Category: Marketing, Strategy & Fishing

Musings on the passions that drive marketing/strategy and fishing. Saltwater vs fresh. Fly casting vs conventional. . . it’s all good. So long as one is passionate about the pursuit.

12 Mar 2019
memes_blog

It’s a Meme World Out There

buzz

Buzz has it right, memes are everywhere. I go on Facebook and what’s the first thing I see on my timeline? A meme. I open up Instagram and the first three posts in my feed are memes. (I say that like I don’t enjoy it – but I actually do.) In fact, it seems like I go on social media more nowadays to get a laugh at all the memes on my feed, rather than to see what all my “friends” are up to. But I digress.

According to the Oxford Dictionary, a meme is “An image, video, piece of text, etc., typically humorous in nature, that is copied and spread rapidly by Internet users, often with slight variations.” Richard Dawkins first coined the term “meme” in 1976 to describe a trait passed “from one individual to another by imitation or other non-genetic means.” Anyone who has spent some time on the Internet could probably point out a meme.

grandma

…Ok, maybe not.

As a millennial interacting with a brand, I am more likely to stop and look at a meme or image than I am to watch a video, sign-up for something, or read a blog (ironic, considering this is a blog — thanks for reading). Memes are low investment, don’t take a lot of time to read or process, and, in a world where time is more valuable than ever, that is appealing.

 

Why do memes resonate with younger audiences?

      1. Memes are relatable.

One of the main reasons millennials like memes so much is because they are so relatable. They poke fun at clichés, current events, and the not-so-pleasant realities we all face every day. We connect with or relate to the meme on some level, which is why we laugh, share and feel the desire to show all our friends.

meme1

meme2 

 

 

 

 

 

2. Memes are relevant.

Memes are trendy. The internet loves them, and so do we. As consumers, we gravitate towards what is current and applicable to our culture. This is why memes go viral — they are contemporary, and we like poking fun at relevant themes and issues. And who doesn’t love being “in” on an inside joke?

Know what I meme…? 😉

meme3

3. Memes are familiar.

When I look at a meme, three things can happen; I think it’s funny and laugh, get confused because I don’t understand it, or simply not think it’s funny and go back to my endless scrolling. In any case, I took the time to stop and read the meme, because the content is familiar to me. I already know that this image is something that could potentially entertain me and make me laugh, so I take the time to look at it. For example, who doesn’t know about Grumpy Cat?

meme5

 

So the question lies: Should memes be used in your social media marketing strategy?

Consider your audience.

If you’re trying to reach younger audiences, showing your company’s relevance and humor through memes might bode well for you. We already know millennials love trends and we like to see the brands we follow staying current as well. On the other hand, memes are usually packed with sarcasm and irony. Many non-millennials may not find this humorous or appealing. Meme humor can often come across distasteful, which can turn some people off to your brand.

One example of a brand that has done this well is Glossier. Glossier is a beauty company that targets millennials. They know their audience, and they apply their own relevant content around makeup and skincare to tie the meme back to their brand.

Consider your brand.

What tone of voice does your brand normally speak? A brand that is playful and sarcastic could benefit from sharing memes. A more serious, corporate brand might just confuse their audience with a meme, either by the impudent humor or the unfamiliarity of the content compared to typical posts by the brand.

Look at Barkbox. They have capitalized on their lighthearted tone of voice on their social media to show they are approachable and relevant. In fact, I don’t even use Barkbox (nor do I have a dog) and I gave them a follow because I got a laugh out of their content. That’s a win.

Consider the meme.

Before posting a meme, you should also make sure you have interpreted it accurately. Because of the satirical undertones of many memes, you should double check that the meme you’re sharing is appropriate for the message of your brand. Memes can quickly become inappropriate and offensive when not shared in the right context. Know Your Meme explains the meanings of many popular memes so you can always know what your meme is talking about before you post it.

When deciding whether memes are something you should add to your brand’s social media strategy consider your audience, your brand, and the meme itself. Doing so will save you time, credibility, and possibly even embarrassment. Focus on crafting the best strategy for your brand, rather than just hopping on the next social media trend hoping for results.


About the Author

Breanne Avedikian is a Junior Art Director and Graphic Designer at bloomfield knoble. She focuses on layout and print design and maintains visual brand consistency for our clients. A Starbucks addict and California native, you can find her watching movies, listening to country music or petting the dog at the party. And just ask her how much she loves Texas!

