Category: Interviews

30 May 2018
interview-lynne-mclean_google

Lynne McLean is committed to helping abused children in Texas

lynne-mclean-headshot-2015

Lynne McLean has dedicated her life and career to helping children who have been victims of abuse or neglect. She started her career on the front lines with abused and neglected kids as a Child Protective Service (CPS) caseworker in Dallas. A graduate of the University of Texas at Arlington, she has put her bachelor’s and master’s degrees in social work to good use over the last 37 years while working in public service. Lynne is currently the CEO of the Children’s Advocacy Center of Collin County (CACCC).

cac_logo-2017Lynne and I met a couple years ago when I first toured the Children’s Advocacy Center (CAC), then worked together on the board of directors for the CACCC. Since then, I have had the pleasure of knowing, respecting and personally liking Lynne. Having been with the CACCC for almost 10 years, she leads an amazing group of dedicated individuals all committed to assisting 100 percent of the kids who need their services in Collin County, Texas.

It’s interesting to note: in the last dozen years, the joint-service team, which includes forensic interviewers, family advocates, Child Protective Services, the district attorney’s office, therapists and the police, has accomplished some stunning statistics:

  • 100 percent of victims of child abuse and neglect in Collin County are offered services
  • 98 percent conviction rate of child abusers in Collin County
  • 24,185 prison years and 102 life sentences for abusers
  • Services provided for more that 3,500 children & non-offending family members each year
  • 14,000 therapy services provide annually
  • 10,000 children and 2,000 adults receive prevention education each year

 

Bringing safety, healing and justice to Collin County is a team effort by the CACCC. bloomfield knoble supports their initiatives through our own creative marketing and advertising skills. Our work assisted in their successful 2018 Gala, bringing awareness and information to the residents of the county.

Luann Boggs (Q): What does the CACCC do? How do they fill the void in the government services for abused and neglected children?

Lynne McLean (LM): “Each year, more than 5,000 reports of abuse or neglect are made here in Collin County. We provide critical services for children victimized by abuse or neglect in our community, free of charge. The CAC is the only agency in Collin County offering the needed services for these children under one roof and we do so because our community’s children deserve the best childhood possible.”

Please view the video bk produced for the CACCC 2018 Gala for more information about the amazing work the CACCC provides for children.

Q: What is the mission of the CACCC?

LM: “Our mission is to provide safety, healing and justice for all children victimized by abuse or neglect in our community.”

Q: How many full-time employees does the CACCC have? Who fits into this category of employees?

LM: “Forty-nine employees that are non-government employees such as forensic interviewers, therapists, administrative staff, family advocates, community relations and education staff and child care specialists.”

Q: Who are in the local and state government employees who are housed with you at the Advocacy Center? How many are on-site?

LM: “There are an additional 175 people who help abused children in such roles as: Child Protection Services caseworkers, police, lawyers in the district attorney’s office and physicians.”

Q: How many volunteers do you average working with the center in a year?

LM: “450 each year”

Q: Do you need more volunteers? What would they do?

LM: “There are so many ways the community can get involved. Such as: 1. Fundraising done through corporate or home events or community drives, helping with our big fundraising events like the Gala, Teddy Bear Ride and Healing Hearts Golf Tournament.

  1. Something thoughtful for the staff is always appreciated; our staff sees some of the saddest cases of abuse against children daily, so knowing that the community values them is huge. It really gives them a boost.
  2. Do a neighborhood or company drive to help in any number of ways, such as raising funds or supplies for the Rainbow Room, Back to School event and food and snacks for therapy sessions.
  3. Work in the Rainbow Room – the emergency supplies children and families need if they are relocated out of their home – by organizing items or, really, importantly, conducting drives for the Rainbow Room for new clothes, health and beauty aids, new shoes, school supplies and back packs.
  4. Work the Back to School event by conducting a drive for school supplies for the event.
  5. Volunteer in the child care area for siblings of abused children. We always need help there. Only specially trained staff work with the kids impacted by abuse.
  6. Offer to do volunteer administrative work. Our staff is very lean in order to spend our funds on the children.”

Q: How can people get involved?

LM: “Go to our website where you can find ideas and contact information: http://www.caccollincounty.org/get-involved/

Q: Let’s talk about you and your role with the CACCC. What do you find rewarding in your job?

LM: “The power in the work we do to actually change the lives of children in a positive way. It’s a privilege to get to do this work everyday. I find the staff at the Children’s Advocacy Center so inspiring; they step up everyday to do heartbreaking work. And there is hope: kids and families do get better and it’s so rewarding to see that happen.”

