Category: Social Media

28 Oct 2014
At least Fox Business is not like Fox 'not real" News.

Tsu.co Has The Kryptonite To Take Down Facebook

If you were planning to take on the industry leader in any marketplace you would need to have a very solid strategy. However, strategy alone could only scratch the surface if you didn’t have something disruptive to offer. What you would need is something equal to Kryptonite. Something that would hit your target at its core. Meet Tsu.co, which is looking to square off against Facebook and knock it to the ground. (You can view my profile on this new social site by clicking here. Feel free to join my tree, by the way.)

So you haven’t heard of this new social network yet? I’m not surprised. It only launched a week or so ago. I am lucky enough to know its founder and visionary, Sebastian Sobczak. When I first learned of the concept, it kind of blew my mind because of the simplicity of it. Not knowing what the site was, I clicked on the link and almost instantly I realized what he had come up with. It was so intuitive and simple that it was staring everyone in the face. That is the sign of a true visionary, seeing what is right before everyone else’s eyes and acting on it. I liken it to great food – it’s not complicated, it’s always simple and fresh. That’s why it tastes so good.

Anyway, the Tsu.co concept goes a little something like this: Implement the shared economy concept and pay the entire social user network on your site for their content and actions. The Tsu concept is to share 90% of advertising revenues with its members, literally paying them for their content. When you post personal photos, comments, likes, shared stories, whatever, you earn bank. It might sound a little crazy to think the company would give away 90% of its ad revenues, but there is capitalist genius behind the concept. Just like Amazon.com and other audience-building sites, Tsu knows that once you have a registered audience, the opportunities for expanding and growing revenue opportunities have just begun.

At least Fox Business is not like Fox 'not real" News.
At least Fox Business is not like Fox ‘not real” News.

Better to let Sebastian explain it directly by watching his recent interview on Fox Business (or however that anti-journalistic “media” company refers to itself).

Successful expansion of the Facebook concept has always been the fear behind those that did not invest in Facebook. Yes, it was groundbreaking and changed the way we think of the “social network.” But its appeal was limited almost from the first. The term “Facebook Bored” is actually a thing. If you know any teenagers personally, you know they think Facebook is “stupid” and is not important in their lives. Instead, it is  the 35-54 year-old users that are Facebook’s largest demographic.

 (By the way, this is just a blog, not a treatise or AP news story. Since it’s my blog I get to say what I want and cite what I find. I am not using my journalism degree in this instance to the manner in which I once practiced as a paid journalist.)

Anyway, back to the lecture at hand. Facebook is losing its younger audience because Facebook does not practice sharing. That’s right, the social network that literally made the word “sharing” mean something completely different in our society does not share at all. I am sure they are aware they are out of touch with their next generation audience and how that generation views the term “sharing.” Problem is, Facebook just can’t do anything about it yet in the face of what Tsu.co is offering up to that same audience. They sure can’t share ad revenues. Can you imagine the repercussions if they did make that move? That sucking sound would be the hole left by investors running out the door.

To understand why I believe Tsu.co will be successful is simply to understand the trends we are seeing in the shared economy market with that audience.

With the advent of Uber, Airbnb and similar applications that allow users to monetize what they own with others, a new economy has emerged. Okay, that is not really new news, but how it is being applied with every new site or application is fascinating. Bottom line, this concept appeals to that younger audience that is Facebook bored – the audience that Facebook has identified as the next generation of users that will not be using Facebook. To that age group, the concept of helping each other by sharing their home, apartment, car, whatever, is the essence of what sharing and “being cool” is with your stuff. They believe in saving the Earth, helping others, buying retail items that give back, i.e. TOMS.com and getting rich. If they are not rich on their own, they expect others to figure out a way to help them. Enter Tsu.co. To the generation growing up in a shared economy, paying to “share” someone’s apartment in San Francisco for an overnight trip instead of going to a fancy hotel like their parents do is waaaaay cooler, as well as a better experience. They like knowing they have helped someone strapped to the same financial reality as them. It gives them hope.

To my mind, inventors like Sebastian and Brian Chesky are enabling everyone to be a kind of venture capitalist. They allow their users, through the sharing economy, to invest in what appeals to them on a level beyond greed. They actually get to feel good about “sharing” their money after they have booked it through Airbnb. That is a pretty damn cool concept, if you think about it, you old capitalists. Personally, I get no satisfaction after checking out of a W Hotel or the Ritz-Carlton. I just feel lighter in the pocket and a little full of myself, perhaps. I think I would like feeling more a part of my world by sharing and helping those that need it or want to share. (Please, let’s not get into the open debate of job loss and the numerous other ramifications of the sharing economy. Like I said, this is not a treatise. It’s a blog. Call me and we can discuss the issue like Oscar Wilde and James McNeill Whistler might, if you wish.)

Alright. So Sebastian might have figured out the Facebook slayer. Personally, I hope he has. Not for any other reason than “sticking it to the man,” so to speak. I admit to being an idealist still, at age 48. Facebook has “jumped the shark” in my mind and is now just another corporate parasite. Knowing that the younger generation coming up is interested to sustain and grow its resources by being part of a “shared economy” is very idealistic. That appeals to me.