Connect with Breanne Avedikian
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Who is bloomfield knoble?

bk is a full-service, premier strategic marketing and advertising agency based in Dallas, Texas. Our clients include top 50 Fortune companies and unique businesses that seek a strategic partner to empower their offerings and growth. Whether developing an integrated advertising campaign, a direct marketing tactical approach, brand framework and positioning exercise, or daily creative, technical and consulting support, bk provides a one-to-one approach.

Call Eric Hirschhorn to learn more at (214) 254-3805, or eric@bloomweb.com.

16 Jan 2015
Unknown

bloomfield knoble’s ‘We Care’ Initiative Is Designed To Make A Difference

Each year bloomfield knoble (bk) gives generously to various environmental and community organizations on a local and national level through its “We Care” program. The agency is proud to announce that its annual donations for 2015 have been made.

Unknown“Now the real work begins,” says agency partner Eric Hirschhorn. “We set a year-long calendar of effort to help deliver results to these groups. That’s why our program is unique. Nobody in our industry – or any industry I know of – has this type of program and history to commitment. We don’t just want to say we donated to a cause. We want to see the cause ‘win.’”

The organizations supported by bloomfield knoble through “We Care” include a variety of organizations ranging from conservation to special needs to fighting disease to access to freedom and information. In addition to financial contributions, bloomfield knoble engages in active social media monitoring, posting and promoting of these causes to increase public awareness and engagement. Pro bono design and consulting for organizations is provided, where it fits the need. The agency also encourages its staff and clients to take volunteer opportunities with these and other organizations.

Here are the 12 organizations the bk We Care program supports:

 

Each month the agency selects one of its 12 charitable causes or movements it has supported (in many cases for 10+ years) and provides pro bono awareness through its social media channels and other outreach initiatives. bk uses its social media expertise and website exposure to grow engagement with these organizations, to promote events/initiatives and fundraising.

Here are a couple of recent examples from 2015 where We Care has begun to promote the Electronics Takeback Coalition to launch the year of We Care support.

Screen Shot 2015-01-16 at 10.41.37 AM

Screen Shot 2015-01-16 at 10.55.19 AM
“It’s easy to just send a check and feel like you’ve contributed,” says Chris Weatherley, the agency’s other partner. “But we just don’t think that is enough. It’s the volunteering of our time and resources which helps make a difference. We want these important organizations to make a difference. That’s why we do this and share our story throughout the year.”

If you’re a charity and would like to be part of bk’s We Care initiative, use our contact form and mention “We Care” and Eric Hirschhorn will contact you.


 About The Author

jeff-carrington-headshot

Thanks to the shortening of attention spans and his inability to finish a novel (phenomena that are unrelated, he assures us), Jeff Carrington has found the perfect job for himself as director of communications and social media at bloomfield knoble. When he’s not developing social strategies for clients in 140 characters or less, he’s tweeting about dive bars and dog parks, both of which he frequents with his Spitz-Terrier mix buddy, Ben, and other random humans.
Connect With Jeff Carrington
twitter
facebooklinkedin_25x25youtube_25X25

# # #

Who is bloomfield knoble?

bloomfield knoble is a full-service, premier strategic marketing and advertising agency based in Dallas, Texas. Our clients include top 50 Fortune companies and unique businesses that seek a strategic partner to empower their offerings and growth. Whether developing an integrated advertising campaign, a direct marketing tactical approach, brand framework and positioning exercise, or daily creative, technical and consulting support, bloomfield knoble provides a one-to-one approach. Call Eric Hirschhorn to learn more at 214-254-3805, or eric@bloomweb.com.

06 Oct 2014
nrdc-logo

bloomfield knoble Targets ‘We Care’ Support on NRDC

nrdc-logoDALLAS, TX – As part of its ongoing effort to spotlight a worthy cause or charity each month, Dallas-based advertising agency bloomfield knoble (bk) is lending its social influence to the Natural Resources Defense Council (NRDC) as part of its “We Care” program for October.

NRDC is a national environmental action group claiming 1.4 million grassroots members and online activists, as well as 350 lawyers, scientists and other professionals. The NRDC works with businesses, elected leaders and community groups to address causes that they have identified as priorities, including:

  • Ensuring safe and sufficient water
  • Reviving the world’s oceans
  • Curbing global warming
  • Defending endangered wildlife and wild places
  • Preventing pollution
  • Fostering sustainable communities

Each month the agency selects one of 12 charitable causes or movements it has supported (in many cases for 10+ years) and provides pro bono awareness through its social media channels and other outreach initiatives. Charities supported over 2014 range from the Make-A-Wish Foundation to the Coastal Conservation Association to the World Wildlife Fund to Stop the Pebble Mine.