Q: What do you find challenging in your job?

LM: “There is so much to this job that it’s always a challenge to see that the right amount of attention is paid to all aspects of the organization.”

Q: What accomplishments at the CAC are you most proud of?

LM: “The fact that the CAC of Collin County offers therapy for life. We start with abused children and help them break that cycle of abuse, so that they can be safe parents for their own children. We have kids who receive therapy as children, then return when they begin dating or get married and then again when they begin their own families. By providing support for these kids as they reach adulthood, we are hopeful that we are breaking the cycle of abuse.  Nothing would make me happier than being put out of business because there is no more need for our services.

I am also proud of the fact that 100 percent of abused and neglected children in Collin County have the opportunity for the healing services we provide.

Another important part of our organization is the CAC Wellness Committee – this has been a surprising and really helpful project for the employees of the CAC. It’s a group that has done interesting and healthy things to help the staff that deals with healing children who’ve had horrific experiences. We’ve done fun things like yoga sessions, healthy food potlucks and classes on dealing with stress relief. Helping keep our staff healthy helps them better provide much needed services for the children.”

Q: What does the future hold for CACCC?

LM: “What keeps me up at night is the thinking about keeping up with the growth in Collin County and ensuring that NO CHILD is turned away because we don’t have the funds to help them. In order to do that we need to do three things:

  1. Stay abreast of new trends in managing abused and exploited children
  2. Ensuring that we stop the child trafficking that happens right now, and those kids fly under the radar in terms of seeking help
  3. Fighting child abuse that starts with cybercrime”

caccc-building
Q: What do you wish people knew about the CAC?

LM: “All cases in Collin County start at the Advocacy Center. We are a one-door-all-services-for-life center!”

Q: Let’s talk about how this job has impacted you personally. What surprised you about CACCC when you took the job as CEO?

LM: “How connected everybody is in Collin County. It’s a really surprising thing coming from the Dallas market. It’s an incredibly supportive county, with many of the same people who support our center also supporting the arts. It means that, in Collin County, the residents care about the entire community. That’s pretty unusual.”

Q: What do you wish people knew about you?

LM: “I am concerned about every case that walks through the door. And that even after 37 years in this business, some cases still bring me to tears. I am still surprised by how badly people can treat children. And the day that I don’t feel like crying for these children is the day I need to leave. Everyone associated with the CACCC feels the pain of the abused children in our community.”

Q: What advice would you give someone who wishes to move his or her career towards a CEO position at an advocacy center?

LM: “I guess I would tell anyone interested these things:

  1. Start your career on the front line.
  2. Become the best in each job you do.
  3. Pay attention to the good leaders and learn from them. Also pay attention to and learn from the bad supervisors. You will have some.
  4. Take extra responsibilities every step of the way.
  5. Follow through with anything you start, or let people know if you can’t deliver and why.
  6. Learn the balance of life between work and personal life.
  7. Build a network of supporters
  8. Continue to pursue personal balance throughout your career. This is important to stay healthy.
  9. Pursue outside interests; find passions outside of work. The younger you are when you learn, this the healthier you will be and will not burn out in a business that often shows you the dark side of humanity.”

Q: You said pursuing your passion and having a life balance are important. What do you continue to pursue to maintain your work-life balance?

LM: “I recently decided to learn to play the piano. I’ve wanted to do so since I was a child. I’m not good at it, but I work at it and really enjoy the process of learning and improving. I also ensure that I spend time with my family and friends. Staying connected to loved ones helps me stay positive. These things help me maintain a healthy outlook as we work towards eliminating child abuse and neglect – one case at a time.”

I’d like to say “Thank you” to Lynne for sharing with me some highlights of the amazing work the Children’s Advocacy Center of Collin County provides, and how passionate she and the entire staff are about helping the children of Collin County, Texas.

 


About the Author

luann-boggs-headshot

Luann Boggs is the Vice President of Business Development for bloomfield knoble. She works with new and existing accounts as a liaison between client and creative. Her favorite part of the job is meeting and working with interesting and intelligent people. Her personal interests are family, friends, good books and travel including all 50 states and over 25 countries.
Connect with Luann Boggs
twitter
facebooklinkedin_25x25youtube_25X25

 


Who is bloomfield knoble?

bk is a full-service, premier strategic marketing and advertising agency based in Dallas, Texas. Our clients include top 50 Fortune companies and unique businesses that seek a strategic partner to empower their offerings and growth. Whether developing an integrated advertising campaign, a direct marketing tactical approach, brand framework and positioning exercise, or daily creative, technical and consulting support, bk provides a one-to-one approach.

