logical choice for us, just like Stop the Pebble Mine. Finding your company’s passion is not  hard. You probably already do more than you realize.

Once your company gets behind a cause, it empowers everyone to do better for the world every day. If nothing else, it reminds us that it is not all about a pay check or an advertising industry trophy. It re-emphasizes that we are instrumental to the community and we don’t need a gold statue or pay stub to tell us we are special.

(Personal Note: If what you get from this post is that we, at bloomfield knoble, support charities and movements to feel better about ourselves, then you got one part right. Now, I say directly to you, “Do better today and get yourself and your business involved. I won’t give you a pat on your back. However, I will consider you a peer.”)


 About The Author

clark-bachelot-headshot

Eric J. Hirschhorn is a principal at bloomfield knoble. For 17 years he has helped lead the agency from start up to becoming a premiere, full-service agency whose clients include some of the most influential companies in America. Eric lives to spend time with his family, to work and to travel the world in search of unique fishing adventures.
Connect With Eric Hirschhorn
twitter
linkedin_25x25youtube_25X25

# # #

Who is bloomfield knoble?

bloomfield knoble is a full-service, premiere strategic marketing and advertising agency based in Dallas, Texas. Our clients include top 50 Fortune companies and unique businesses that seek a strategic partner to empower their offerings and growth. Whether developing an integrated advertising campaign, a direct marketing tactical approach, brand framework and positioning exercise, or daily creative, technical and consulting support, bloomfield knoble provides a one-to-one approach. Call Eric Hirschhorn to learn more at 214-254-3805, or eric@bloomweb.com.

 

 

06 Jul 2011

Join bloomfield knoble to Help Developing Countries Stay e-Waste Free

We’ve discussed responsible electronics recycling and the environmental impact of dumping e-waste in previous blogs. At bloomfield knoble, we pride ourselves on being conscious of and doing what we can to alleviate the damage to the environment caused by the technologies we use to make our lives easier.

As a tech-savvy advertising agency, we rely on the latest innovations to deliver the best possible data to our clients. In order to improve their marketing and advertising, we often find ourselves upgrading our tools and gadgets. Our clients come to us for this reason. They rely on us to be up-to-date on the latest tools to execute their campaigns.

(more…)

22 Apr 2011

The Faustian Technology Bargain

From cell phones to laptops to flat screen TVs, our world is filled with electronics that help us be more productive, entertain us, and make communications quicker and easier. If you’ve read any of our other blogs on the subject, you know that the convenience our devices bring us come with a high cost in the form their toll on the environment. It’s the Faustian bargain we all live with in order to have immediate access to movies, data and music.

(more…)

07 Feb 2011

It's Game Time!

If you want to find out more about Green Washing – the practice by some manufacturers that provides misleading or false information about the environmental friendliness of their products, visit the Sins of Greenwashing site and play their game. It’s a great way to test your knowledge about products and the claims they make about their “green-ness.”

(more…)

07 Feb 2011

It’s Game Time!

If you want to find out more about Green Washing – the practice by some manufacturers that provides misleading or false information about the environmental friendliness of their products, visit the Sins of Greenwashing site and play their game. It’s a great way to test your knowledge about products and the claims they make about their “green-ness.”

(more…)

17 Jan 2011

bloomfield knoble Green Roundup

At bloomfield knoble, we are passionate about the environment. It’s been said a thousand different ways, but we live in this world, so why not try to make it a better place, right? The problem is, it takes time and effort (and sometimes money) to truly “be green.”

That may be changing. We’re not there yet, but a tipping point is coming when the public consciousness, corporate attention and cheaper, more effective technology will converge to allow us to live with an increasing level of convenience, but with a decreasing impact on the world. (more…)