“It’s always been part of our culture to actively support groups and movements that we also get behind personally. The first charity we supported, starting back in 2005, was Special Olympics. I am proud to state we are still an active supporter of that charity today,” says agency partner, Eric Hirschhorn. “Over the years, we just started donating to more worthy causes and groups until we arrived at an ‘aha! moment’ and decided to formalize our commitment internally.”

bk has actively supported a variety of charitable causes through its 18-year existence. Three years ago the agency decided to include pro bono support, in addition to its long-term financial commitment, and announced its “We Care” program. The program was initially meant to encourage other companies to go beyond financial support and utilize company resources to increase impact and reach for important charities and causes.

“We thought it should be more than a check, so we figured donating volunteer hours and pro bono effort was the next logical step,” Hirschhorn says. “If you believe in something, you better let people know about or it just might disappear.”

 

To learn more about We Care: Click here

 

Watch bloomfield knoble’s social channels for more information this month about NRDC:

LinkedIn: https://www.linkedin.com/company/bloomfield-knoble-inc-

Twitter: @bloom_tweets

Facebook: https://www.facebook.com/bloomfieldknoble

 

Keep up with NRDC:

Twitter: @NRDC

Facebook: https://www.facebook.com/nrdc.org

YouTube: https://www.youtube.com/user/NRDCflix.

 

Use the term bloomfield knoble at least 3 times per post. Make sure to include each with the associated URL and title as found here.


 About The Author

jeff-carrington-headshot

Thanks to the shortening of attention spans and his inability to finish a novel (phenomena that are unrelated, he assures us), Jeff Carrington has found the perfect job for himself as director of communications and social media at bloomfield knoble. When he’s not developing social strategies for clients in 140 characters or less, he’s tweeting about dive bars and dog parks, both of which he frequents with his Spitz-Terrier mix buddy, Ben, and other random humans.
Connect With Jeff Carrington
twitter
facebooklinkedin_25x25youtube_25X25

# # #

Who is bloomfield knoble?

bloomfield knoble is a full-service, premier strategic marketing and advertising agency based in Dallas, Texas. Our clients include top 50 Fortune companies and unique businesses that seek a strategic partner to empower their offerings and growth. Whether developing an integrated advertising campaign, a direct marketing tactical approach, brand framework and positioning exercise, or daily creative, technical and consulting support, bloomfield knoble provides a one-to-one approach. Call Eric Hirschhorn to learn more at 214-254-3805, or eric@bloomweb.com.

 

IF YOU WANT TO INSERT RELATED ARTICLES INSERT THEM IN PLACE OF THIS LINE. REGARDLESS DELETE THIS LINE BEFORE POSTING

 

06 Oct 2014
nrdc-logo

bloomfield knoble Targets 'We Care' Support on NRDC

nrdc-logoDALLAS, TX – As part of its ongoing effort to spotlight a worthy cause or charity each month, Dallas-based advertising agency bloomfield knoble (bk) is lending its social influence to the Natural Resources Defense Council (NRDC) as part of its “We Care” program for October.

NRDC is a national environmental action group claiming 1.4 million grassroots members and online activists, as well as 350 lawyers, scientists and other professionals. The NRDC works with businesses, elected leaders and community groups to address causes that they have identified as priorities, including:

  • Ensuring safe and sufficient water
  • Reviving the world’s oceans
  • Curbing global warming
  • Defending endangered wildlife and wild places
  • Preventing pollution
  • Fostering sustainable communities

Each month the agency selects one of 12 charitable causes or movements it has supported (in many cases for 10+ years) and provides pro bono awareness through its social media channels and other outreach initiatives. Charities supported over 2014 range from the Make-A-Wish Foundation to the Coastal Conservation Association to the World Wildlife Fund to Stop the Pebble Mine.

“It’s always been part of our culture to actively support groups and movements that we also get behind personally. The first charity we supported, starting back in 2005, was Special Olympics. I am proud to state we are still an active supporter of that charity today,” says agency partner, Eric Hirschhorn. “Over the years, we just started donating to more worthy causes and groups until we arrived at an ‘aha! moment’ and decided to formalize our commitment internally.”

bk has actively supported a variety of charitable causes through its 18-year existence. Three years ago the agency decided to include pro bono support, in addition to its long-term financial commitment, and announced its “We Care” program. The program was initially meant to encourage other companies to go beyond financial support and utilize company resources to increase impact and reach for important charities and causes.