Call Eric Hirschhorn to learn more at (214) 254-3805, or eric@bloomweb.com.

30 Nov 2017
randy-skattum-headshot

Interview with Randy Skattum, Celanese – Global Marketing Communications Director

I find that most people have a path or at least a pattern to their careers that are, of course, easier to see when looking back on it or from an outside vantage point. I enjoy interviewing people for this blog on careers and how they got where they are and what they do. I have to say that Randy’s path might appear less straightforward than most careers, but I do see a continued pattern of success and career risk-taking that is noteworthy in his journey. He most recently has been involved in Celanese’s efforts to integrate two acquisitions of companies based in foreign markets. We talked about the challenge and success of these integration efforts and I think there is a lot to learn from him in that arena.

celogo_02-2015

Randy and his team are responsible for accelerating the sales cycle with a focus on engaging clients – domestically and internationally – in a meaningful way to assist in driving commercial interactions. Celanese is a global chemical and polymers company that manufactures a wide range of material solutions used in many everyday items including automobiles, personal care products, electronics, paints and medical equipment. To quote a line from an old movie, The Graduate, Celanese does, “… just one word. Are you listening? … PLASTICS.” But really they do so much more. Here are some interesting responses from my interview with Randy:

 

Q: Who is your target audience?

A: Our audience is fairly diverse. It includes engineers, designers, and procurement professionals that need to choose the right materials within very defined specifications to create the components and parts of larger projects (e.g., trim pieces in automotive interiors, grips on hammers).

 

Q: How long have you been at Celanese? And, in the Global Marketing and Communications role?

A: I started in strategic marketing and new business development seven years ago. Following that role, I led the global business for our specialty derivative chemicals. I’ve been managing our Global Marketing and Communications efforts for the last four years.

 

Q: What are the key deliverables your team provides to the global sales force?

A: Simply stated, it is sales tools, sales training, customer engagement opportunities and content materials. But the difficulty in that task is providing a simpler process for Celanese employees to provide pertinent information to support complex conversations with our clients and potential clients. Our polymers portfolio is quite complex and materials can be used in – or modified – in multiple ways to address a wide range of operational, functional, or financial needs. We strive to make it as easy as possible for clients to find the right solution that they need, when and how they need it.

 

We reach our audiences in a number of ways: in person meetings, emails, trade shows and conferences and most recently in an online, video-based technical exchange forum that has been successful in the Chinese market.

 

Q: How do you reach your global audiences and maintain regular communications?

A: We reach our audiences in a number of ways: in person meetings, emails, trade shows and conferences and most recently in an online, video-based technical exchange forum that has been successful in the Chinese market. This new method allows people to learn about our solutions through short lectures and to also discuss the nuances of product requirements in a forum that can provide support for material selection. We strive to meet the customer in the way that works best for them.

 

Q: What did you do prior to Celanese, and how did it help you in your current role?

A: I worked in the strategic consulting world prior to Celanese. I found that by working with various companies and across industries that the core elements of marketing strategy translate regardless of product or service offering. It breaks down into three key elements:

  1. ROI – companies need to ensure that where they spend money they are providing a return to the bottom line.
  2. Marketing Strategy – understanding complexity of products offered, solutions required, and the situations that motivate a client to action.
  3. Sales Support – providing the frontline people with the process and materials to best communicate a company’s capabilities.

 

Q: Sounds like you had a great background for this role. Was there anything missing in your experience that you had to learn on the job?

A: Yes, the global nature of this job was new to me, my prior experience was U.S.-based.

 

The solution to integrate one new company let alone two new companies at any one time is always more elegant on paper than it is in actuality.

 

Q: Let’s talk about Celanese’s most resent acquisitions. What was the biggest challenge in taking on the integration of two different companies, in three different countries, at the same time?

A: The short answer to that question is people and processes. The solution to integrate one new company let alone two new companies at any one time is always more elegant on paper than it is in actuality. There are two highly linked processes in play in each integration, client integration and employee/staff integration. Client integration provides an excellent opportunity to cement and combine existing client relationship by offering more solutions and/or to simplify their purchasing processes. However, most companies need to realize it is easier to integrate customers than it is to integrate employees. Integrations with employees require managing both the systems people work under, the processes they follow, and the roles that define them and their contributions as an employee. The desire is always to maintain people – and their engagement – but that requires a lot of communication. We have worked hard to keep the employees as involved as possible in the integration process. Any company purchase will involve employee role revisions as companies often end up with job and customer overlap and the new role may require some specialization or rescaling to fit into the existing corporate structure.