I am sure some will call it a socialist movement and use the President’s name in vain and accuse him of trying to destroy our economy by shoving Tsu.co down our throats, though he likely has never heard of Tsu.co. Generally, those folks will be the hoteliers, taxi cab company owners and investors into those enterprises. Those are likely the same kids that did not listen well to their elementary school teachers on sharing day. Personally, I think that these new inventors, like Sebastian, are great capitalists because they have opened up a new opportunity for wealth, just like Sir Josiah Child, J.P. Morgan, and Joseph Kennedy. (Alright, those guys were greedy and corrupt, but you get my drift.)

At the end of the day, only time will tell if Sebastian’s brain child will really overturn the Facebook apple cart. I honestly believe Tsu.co has one heckuva chance. I plan to do all I can to contribute because I really like enlightened thinking, sharing and tilting at windmills. If you like those things too, then join my family tree and let’s be friends that make money together by grabbing on to some Kryptonite.


 About The Author

clark-bachelot-headshotEric J. Hirschhorn is a principal at bloomfield knoble. For 17 years he has helped lead the Dallas-based advertising agency from start up to becoming a premier, full-service agency whose clients include some of the most influential companies in America. Eric lives to spend time with his family, to work and to travel the world in search of unique fishing adventures.

Connect With Eric Hirschhorn
twitter
linkedin_25x25youtube_25X25

# # #

Who is bloomfield knoble?

bloomfield knoble is a full-service, premier strategic marketing and advertising agency based in Dallas, Texas. Our clients include top 50 Fortune companies and unique businesses that seek a strategic partner to empower their offerings and growth. Whether developing an integrated advertising campaign, a direct marketing tactical approach, brand framework and positioning exercise, or daily creative, technical and consulting support, bloomfield knoble provides a one-to-one approach. Call Eric Hirschhorn to learn more at 214-254-3805, or eric@bloomweb.com.

 

06 Oct 2014
nrdc-logo

bloomfield knoble Targets 'We Care' Support on NRDC

nrdc-logoDALLAS, TX – As part of its ongoing effort to spotlight a worthy cause or charity each month, Dallas-based advertising agency bloomfield knoble (bk) is lending its social influence to the Natural Resources Defense Council (NRDC) as part of its “We Care” program for October.

NRDC is a national environmental action group claiming 1.4 million grassroots members and online activists, as well as 350 lawyers, scientists and other professionals. The NRDC works with businesses, elected leaders and community groups to address causes that they have identified as priorities, including:

  • Ensuring safe and sufficient water
  • Reviving the world’s oceans
  • Curbing global warming
  • Defending endangered wildlife and wild places
  • Preventing pollution
  • Fostering sustainable communities

Each month the agency selects one of 12 charitable causes or movements it has supported (in many cases for 10+ years) and provides pro bono awareness through its social media channels and other outreach initiatives. Charities supported over 2014 range from the Make-A-Wish Foundation to the Coastal Conservation Association to the World Wildlife Fund to Stop the Pebble Mine.

“It’s always been part of our culture to actively support groups and movements that we also get behind personally. The first charity we supported, starting back in 2005, was Special Olympics. I am proud to state we are still an active supporter of that charity today,” says agency partner, Eric Hirschhorn. “Over the years, we just started donating to more worthy causes and groups until we arrived at an ‘aha! moment’ and decided to formalize our commitment internally.”

bk has actively supported a variety of charitable causes through its 18-year existence. Three years ago the agency decided to include pro bono support, in addition to its long-term financial commitment, and announced its “We Care” program. The program was initially meant to encourage other companies to go beyond financial support and utilize company resources to increase impact and reach for important charities and causes.

“We thought it should be more than a check, so we figured donating volunteer hours and pro bono effort was the next logical step,” Hirschhorn says. “If you believe in something, you better let people know about or it just might disappear.”

 

To learn more about We Care: Click here

 

Watch bloomfield knoble’s social channels for more information this month about NRDC:

LinkedIn: https://www.linkedin.com/company/bloomfield-knoble-inc-

Twitter: @bloom_tweets

Facebook: https://www.facebook.com/bloomfieldknoble

 

Keep up with NRDC:

Twitter: @NRDC

Facebook: https://www.facebook.com/nrdc.org

YouTube: https://www.youtube.com/user/NRDCflix.

 

Use the term bloomfield knoble at least 3 times per post. Make sure to include each with the associated URL and title as found here.


 About The Author

jeff-carrington-headshot

Thanks to the shortening of attention spans and his inability to finish a novel (phenomena that are unrelated, he assures us), Jeff Carrington has found the perfect job for himself as director of communications and social media at bloomfield knoble. When he’s not developing social strategies for clients in 140 characters or less, he’s tweeting about dive bars and dog parks, both of which he frequents with his Spitz-Terrier mix buddy, Ben, and other random humans.
Connect With Jeff Carrington
twitter
facebooklinkedin_25x25youtube_25X25

# # #

Who is bloomfield knoble?

bloomfield knoble is a full-service, premier strategic marketing and advertising agency based in Dallas, Texas. Our clients include top 50 Fortune companies and unique businesses that seek a strategic partner to empower their offerings and growth. Whether developing an integrated advertising campaign, a direct marketing tactical approach, brand framework and positioning exercise, or daily creative, technical and consulting support, bloomfield knoble provides a one-to-one approach. Call Eric Hirschhorn to learn more at 214-254-3805, or eric@bloomweb.com.