“We thought it should be more than a check, so we figured donating volunteer hours and pro bono effort was the next logical step,” Hirschhorn says. “If you believe in something, you better let people know about or it just might disappear.”

 

To learn more about We Care: Click here

 

Watch bloomfield knoble’s social channels for more information this month about NRDC:

LinkedIn: https://www.linkedin.com/company/bloomfield-knoble-inc-

Twitter: @bloom_tweets

Facebook: https://www.facebook.com/bloomfieldknoble

 

Keep up with NRDC:

Twitter: @NRDC

Facebook: https://www.facebook.com/nrdc.org

YouTube: https://www.youtube.com/user/NRDCflix.

 

Use the term bloomfield knoble at least 3 times per post. Make sure to include each with the associated URL and title as found here.


 About The Author

jeff-carrington-headshot

Thanks to the shortening of attention spans and his inability to finish a novel (phenomena that are unrelated, he assures us), Jeff Carrington has found the perfect job for himself as director of communications and social media at bloomfield knoble. When he’s not developing social strategies for clients in 140 characters or less, he’s tweeting about dive bars and dog parks, both of which he frequents with his Spitz-Terrier mix buddy, Ben, and other random humans.
Connect With Jeff Carrington
twitter
facebooklinkedin_25x25youtube_25X25

# # #

Who is bloomfield knoble?

bloomfield knoble is a full-service, premier strategic marketing and advertising agency based in Dallas, Texas. Our clients include top 50 Fortune companies and unique businesses that seek a strategic partner to empower their offerings and growth. Whether developing an integrated advertising campaign, a direct marketing tactical approach, brand framework and positioning exercise, or daily creative, technical and consulting support, bloomfield knoble provides a one-to-one approach. Call Eric Hirschhorn to learn more at 214-254-3805, or eric@bloomweb.com.

 

IF YOU WANT TO INSERT RELATED ARTICLES INSERT THEM IN PLACE OF THIS LINE. REGARDLESS DELETE THIS LINE BEFORE POSTING

 

21 Aug 2014
We were looking for an intern to help edit a video. We found Christian.

And Now, a Word from the Intern

We asked our summer intern, Christian Rusli, to write a blog summarizing his time here at bk and some of the lessons he learned while working with us. While we’re not sure about the “dysfunctional” part, we’re happy that he viewed his time here as being as valuable as we did.

***

I suppose it’s a little late for introductions seeing that in just a few days, I will no longer be working here, and that makes me sad. I’ll explain why, but first, I guess I should tell you who I am.  My name is Christian, I’m 18, and for the past few months, I’ve been bloomfield knoble’s resident intern. By the time you read (or skim, I won’t judge) this, I will be a freshman at the University of Texas at Austin majoring in Radio-Television-Film. I enjoy watching football, American football, and Formula 1, and I love trying new, interesting foods. Also otters, I love otters. Okay, so now that we have the boring stuff out of the way, I can delve into my real purpose of writing this blog post: remembering my time here at bloomfield knoble. Also, putting off packing for college. But that’s just an added bonus.

Over the past few months, I’ve had the privilege and the pleasure of working with the creative team here at bloomfield knoble, and I’ve learned and experienced a whole lot. It’s certainly been a journey, and I’m more than a little sad that it’s coming to an end.

Christian's last Fish City Friday
Christian’s last Fish City Friday

When I first walked through the door, I was nervous, and just between us, a little frightened too. This was my first internship and having heard and seen so many horror stories about the cruel and unusual things that interns are subject to, I didn’t know what to expect. But right off the bat, I was welcomed with open arms and treated (for the most part, I am still an intern) as an equal. Not limited to doing things like getting coffee or cleaning supply closets, I was given the opportunity to actually get involved in various projects around the office.

My main task was a fly fishing video, for one of bloomfield knoble’s clients, Temple Fork Outfitters. The goal of this project was to create a complete guide to the art and science of fly fishing. Doing so involved watching hours and hours of footage of all types of different casts, tips, and analysis. I reckon that I’m a better fly fisherman than a good number of people and I’ve never even held a fly rod. Also in editing this video, I was exposed to a whole host of programs I had never used before like Premiere, After Effects, and SpeedGrade. In this industry, learning things from a textbook will only get you so far, which is to say, not far at all, so having the opportunity to learn about editing hands-on has been invaluable. I’ve loved getting to apply my creative touch to the project instead of being handcuffed to a certain way it had to be.