Conversations with staff should include candid discussions on what is going away and admitting that not all answers are immediately defined. The process of integrating people as well as procedures requires learning from each company and integrating the best of both to provide customer engagement that makes the most sense.

 

Q: What advice would you give other Marketing and Communication Departments who are in the process of planning for integration of an acquisition into their existing business?

A: When integrating new companies and employees into your organization these three key things need to be understood:

  1. Everything you know about your company is BRAND NEW to the newly acquired staff. Institutional knowledge and how to provide value to the customer is a foreign language for both sides of the house and must be shared. A training session should be set up to train each other on history of the company, products and the why’s and how’s of each company’s processes. In other words – put things in context and help the acquired company to become an insider.
  2. Secondly we need to know and share what the end state of the merger looks like. Be as specific as possible and still maintain flexibility. What roles individuals will have in the new organization will become clearer as the integration efforts play out. It’s important to understand the solution will probably be some middle ground from each company that allows better customer and employee engagement.
  3. It’s very important to start integration as early as possible! Once due diligence is complete, Marketing Communications staff needs to be heavily involved. In many organizations Marketing Communications is a tertiary consideration in company acquisitions after due diligence. There are many reasons you should involve Marketing Communications early on. Things that need to be taken into consideration are:

 

  • How does the new company attract customers? How similar / dissimilar was your market place positioning?
  • What brands do they have? Will the brands be consolidated?
  • What trademarks are you purchasing? Are you planning to sell those products in new geographies? (New trademarks may be required in those new regions.)
  • What is their sales model (i.e., Direct, Distributor, Agent)? Who are their distribution partners and is there an overlap?
  • Does their brand development / marketing approach align with your company? What brand/marketing partnerships do they have? (Such as sport teams or naming rights.)

 

Q: What advice would you have for people who want to work their way up to your level of an international company?

A: I would say there are five actions that would help anyone progress in a Marketing Communications role in any company. They are:

  1. Take on complexity. Help to move complex situations forward by breaking them down into their critical elements and providing structure to generate a solution. Leverage your company’s core strategies and institutional knowledge.
  2. Remember that marketing should help to grow the company. Align to the vision and growth plan; support it and set your vision for how marketing can evolve to meet longer-term goals and objectives.
  3. Have a curiosity of products/processes and have a willingness to learn. Understand your business products and services. Visit with your customers and understand how they buy from your company. Ask questions; ask “why?”
  4. Recognize others have done this before and build strong relationships with people doing the same thing. Network, network, network.
  5. Take these actions to help your career:
  • Attend peer to peer events
  • Read or listen to books on tape
  • Absorb the communications from around your organization and know how other leaders are shaping their functions
  • Try marketing something that works in one place and apply it to another situation; translate the successes
  • Learn from your success and mistakes; rewrite your play book often
  • Get input from others including your direct reports
  • Take risks
  • Have a passion for the business

 

______________________________________________

 

Randy provides some really useful information for anyone trying to consolidate new acquisitions but even more insightful are his career actions steps above. It appears to me that he takes his own advice when it comes to his career path. The key thing I see that he has always done is to take smart, strategic risks. The fact that he was willing take the risk of stepping into a global role and learn all he could about Celanese, their products and the additional element of working around the world makes him a singularly unique marketer today. Fortunately, Randy is willing to share with others his path to success. He is often asked to speak at events because of his successes and ability to communicate a clear path for others in our increasingly global marketplace.

 

 


About the Author

luann-boggs-headshot

Luann Boggs is the Vice President of Business Development for bloomfield knoble. She works with new and existing accounts as a liaison between client and creative. Her favorite part of the job is meeting and working with interesting and intelligent people. Her personal interests are family, friends, good books and travel including all 50 states and over 25 countries.
Connect with Luann Boggs
twitter
facebooklinkedin_25x25youtube_25X25

 


Who is bloomfield knoble?

bk is a full-service, premier strategic marketing and advertising agency based in Dallas, Texas. Our clients include top 50 Fortune companies and unique businesses that seek a strategic partner to empower their offerings and growth. Whether developing an integrated advertising campaign, a direct marketing tactical approach, brand framework and positioning exercise, or daily creative, technical and consulting support, bk provides a one-to-one approach.

Call Eric Hirschhorn to learn more at (214) 254-3805, or eric@bloomweb.com.