 

IF YOU WANT TO INSERT RELATED ARTICLES INSERT THEM IN PLACE OF THIS LINE. REGARDLESS DELETE THIS LINE BEFORE POSTING

 

06 Oct 2014
nrdc-logo

bloomfield knoble Targets ‘We Care’ Support on NRDC

nrdc-logoDALLAS, TX – As part of its ongoing effort to spotlight a worthy cause or charity each month, Dallas-based advertising agency bloomfield knoble (bk) is lending its social influence to the Natural Resources Defense Council (NRDC) as part of its “We Care” program for October.

NRDC is a national environmental action group claiming 1.4 million grassroots members and online activists, as well as 350 lawyers, scientists and other professionals. The NRDC works with businesses, elected leaders and community groups to address causes that they have identified as priorities, including:

  • Ensuring safe and sufficient water
  • Reviving the world’s oceans
  • Curbing global warming
  • Defending endangered wildlife and wild places
  • Preventing pollution
  • Fostering sustainable communities

Each month the agency selects one of 12 charitable causes or movements it has supported (in many cases for 10+ years) and provides pro bono awareness through its social media channels and other outreach initiatives. Charities supported over 2014 range from the Make-A-Wish Foundation to the Coastal Conservation Association to the World Wildlife Fund to Stop the Pebble Mine.

“It’s always been part of our culture to actively support groups and movements that we also get behind personally. The first charity we supported, starting back in 2005, was Special Olympics. I am proud to state we are still an active supporter of that charity today,” says agency partner, Eric Hirschhorn. “Over the years, we just started donating to more worthy causes and groups until we arrived at an ‘aha! moment’ and decided to formalize our commitment internally.”

bk has actively supported a variety of charitable causes through its 18-year existence. Three years ago the agency decided to include pro bono support, in addition to its long-term financial commitment, and announced its “We Care” program. The program was initially meant to encourage other companies to go beyond financial support and utilize company resources to increase impact and reach for important charities and causes.

“We thought it should be more than a check, so we figured donating volunteer hours and pro bono effort was the next logical step,” Hirschhorn says. “If you believe in something, you better let people know about or it just might disappear.”

 

To learn more about We Care: Click here

 

Watch bloomfield knoble’s social channels for more information this month about NRDC:

LinkedIn: https://www.linkedin.com/company/bloomfield-knoble-inc-

Twitter: @bloom_tweets

Facebook: https://www.facebook.com/bloomfieldknoble

 

Keep up with NRDC:

Twitter: @NRDC

Facebook: https://www.facebook.com/nrdc.org

YouTube: https://www.youtube.com/user/NRDCflix.

 

Use the term bloomfield knoble at least 3 times per post. Make sure to include each with the associated URL and title as found here.


 About The Author

jeff-carrington-headshot

Thanks to the shortening of attention spans and his inability to finish a novel (phenomena that are unrelated, he assures us), Jeff Carrington has found the perfect job for himself as director of communications and social media at bloomfield knoble. When he’s not developing social strategies for clients in 140 characters or less, he’s tweeting about dive bars and dog parks, both of which he frequents with his Spitz-Terrier mix buddy, Ben, and other random humans.
Connect With Jeff Carrington
twitter
facebooklinkedin_25x25youtube_25X25

# # #

Who is bloomfield knoble?

bloomfield knoble is a full-service, premier strategic marketing and advertising agency based in Dallas, Texas. Our clients include top 50 Fortune companies and unique businesses that seek a strategic partner to empower their offerings and growth. Whether developing an integrated advertising campaign, a direct marketing tactical approach, brand framework and positioning exercise, or daily creative, technical and consulting support, bloomfield knoble provides a one-to-one approach. Call Eric Hirschhorn to learn more at 214-254-3805, or eric@bloomweb.com.

 

IF YOU WANT TO INSERT RELATED ARTICLES INSERT THEM IN PLACE OF THIS LINE. REGARDLESS DELETE THIS LINE BEFORE POSTING

 

05 Sep 2014
Twitter_logo_blue

Three Things You Didn't Know You Could Do On Twitter

Twitter is what you make of it. If you’ve ever heard anyone say that they think Twitter is useless, it means they haven’t spent much time on it, or worse, they’ve followed people or organizations who aren’t tweeting anything of any interest to them and haven’t reached out to build their own follower baseTwitter_logo_blue.

Besides turning off mobile alerts for Twitter, the first thing novice users should learn to do is curate their following list. Cull the disappointments, and check out recommended accounts for new information (and think about what you’re interested in or what you’re trying to achieve business-wise in the real world, and follow those people or companies).

But if you’re past that point and working your way to becoming a true Twitter power user and marketer, here are a few things you might not have known you can do on Twitter to get the most out of it personally and professionally.

Filter Your Search

You can filter your search so that instead of everything on Twitter that relates to your search terms, you only see a list of Twitter accounts that feature your search terms, tweets with photos or video or news. This is useful when searching a newsfeed for a topic like “Star Wars.” If you only want to see the latest images or videos from the newest Star Wars projects, you could filter for photos or videos. But if you only wanted hard news , you can filter for news (although, let’s be honest, reading news about Star Wars is like reading news about Apple – it’s mostly rumors and hearsay until the actual release).