In addition to the fly fishing video, I also got the chance to work on a short video for bloomfield knoble and I got to go on a video shoot for Nationstar Mortgage. All the work I’ve done here at bk are things that students my age don’t typically get to do until much later down the line.

And as much as I’ve loved the work that I do, I daresay I’ve loved the work that I don’t do just as much. The team here at bloomfield knoble are like a family. A weird, sort of dysfunctional family, but a family nonetheless. From afternoon Ping-Pong tournaments, to Fish City Fridays, to Rodeo Ball, and our very own Fantasy Football League, the office culture here is something that I will truly miss. Surely this isn’t the drab and dreary adulthood that I’ve been warned to prepare for all my life, right? At any rate, I thoroughly enjoyed every moment while it lasted.

In just a few short days, I’ll be packed up and headed off to UT, ready to start the adventure that is college, but I’ll never forget my time here at bk. I won’t forget the work that I did, the fun that I had, or the things that I learned. No, those are things that I’ll take with me down to Austin, then wherever else I go later in life. Because of my time here, I am now squarely ahead of the competition, and better prepared to start my future.

I’m starting to get a little misty eyed now so I think it’s time to wrap this blog up. Besides, I’ve got to finish packing now.

– Christian Rusli
University of Texas Class of 2018

***

jeff-carrington-headshot

Thanks to the shortening of attention spans and his inability to finish a novel (phenomena that are unrelated, he assures us), Jeff Carrington has found the perfect job for himself as director of communications and social media at bloomfield knoble. When he’s not developing social strategies for clients in 140 characters or less, he’s tweeting about dive bars and dog parks, both of which he frequents with his Spitz-Terrier mix buddy, Ben, and other random humans.
Connect With Jeff Carrington
twitter
facebooklinkedin_25x25youtube_25X25

# # #

Who is bloomfield knoble?

bloomfield knoble is a full-service, premier strategic marketing and advertising agency based in Dallas, Texas. Our clients include top 50 Fortune companies and unique businesses that seek a strategic partner to empower their offerings and growth. Whether developing an integrated advertising campaign, a direct marketing tactical approach, brand framework and positioning exercise, or daily creative, technical and consulting support, bloomfield knoble provides a one-to-one approach. Call Eric Hirschhorn to learn more at 214-254-3805, or eric@bloomweb.com.

 

 

15 Jul 2014
atreu

Diversifying a business takes as much time as launching one

In 1997 I started talking with a few like-minded people about starting a business and no longer working for someone else. We were like-minded in the belief that we could do a better job than the people we worked for in terms of managing the business and client relations, as well as producing high-quality work.

I was 31. I was a freelance writer for magazines and news periodicals, as well as managing editor for a local publishing company. I had experienced struggles and failures, but did not believe that failure was an option for me if I started a business. Looking back, I know that the guys I was talking with at the time did not believe the same thing. They just thought it was a cool idea. I was just stubborn . . . and ignorant. (Turns out that is probably a good combination.)

It is said a business start up takes between 2-5 years. From my experience and watching many, many others, I am convinced it is the better part of 5 years and then some.

From the move, The Never Ending Story
Atreyu learned the hard way after Artax drowned in the Swamp of Sadness.

We started the business as the Internet was taking hold. Websites were hand-written HTML code, load times were tough and online marketing was a very, very new concept. We struggled to develop websites for local companies and soon realized that was a bad business plan. So we diversified and developed what was just coming up everywhere – an online mall.

During the process we lost 2 of the 5 original players. Their tolerance for “working without a net” was very low. But the rest of us pressed on and discovered that applying some basic marketing ideas to our mall turned into results. We held contests, added book and music reviews. What we did not realize was that we had developed an online portal.

Not being like-minded to Mark Zuckerberg or Bill Gates, we really did not know what we had. So after the mall/portal made us some money and got us some publicity, we started receiving calls from companies that were struggling to monetize their websites or launch websites and suddenly we turned into a Web design start up.

The portal/mall was abandoned as Amazon and other retailers became known brands and we lost traffic. We were creatives, not retailers, so we gravitated to what we knew.

Over the next 4 years we grew by adapting to change, as well as losing two more original founders but brought on a lifer with shared vision. For a time we were expert email marketers, even being the first to develop an email with embedded video for a major game retailer.

