Marketing, Strategy & Fishing

Musings on the passions that drive marketing/strategy and fishing. Saltwater vs fresh. Fly casting vs conventional. . . it’s all good. So long as one is passionate about the pursuit.

SMEs Are People First, and They Need You to Be Prepared

Business Strategy & Planning, Effective Tools, Marketing, Strategy & Fishing / By

They’re knowledgeable, but cryptic. They’re busy, but necessary. Of course, I’m talking about subject matter experts. Chances are that if you’re a writer, researcher or on a content-based project, you’re working with one or more of these brilliant professionals, or SMEs. Communication can often seem difficult, or downright impossible. Sometimes it IS their personality, but sometimes it’s you… and …

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bloomfield knoble’s ‘We Care’ Initiative Is Designed To Make A Difference

Business Strategy & Planning, Getting Ecofriendly, Marketing, Strategy & Fishing, Social Media / By

Each year bloomfield knoble (bk) gives generously to various environmental and community organizations on a local and national level through its “We Care” program. The agency is proud to announce that its annual donations for 2015 have been made. “Now the real work begins,” says agency partner Eric Hirschhorn. “We set a year-long calendar of …

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bloomfield knoble Targets ‘We Care’ Support on NRDC

Business Strategy & Planning, Getting Ecofriendly, Marketing, Strategy & Fishing, Social Media / By

DALLAS, TX – As part of its ongoing effort to spotlight a worthy cause or charity each month, Dallas-based advertising agency bloomfield knoble (bk) is lending its social influence to the Natural Resources Defense Council (NRDC) as part of its “We Care” program for October. NRDC is a national environmental action group claiming 1.4 million …

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bloomfield knoble Targets 'We Care' Support on NRDC

Business Strategy & Planning, Getting Ecofriendly, Marketing, Strategy & Fishing, Social Media / By

DALLAS, TX – As part of its ongoing effort to spotlight a worthy cause or charity each month, Dallas-based advertising agency bloomfield knoble (bk) is lending its social influence to the Natural Resources Defense Council (NRDC) as part of its “We Care” program for October. NRDC is a national environmental action group claiming 1.4 million …

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Diversifying a business takes as much time as launching one

bk Opinions, Business Strategy & Planning, Marketing, Strategy & Fishing / By

In 1997 I started talking with a few like-minded people about starting a business and no longer working for someone else. We were like-minded in the belief that we could do a better job than the people we worked for in terms of managing the business and client relations, as well as producing high-quality work. …

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Community-Focused Marketing Brings Personal Satisfaction

Business Strategy & Planning, Marketing, Strategy & Fishing / By

You might not think of an insurance agent as a marketer. You might need to think again. I recently had an opportunity to speak with Stephanie South, a State Farm agent in the Richardson, Texas area. I found her business practice and personal dedication and love for her business to be interesting and impressive. But …

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VOTE!

Marketing, Strategy & Fishing / By

Look, I’m writing about something advertising-related! Our company, bloomfield knoble, inc., has  advanced to the semi-final round of American Airlines’ (AA) video contest, “Flights. Camera. Action.” Check us out at https://secure.fly.aa.com/fca3/GalleryEstablished and vote for bloomfield knoble, inc. in the “established” category. We’re very excited to have gotten this far, but that’s only part of it. The finalists will be …

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You Better Be Interesting on the New Facebook

bk Opinions, Business Strategy & Planning, Marketing, Strategy & Fishing, The Science of Marketing / By

As Mashable points out, the new Facebook changes that were announced last week will eventually impact Pages as well as user profiles. As it stands now, businesses can post their message and count on that message appearing in people’s newsfeed who have “liked” them – whether it’s relevant to that user or not. That’s all …

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