If you need more detailed search filtering, there’s Twitter’s powerful Advanced Search feature. You can include or exclude keywords, filter for dates, specific users and even sentiment.

Now, don’t you feel silly every time you cursed the useless results you got when you just typed in a keyword and got back a bunch of nonsense tweets from people whose expertise was questionable or useless? These search tools will definitely help you find what you’re looking for on the platform.

Subscribe to Other Users’ Public Lists

Want to raise your visibility to specific targeted groups? Start subscribing to the lists of thought leaders in the areas important to you or your company.

To join someone else’s public list, go to their profile and click “lists” under “more.” Choose what list of theirs you’d like to subscribe to, and click “Subscribe.” Joining lists does two awesome things:

1) Gives you theme-specific feed information

2) Gets you exposure, especially if you’re wanting more visibility in a specific industry

You don’t even have to be following that user to subscribe to their lists.

Give Other Users Administrative Rights

If you’re planning on promoting your tweets and you’re managing the Twitter account for your company, it might make sense to provide employees access to your Twitter account.

This is a pretty new feature, and addresses one of users’ main requests for business accounts. Rather than having to log into different accounts to manage ad features, now Twitter has come one step closer to Facebook’s Pages model, which allows seamless switching from account to account.

To assign other users access to your ad account, navigate to ads.twitter.com while logged in as the master account, then in the drop-down under the account name at the top, select “Edit Access to Account.” This gives you the option to assign roles:

Account Administrator – full access, including the ability to add/remove users

Ad Manager – full access to modify ad campaigns and view data

Analyst – access to view analytics, but no access to campaigns

These levels of administrative rights only apply to ad campaigns, and do not provide access to compose messages on behalf of the company, so it’s not quite the level of Facebook’s Pages integration, but it’s closer. Besides, with so many tools available to manage multiple accounts, including Twitter’s own TweetDeck, they’re pretty close to being there anyway.

Allowing access to ad campaigns lets the marketing people or the people with the purse-strings manage the campaigns and payments while the content people can focus on content. This is especially handy for agencies to be able to manage ad campaigns for a client who manages their own Twitter account. At bloomfield knoble, we do this for a variety of clients.

Larry Bird

And here’s one bonus bit of Twitter knowledge: The official name of Twitter’s bird is Larry. That’s right. The little blue logo is Larry Bird.

I hope these tips help you manage your Twitter account more effectively and efficiently. If you’ve got some tips of your own, please share in the comments.

About The Author

jeff-carrington-headshot

Thanks to the shortening of attention spans and his inability to finish a novel (phenomena that are unrelated, he assures us), Jeff Carrington has found the perfect job for himself as director of communications and social media at bloomfield knoble. When he’s not developing social strategies for clients in 140 characters or less, he’s tweeting about dive bars and dog parks, both of which he frequents with his Spitz-Terrier mix buddy, Ben, and other random humans.
Connect With Jeff Carrington
twitter
facebooklinkedin_25x25youtube_25X25

# # #

Who is bloomfield knoble?

bloomfield knoble is a full-service, premier strategic marketing and advertising agency based in Dallas, Texas. Our clients include top 50 Fortune companies and unique businesses that seek a strategic partner to empower their offerings and growth. Whether developing an integrated advertising campaign, a direct marketing tactical approach, brand framework and positioning exercise, or daily creative, technical and consulting support, bloomfield knoble provides a one-to-one approach. Call Eric Hirschhorn to learn more at 214-254-3805, or eric@bloomweb.com.

 

 

05 Sep 2014
Twitter_logo_blue

Three Things You Didn’t Know You Could Do On Twitter

Twitter is what you make of it. If you’ve ever heard anyone say that they think Twitter is useless, it means they haven’t spent much time on it, or worse, they’ve followed people or organizations who aren’t tweeting anything of any interest to them and haven’t reached out to build their own follower baseTwitter_logo_blue.

Besides turning off mobile alerts for Twitter, the first thing novice users should learn to do is curate their following list. Cull the disappointments, and check out recommended accounts for new information (and think about what you’re interested in or what you’re trying to achieve business-wise in the real world, and follow those people or companies).

But if you’re past that point and working your way to becoming a true Twitter power user and marketer, here are a few things you might not have known you can do on Twitter to get the most out of it personally and professionally.

Filter Your Search

You can filter your search so that instead of everything on Twitter that relates to your search terms, you only see a list of Twitter accounts that feature your search terms, tweets with photos or video or news. This is useful when searching a newsfeed for a topic like “Star Wars.” If you only want to see the latest images or videos from the newest Star Wars projects, you could filter for photos or videos. But if you only wanted hard news , you can filter for news (although, let’s be honest, reading news about Star Wars is like reading news about Apple – it’s mostly rumors and hearsay until the actual release).

If you need more detailed search filtering, there’s Twitter’s powerful Advanced Search feature. You can include or exclude keywords, filter for dates, specific users and even sentiment.

Now, don’t you feel silly every time you cursed the useless results you got when you just typed in a keyword and got back a bunch of nonsense tweets from people whose expertise was questionable or useless? These search tools will definitely help you find what you’re looking for on the platform.