When email became spam, we moved to exploring the true needs of our clients, which was strategic marketing and execution. In this new landscape know as the booming Internet, major brands, corporations and small businesses were struggling to find success. Many wanted to abandon their traditional advertising and go with online only and other crazy ideas like that.

So we diversified yet again and began advising and developing integrated marketing and advertising concepts. We kept our head focused on the bottom line and advised others to do the same. “Don’t knee-jerk to new trends, just add them to your arsenal if they work for you,” we said.

Over time, the success our clients had experienced built up the belief that we had finally figured ourselves out – we were a full-service strategic advertising and marketing agency. Nine years later, we had it all figured out.

Not!

While the growth continued, we always faced times where change looked us in the face and we had hard decisions to make for the business. Once CMS software came online we had to adapt and accept that change. Search marketing and lead generation went through iteration after iteration. Adapt and change, recommend only what works. Mobile marketing only? No, just add to the arsenal.

The only reason bloomfield knoble has flourished for 17 years is because we diversify. Today, I believe we are at another point where diversification is necessary. We have experienced success focusing on the energy business and its unique advertising/marketing needs, as well as major brand retailers, retail foods, mortgage, finance and more.

Now, with the advent of content marketing and its impact, it has come full circle. All that we know now comes back to my roots – publishing. I find our agency now providing expertise and consulting on how to drive response and build awareness through content marketing. Well, in 1997 it was called publishing and that was my thing. Suddenly, what was a dying skill is now valued again.

The good news about this diversification is that there is no need to abandon anything we are doing now. It is just focusing on what we know. Oh, and bloomfield knoble has developed quite a track record working for local, state and Federal agencies. That is a major diversification.

Call it what you will – diversification, addition, subtraction, metamorphosis. Whatever. All I can tell you is that it takes time and the ability to adapt. Don’t be resistant to change. Don’t stand still because as businesses we are all standing in a swamp. Stop moving forward and that swamp will swallow you and everyone you are leading right to the bottom and no one will ever know you once made a difference.

 


 About The Author

clark-bachelot-headshotEric J. Hirschhorn is a principal at bloomfield knoble. For 17 years he has helped lead the agency from start up to becoming a premier, full-service agency whose clients include some of the most influential companies in America. Eric lives to spend time with his family, to work and to travel the world in search of unique fishing adventures.

Connect With Eric Hirschhorn
twitter
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# # #

Who is bloomfield knoble?

bloomfield knoble is a full-service, premier strategic marketing and advertising agency based in Dallas, Texas. Our clients include top 50 Fortune companies and unique businesses that seek a strategic partner to empower their offerings and growth. Whether developing an integrated advertising campaign, a direct marketing tactical approach, brand framework and positioning exercise, or daily creative, technical and consulting support, bloomfield knoble provides a one-to-one approach. Call Eric Hirschhorn to learn more at 214-254-3805, or eric@bloomweb.com.

 

16 Apr 2014
Steph;s portraits 007[1] copy

Community-Focused Marketing Brings Personal Satisfaction

You might not think of an insurance agent as a marketer. You might need to think again. I recently had an opportunity to speak with Stephanie South, a State Farm agent in the Richardson, Texas area. I found her business practice and personal dedication and love for her business to be interesting and impressive. But with Stephanie, it was the path that got her there that I found fascinating.

State Farm Agent  Stephanie South
State Farm Agent
Stephanie South

You and I might think of State Farm as a huge mega-goliath company, but Stephanie thinks of it as a family – a family of 18,000 members. According to their website, State Farm is huge. It has over 65,000 employees, 18,000 agents and holds over 81 million policies in the US and Canada. But Stephanie feels like all 18,000 agents are available to her at the drop of a hat. For her, it’s all personal. I think it’s an interesting way to feel about such a large organization. Here at bloomfield knoble we have a fun and close personal environment, but I can walk up and down the halls and see my work family. Hers is spread all over the US and Canada. Here’s what I learned from my conversation.

 

Q: How did you become a State Farm Agent?

A: I had been in the telecom industry for years, and 12 years ago it was less than stable. I was, and still am, on the board of the Children’s Advocacy Center of Collin County and I started asking people there about other employment opportunities. One of the guys on the board recommended I consider being a State Farm Agent. One test and one year later I became an Agent for State Farm. It turned out to be the best decision for me – both personally and professionally.

Q: How did you come to be so strongly associated with Children’s Advocacy Center of Collin County?