Subscribe to Other Users’ Public Lists

Want to raise your visibility to specific targeted groups? Start subscribing to the lists of thought leaders in the areas important to you or your company.

To join someone else’s public list, go to their profile and click “lists” under “more.” Choose what list of theirs you’d like to subscribe to, and click “Subscribe.” Joining lists does two awesome things:

1) Gives you theme-specific feed information

2) Gets you exposure, especially if you’re wanting more visibility in a specific industry

You don’t even have to be following that user to subscribe to their lists.

Give Other Users Administrative Rights

If you’re planning on promoting your tweets and you’re managing the Twitter account for your company, it might make sense to provide employees access to your Twitter account.

This is a pretty new feature, and addresses one of users’ main requests for business accounts. Rather than having to log into different accounts to manage ad features, now Twitter has come one step closer to Facebook’s Pages model, which allows seamless switching from account to account.

To assign other users access to your ad account, navigate to ads.twitter.com while logged in as the master account, then in the drop-down under the account name at the top, select “Edit Access to Account.” This gives you the option to assign roles:

Account Administrator – full access, including the ability to add/remove users

Ad Manager – full access to modify ad campaigns and view data

Analyst – access to view analytics, but no access to campaigns

These levels of administrative rights only apply to ad campaigns, and do not provide access to compose messages on behalf of the company, so it’s not quite the level of Facebook’s Pages integration, but it’s closer. Besides, with so many tools available to manage multiple accounts, including Twitter’s own TweetDeck, they’re pretty close to being there anyway.

Allowing access to ad campaigns lets the marketing people or the people with the purse-strings manage the campaigns and payments while the content people can focus on content. This is especially handy for agencies to be able to manage ad campaigns for a client who manages their own Twitter account. At bloomfield knoble, we do this for a variety of clients.

Larry Bird

And here’s one bonus bit of Twitter knowledge: The official name of Twitter’s bird is Larry. That’s right. The little blue logo is Larry Bird.

I hope these tips help you manage your Twitter account more effectively and efficiently. If you’ve got some tips of your own, please share in the comments.

About The Author

jeff-carrington-headshot

Thanks to the shortening of attention spans and his inability to finish a novel (phenomena that are unrelated, he assures us), Jeff Carrington has found the perfect job for himself as director of communications and social media at bloomfield knoble. When he’s not developing social strategies for clients in 140 characters or less, he’s tweeting about dive bars and dog parks, both of which he frequents with his Spitz-Terrier mix buddy, Ben, and other random humans.
Connect With Jeff Carrington
twitter
facebooklinkedin_25x25youtube_25X25

# # #

Who is bloomfield knoble?

bloomfield knoble is a full-service, premier strategic marketing and advertising agency based in Dallas, Texas. Our clients include top 50 Fortune companies and unique businesses that seek a strategic partner to empower their offerings and growth. Whether developing an integrated advertising campaign, a direct marketing tactical approach, brand framework and positioning exercise, or daily creative, technical and consulting support, bloomfield knoble provides a one-to-one approach. Call Eric Hirschhorn to learn more at 214-254-3805, or eric@bloomweb.com.

 

 

05 Aug 2014
Gravity

Social Media Gravity

As if the social media big bang had just happened last week, every few days, there’s an article or blog speculating about the next big thing.

GravityContrary to what most people believe, for something else big to emerge and thrive, there’s going to have to be a new watershed event in communication technology along the lines of the telephone, email and mobile phones. I’m not a tech genius, so I don’t know what the next social game-changer is going to be. For a layman like myself, that’s science fiction territory: brain-computer interface, holographic avatars and hover-boards.*

The fact is, most of these lists are compiled from the perspective that there’s still a yearning out there for some new social platform that the whole world will jump on. The flaw in that thinking is that the social media big bang was almost 20 years ago. For 10 years or so, the cosmic dust and gases swirled around and formed GeoCities, Friendster, AOL Instant Messenger and MySpace, but those were unstable bodies that dissipated relatively quickly.

Out of the chaos of the rapidly expanding social media universe emerged two stable bodies that persist to this day – Twitter and Facebook. Others have formed and maintained in the meantime – YouTube, LinkedIn, Pinterest, Instagram, Foursquare – and smaller bodies continue to swirl in the outer orbit – SnapChat, Vine, Tumblr and Whisper come to mind. Some of these smaller bodies will be around in five years, some won’t.

It’s likely that Facebook and Twitter will both be around though. There’s not enough chaos in the space any more, and they’ve learned from their predecessors’ failures. Keep it simple (mostly), watch for trends in usage and adapt – but without changing too quickly.

Never mind that every incremental change to the Facebook or Twitter profile page or newsfeed results in a user uprising threatening to jump ship. Where are they going to go? Google+ is out there, but that would be like colonizing Neptune. Who really wants to make that trip?

Elsewhere, like pulsars on the edge of the social media universe, apps are released daily that aim to cash in on some niche need and catch fire. They may shine bright for a few weeks or months, but then disappear.

It’s one thing to exist, but it’s another to sustain life. In the social media universe, that’s monetization. By far, Facebook, YouTube and LinkedIn have the most breathable atmosphere for making money. Twitter has habitable zones, but has some work to do. The others range from gas giant to rocky proto planet.

Really, the question shouldn’t be “what’s the next big thing in social media?” For the time being, it’s the things that are here. The better question is, what’s the next little thing in social media?

Like moons orbiting a larger body, most of the up-and-coming social media platforms rely on the big boys to provide enough gravitational pull to keep them from floating off into the inky blackness of space.tumblr_mml4jcxE7a1r3kmkso1_500

To wit: I wouldn’t use Foursquare (er… Swarm) if it didn’t update Twitter for me. Nobody would ever see the awesome YouTube video of my dog catching a ball if I didn’t post it to Facebook. And of course Vine and Instagram really only exist as outliers of their parent companies – Twitter and Facebook.

But it’s not really as much fun to speculate about the next little thing, is it?

The thing is, the big things are already here, and hoping for something to come along and replace them is like hoping for the Death Star to show up and create a new asteroid field out of them.

For most businesses, this means a focus on what works and what’s stable. There’s no sense in immediately tethering yourself to the app your kid just downloaded so that you get in on the ground floor.

At bloomfield knoble, we watch these trends and identify them and any possible business use so that our clients don’t spin off into space like Sandra Bullock at the beginning of Gravity. So until we’re all holographic avatars with nano-links to the Internet generated by our universal mainframe-uploaded brain, I think we’re seeing a stable orbit of social media “big things.”

Keep that in mind the next time you see one of those blogs.

 

*HUVr is a hoax

 

 About The Author

jeff-carrington-headshot

Thanks to the shortening of attention spans and his inability to finish a novel (phenomena that are unrelated, he assures us), Jeff Carrington has found the perfect job for himself as director of communications and social media at bloomfield knoble. When he’s not developing social strategies for clients in 140 characters or less, he’s tweeting about dive bars and dog parks, both of which he frequents with his Spitz-Terrier mix buddy, Ben, and other random humans.
Connect With Jeff Carrington
twitter
facebooklinkedin_25x25youtube_25X25

 

 

# # #

Who is bloomfield knoble?

bloomfield knoble is a full-service, premier strategic marketing and advertising agency based in Dallas, Texas. Our clients include top 50 Fortune companies and unique businesses that seek a strategic partner to empower their offerings and growth. Whether developing an integrated advertising campaign, a direct marketing tactical approach, brand framework and positioning exercise, or daily creative, technical and consulting support, bloomfield knoble provides a one-to-one approach. Call Eric Hirschhorn to learn more at 214-254-3805, or eric@bloomweb.com.

27 Jun 2014
identity-theft

Business Identity Crisis?

What would you do if you owned a moving company and had been building a respected professional reputation for years, then discovered that there were bad reviews percolating up on websites like Yelp! and Facebook?

You’d be concerned, of course, because you don’t want your customers to have a bad experience, and of course you don’t want bad reviews driving other customers away. You’d want to fix it.

But now imagine that in your investigation you discover the writers of the bad reviews weren’t even your customers. What gives? Are people writing fake negative reviews?

identity-theft
With only a slight name change, this virtually happened to our client. Fortunately, we were there to help them fix it.

No, you discover. After noticing a frequent “typo” referring to your company by a similar but different name (one word off, but still the same meaning) you realize you have a doppelgänger company and their customers are erroneously posting to your review pages.

But wait. When you dig a little deeper, you realize it’s not just a simple misunderstanding. The owner of this company is intentionally sending his users to your Yelp! page, as well as your A+ ranked Better Business Bureau page. And why wouldn’t they? Their BBB page shows an F ranking.

They need to stop. So you call a lawyer and talk to your marketing folks. That’s where the fun begins. They discover that not only does this other company try to cover up its mistakes by using your company review sites and BBB page, but the owner has a criminal record and lies about his military service. They use falsified certifications to operate, do not have a USDOT number despite operating moving trucks, and have failed to register and insure two of three of those trucks.

As you may have guessed, this is not a hypothetical. This happened to our client, Dallas Move Masters. bloomfield knoble designed their website and developed graphics for their social media pages and provide ongoing marketing consulting for them.

Fortunately for Dallas Move Masters, we also know how to handle a situation like this. We immediately created a series of posts that they could utilize in order to manage their reputation and get the word out about the deception perpetrated by the other company.

bloomfield knoble also devised a campaign to promote the goodwill of Dallas Move Masters, offering a discount to victims of the other company’s poor service.

Additionally, we updated the information on important review sites like Yelp! to indicate the discrepancy between the two in order to keep the other company’s customers from posting inaccurate reviews.

Through that reputation management process, which is ongoing, we’ve been able to get the word out to Dallas Move Masters’ followers that they are not the other, similarly named, company, resulting in more sharing and reposting of this story to spread the word.

Dallas Move Masters is an honest company run by a Dallas fireman. They take great pride in their work and we’re proud to call them a client. We hope that our efforts to provide the public with the real story will put an end to the questionable behavior of another business shamefully leeching off of their good name.

Reputation management is not simply about releasing a single statement to the public, but rather requires a steady flow of information telling your story. The more likely your target audience is to stumble across that story, the more likely they are to share it, whether through social media or through old fashioned word of mouth. Then more of the public will have the true story. Your story.