A: When I moved to Texas in 1998 I was looking for a way to meet people and get connected with the area. A co-worker recommended Children’s Advocacy Center of Collin County. He was unaware that I happen to have a family member who suffered abuse as a child; so it sounded right up my alley. I started volunteering there 16 years ago and have been on the board now since 2000. I feel it was divine intervention that took me to Children’s Advocacy Center of Collin County and that led me to State Farm. State Farm has been very involved with Children’s Advocacy Center of Collin County projects and grants and we hope will continue to be more involved in the future.

I believe that when you give of yourself the pay back is 10-fold. I am always amazed at what I have gotten back by my involvement with Children’s Advocacy Center of Collin County. It’s been fulfilling work and I would do more if I could.

Q: Can you tell me a bit more about the Children’s Advocacy Center of Collin County?

A: Children’s Advocacy Center of Collin County is not a government agency. It is a freestanding 501c charity. We provide healing, justice and safety for any abused or neglected child and their “non-offending” family members for the life of a child at no cost. Child abuse affects the whole family. We provide financial support, counseling, emergency needs and job training and placement as needed for these families. In 2013 we provided support for 4,400 children. Which may seem like a lot, but statistically only 1 in 10 abused or neglected children are reported.

Q: What’s it like to be an agent for State Farm?

A: It’s very different from the high level jobs I had in telecom. There it was internally competitive and the higher you got in the organization the less contact you had with the client. At State Farm it is a very cooperative, team-sharing environment. We often talk to other agents in other parts of the country to see how they are achieving marketing success in their communities. And most important to me is the daily contact with the client as an agent.

I love how I am with my clients through all the phases of life. From the happy part of my job – watching young individuals get married and start their families – to the hardest part of my job, which includes the loss of some of our clients. I know where they live and care about them through all of their life changes. Last week when the tornado set down in Princeton I was in my own storm shelter with my daughter worried about a young family right in the path of the storm. Unfortunately, their home was hit. But fortunately, he filed the claim online and we are talking with them daily to get them back to normal.

Q: Who is your target audience?

A: Adults who own a car and/or property.

Q: What type of marketing do you do and what has been most successful for you?

A: We have found our best successes from direct mail and direct contact at events. My personal favorite is event marketing at apartments. We bring the good-neigh-BEAR (an actual character costume) to entertain the kids and bring breakfast for people leaving for work. We often meet 100 people in 45 minutes and have a good success rate with those personal contacts converting to clients. Another huge success is our referral program. We provide gift cards for referrals and nothing makes me happier than to send those out to my current clients. This is a personal business and the best vote of confidence I can get from my clients are their friends and family referrals.

Q: What changes have you seen in your business over the last 11 years?

A: This used to be a paper-intensive business. I am happy to say that the website now allows people to make more rapid changes to respond to their needs. And more importantly I have found that State Farm used to be a slow response to change organization. Today they are less “corporate” and more regional, therefore way more responsive.

Q: What do you like best about your job?

A: I enjoy the support I get from State Farm and helping new agent recruits figure out if being an agent is right for them. But what I really love is how personal this business is. I love the ability to know so many clients and I get emotionally attached to them. It’s nice to be able to provide help for all the important stages in my client’s lives.

Thank you to Stephanie for sharing her experiences. For more information about Stephanie, you can find her on her State Farm site at www.stephaniesouth.com, on LinkedIn or on Facebook.  For more information about Children’s Advocacy Center of Collin County go to  www.caccollincounty.org  or on Facebook.


 About The Author

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Luann Boggs is the Vice President of Business Development for bloomfield knoble. She works with new and existing accounts as a liaison between client and creative. Her favorite part of the job is meeting and working with interesting and intelligent people. Her personal interests are family, friends, travel and good books.
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Who is bloomfield knoble?

bloomfield knoble is a full-service, premier strategic marketing and advertising agency based in Dallas, Texas. Our clients include top 50 Fortune companies and unique businesses that seek a strategic partner to empower their offerings and growth. Whether developing an integrated advertising campaign, a direct marketing tactical approach, brand framework and positioning exercise, or daily creative, technical and consulting support, bloomfield knoble provides a one-to-one approach. Call Eric Hirschhorn to learn more at 214-254-3805, or eric@bloomweb.com.

 

 

10 Sep 2013

VOTE!