 About The Author

jeff-carrington-headshot

Thanks to the shortening of attention spans and his inability to finish a novel (phenomena that are unrelated, he assures us), Jeff Carrington has found the perfect job for himself as director of communications and social media at bloomfield knoble. When he’s not developing social strategies for clients in 140 characters or less, he’s tweeting about dive bars and dog parks, both of which he frequents with his Spitz-Terrier mix buddy, Ben, and other random humans.
Connect With Jeff Carrington
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# # #

Who is bloomfield knoble?

bloomfield knoble is a full-service, premier strategic marketing and advertising agency based in Dallas, Texas. Our clients include top 50 Fortune companies and unique businesses that seek a strategic partner to empower their offerings and growth. Whether developing an integrated advertising campaign, a direct marketing tactical approach, brand framework and positioning exercise, or daily creative, technical and consulting support, bloomfield knoble provides a one-to-one approach. Call Eric Hirschhorn to learn more at 214-254-3805, or eric@bloomweb.com.

 

 

22 May 2014
photo

Are You Ready for Your New Twitter Profile?

bloomfield knoble helps companies make the best of changes like these.
Trying to figure out how to make the best use out of new features like Twitter’s wider header image?

On Facebook, each of your friends has most likely visited your profile page once – when trying to decide to Friend you or not. If it’s an ex, the frequency is greater – obviously in an attempt to see who you’re dating now to make sure you’ve moved on and are happy hoping to God that it’s a downgrade from themselves.

On Twitter, odds are nobody but you has ever visited your profile. But nonetheless, Twitter has updated its profile page – visually and functionally. Are you ready? You have until the mandatory switchover on May 28 to update the profile header image.

One of the things we focus on at bloomfield knoble, inc. is making sure our clients are always the prettiest girl at the dance. Keeping up with changes like this is part and parcel of that job.

Here’s what’s changed and some tips on making the most out of the new changes:

  • Larger profile photos. They’re now 400 pixels by 400 pixels, the same aspect ratio as before but with larger dimensions.
  • Customizable header image. This main image spans the browser, and users are encouraged to upload a 1500 pixel by 500 pixel image. Your current header image might fit, but the bigger scale might make it look a little fuzzy. Note that there are vast differences between how the images appear on mobile devices and desktops, so check all your devices before locking in on your image.
  • Best tweets. Your tweets with the most engagement will appear in a larger text size inside your stream.
  • Pinned tweet. You can now pin one of your favorite tweets to the top of your profile page. A very Facebook move.
  • Filtered views. When visiting someone else’s profile, you can choose how to view their tweets: tweets only, tweets plus replies, or tweets with photos or videos.
  • There’s also now a Pinterest-style grid view of your followers, who you’re following, and your visual content.

This is all a move to make what you see when you log into Twitter more visually appealing. Personally, I find the larger text for more popular tweets handy, after at first being confused by it. The new aspect ratio of the profile header seems prohibitive, but with a little effort, having a picture that works in that space is fairly stunning.

To make the most of these changes, get more visual. It’s long been known that posts with images get more Retweets, and that trend is likely to continue with this more visual redesign. Users have easier access to your visual content (if they visit your profile), so keep on being visual – photos, infographics, charts, whatever helps convey your point and stands out.

Be aware that there’s also easier access for visitors to view your Favorites. How have you been using that feature? Bookmark? The equivalent of a Facebook “Like”? A way to communicate to your followers that this is worthy of attention but not worthy of a Retweet? It seems like everyone uses it differently. Now it’s easier for others to see what you’ve favorited, so be sure you’re making the best use out of the feature.

But mainly, it’s the header image. The much wider aspect ratio completely changes how your header image is presented. As you play around with it, you’ll discover that many images that look like they’d work great (and particularly those that worked before) absolutely do not. But through trial and error you’ll find the right one.

One more fairly minor, unannounced change, is that he background image that used to appear behind your newsfeed is gone. It’s still visible in areas of your profile only accessible to you, but third party users who visit your profile no longer see that image. It will probably be phased out altogether in a future update.

If you manage a page for a business, keeping up with these changes is critical. If you’re just a personal Tweeter, hopefully this information will help you engage more friends … and finally get a RT from that celebrity you’ve been @ mentioning all these years.

At bk, we’ve helped companies ranging from mom and pop shops to Fortune 10 organizations build social presences that have shaped their business and public perception. Part of that is staying on top of trends, updates and changes in the industry.


 About The Author

jeff-carrington-headshot

Thanks to the shortening of attention spans and his inability to finish a novel (phenomena that are unrelated, he assures us), Jeff Carrington has found the perfect job for himself as director of communications and social media at bloomfield knoble. When he’s not developing social strategies for clients in 140 characters or less, he’s tweeting about dive bars and dog parks, both of which he frequents with his Spitz-Terrier mix buddy, Ben, and other random humans.
Connect With Jeff Carrington
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# # #

Who is bloomfield knoble?

bloomfield knoble is a full-service, premier strategic marketing and advertising agency based in Dallas, Texas. Our clients include top 50 Fortune companies and unique businesses that seek a strategic partner to empower their offerings and growth. Whether developing an integrated advertising campaign, a direct marketing tactical approach, brand framework and positioning exercise, or daily creative, technical and consulting support, bloomfield knoble provides a one-to-one approach. Call Eric Hirschhorn to learn more at 214-254-3805, or eric@bloomweb.com.