Look, I’m writing about something advertising-related! Our company, bloomfield knoble, inc., has  advanced to the semi-final round of American Airlines’ (AA) video contest, “Flights. Camera. Action.” Check us out at https://secure.fly.aa.com/fca3/GalleryEstablished and vote for bloomfield knoble, inc. in the “established” category.

We’re very excited to have gotten this far, but that’s only part of it. The finalists will be chosen via vote, which means that this post is really about us asking for you to vote for us – and isn’t that really what advertising is all about – getting people to take an action because you convince them to do so? I could write a bunch of prose and convert this to an entry about how we’re going to overcome impediments, etc., but I think I’ll just go with asking people to vote.

Voting began on September 6, 2013, at https://secure.fly.aa.com/fca3/GalleryEstablished. The contest features videos from companies and non-profits that tell their story of how one AA flight changed the course of their business. bloomfield knoble’s video, “Landing the Job,” tells the story of how one trip flying on AA helped land one of the agency’s most important clients. The video features bloomfield knoble key agency executives Eric Hirschhorn, Chris Weatherley and Thomas Thompson. In the in-house produced video, the leaders of the agency recount how AA’s cooperation with rescheduling their flights and its “In-Flight Wi-Fi” program were critical to the agency securing the business. Like watching a reality TV show, the video features agency footage of the team working in the air to meet this important Washington, D.C. client’s critical deadline before landing back in Dallas.

 As part of their campaign to generate votes in the contest, bk relied on their innate creative agency instincts. Their “Next Great Moment in American History” social media campaign features a multi-platform promotion incorporating iconic images of important events in American history, with a distinctly (albeit subtle) bloomfield knoble twist. Each image encourages users to “Help bloomfield knoble achieve the next great moment in American history.” To see the campaign in action, visit bloomfield knoble’s Facebook, Twitter, LinkedIn and Pinterest accounts. The online vote https://secure.fly.aa.com/fca3/GalleryEstablished allows for one vote, per person, every day through Thursday, September 26. With each ballot cast, voters are entered to win 25,000 AAdvantage miles from AA. Voting begins today, September 6, at noon CST.

bloomfield knoble’s video is entered in the Established Business category. There are two other categories, Start-Up and Non Profit. After the public votes are tabulated, the top videos with the most votes in their category advance to the “Finals.” In the end, one “Champion” among all of the categories will be declared. bloomfield knoble entered the contest with a desire to showcase its ability to tell a story through video and to recount one of the agency’s personal favorite “landing the big fish” stories. The event the video portrays was key in the agency’s rise to becoming the top mortgage finance expert in advertising. Additionally, bloomfield knoble has niche expertise in outdoor sporting products and retail foods and products. Founded in 2005, the agency has grown from a web-focused startup agency to becoming a premiere, full-service strategic agency with clients nationwide, including two in the “Fortune 10.”

So, please, go vote for us at https://secure.fly.aa.com/fca3/GalleryEstablished. I guess that is something you don’t see in advertising everyday – honesty. Here’s something else you don’t see often – a sincere thank you for helping.

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bloomfield knoble, inc., founded in 2005, is a strategic advertising agency headquartered in Dallas TX. Along with general markets services, niche markets include financial and mortgage, outdoor sporting and retail foods. Clients include Fannie Mae, US Treasury, Core Logic, Temple Fork Outfitters, American Airlines Center and Nature Sweet Tomatoes. Contact us directly at 214-254-3805 or bloomweb.com/contact-us. To learn more, visit bloomfieldknoble.com, facebook.com/bloomfieldknoble.

27 Sep 2011

You Better Be Interesting on the New Facebook

As Mashable points out, the new Facebook changes that were announced last week will eventually impact Pages as well as user profiles. As it stands now, businesses can post their message and count on that message appearing in people’s newsfeed who have “liked” them – whether it’s relevant to that user or not. That’s all well and good for businesses who post “nonsense” posts that even their followers probably don’t care about. (Think of the company that only posts about how great its product is. After you’ve heard it enough, it just becomes static.)

With the latest changes, the emphasis will be on interacting with the content and informing Facebook of individual tastes and interests. Over time, if your content isn’t compelling, it will be relegated exclusively to the Ticker – the sidebar that shows “less important” updates.

(more…)

21 Sep 2011

The Epic Battle Begins

Now that Google has unchained Google+, it’s time to see which social media behemoth will win the ultimate social media cage match. Can the more experienced and deservedly self-assured Facebook ward off the young upstart with the cool new features?

Mashable has a good write up about the pending war between Circles and Newsfeeds.

Who do you think wins the war?