 

29 Apr 2014
Google+-blocked-01

Is the Writing on the Facebook Wall (er, Newsfeed) for Google+?

When Google+ first launched, my feelings about it were more or less the same feelings I have about another Star Wars movie. I feel like I should get behind it and try to support it because it seems like a good production team, and I do love the others that came before it. However, I couldn’t help but ask, “Is it really necessary?”

Google_StarWars_Droids
These Stormtroopers – and you – may soon not be able to log in to their Google+ accounts.

With Google+ reportedly raising the white flag and disseminating its team into other parts of the company, Google has admitted what most of the world knew all along: there’s just not room for another major social network in people’s lives.

Many of us were skeptical of the odds of success for Google+ from the get-go. Simply put, it was just too similar to Facebook. Honestly, everyone had invested so much time and energy to build Facebook friends, photo galleries, groups and more, why would anyone jump ship? Or why would anyone take the time to manage two major social networks?

Besides, in the meantime, another dynamic emerged. It gets a little old seeing photo after photo of other people’s vacations, food and babies. Interacting and posting on your Facebook account has become something of a chore for many users. Hence, the rise of Twitter, Snapchat, Instagram and other more immediate, hit-and-run style social networks.

Using Facebook – and Google+ – requires users to invest time that the other social platforms do not. To Facebook’s credit, users spend much more time on Facebook than any other site. The flip side of this for many is a certain level of exhaustion.

This exhaustion means that users rolled their eyes at the idea of logging in to another social site. Google tried to alleviate this hurdle by integrating Google+ with every single part of their ecosystem – YouTube, search, Gmail – so you couldn’t avoid it.

But people did avoid it. In fact, this integration often resulted in users needing to create new logins for platforms like YouTube – often inadvertently winding up with multiple accounts and, in some cases, no idea how to access the channel they had curated for years. Maybe I’m speaking from personal experience. Maybe I’m not. Either way, it wasn’t as seamless of a process as Google was hoping it would become.

Some companies jumped on it immediately and whole-heartedly. Indeed, somewhere out there, there’s a bloomfield knoble Google+ page, as well as one for all of our clients. It was a land-grab. But we adopted a wait-and-see approach on behalf of our clients because our assessment was that the platform needed to reach a critical user mass before it would be of any use to anybody or pose any semblance of a threat to Facebook.

I realize that created a chicken-and-egg scenario, but why waste our time and our clients’ time just for the sake of early adopter bragging rights?

Eventually, with Google favoring Google+ mentions in its search, that became the only reason to set up a page. That said, many felt like that was a form of bullying by a company increasingly becoming more involved in every aspect of our lives.

The point is, social media moves and changes fast. Even the established players like Twitter, Facebook and LinkedIn change interfaces, algorithms and design often enough that it can be hard for the every day user to keep up. (Did you know that within the last week both Facebook and Twitter made major updates to business management and design, respectively?)

Assessing these changes and the need to jump on board, and when – especially something huge like an entirely new platform – is key to making the most use of your resources. As Google possibly prepares to put Google+ out to pasture, our clients can look back and know we made the right recommendation to them. They asked and we responded to save some money and wait for the necessity. It paid off, literally.

Now let’s keep our fingers crossed about that Star Wars movie.

 


 About The Author

jeff-carrington-headshot

Thanks to the shortening of attention spans and his inability to finish a novel (phenomena that are unrelated, he assures us), Jeff Carrington has found the perfect job for himself as director of communications and social media at bloomfield knoble. When he’s not developing social strategies for clients in 140 characters or less, he’s tweeting about dive bars and dog parks, both of which he frequents with his Spitz-Terrier mix buddy, Ben, and other random humans.
Connect With Jeff Carrington
twitter
facebooklinkedin_25x25youtube_25X25

# # #

Who is bloomfield knoble?

bloomfield knoble is a full-service, premier strategic marketing and advertising agency based in Dallas, Texas. Our clients include top 50 Fortune companies and unique businesses that seek a strategic partner to empower their offerings and growth. Whether developing an integrated advertising campaign, a direct marketing tactical approach, brand framework and positioning exercise, or daily creative, technical and consulting support, bloomfield knoble provides a one-to-one approach. Call Eric Hirschhorn to learn more at 214-254-3805, or eric@bloomweb.com.

 

01 Apr 2014
yolo

An open letter from a millennial.

 

To whom it may concern,

I speak cautiously as I represent roughly 80 million Americans born between the 1980s and the early aughts, but yes, I am a millennial. Listen, I understand if you can’t really keep up with our blazing fast lifestyle, our innate urge to publicly document every fleeting moment, our overindulged sense of entitlement or our steadfast yearning for acceptance and attention. It’s cool—don’t sweat it. We like to live life in the fast lane. We “go hard in the paint.” #YOLO! (You only live once, duh.)

I’m kidding. Well, kind of.

As I take my bow for such a convincing performance of a generation gone awry, I also slowly sink my face into my palm. It is difficult, sometimes, to be so closely associated with a demographic that partially believes Mick Jagger is just some dude who has great “moves” in a Maroon 5 song. I quite frequently wonder what the long-term side effects of my generation will be, especially in the realm of design.

Design is a delicate practice that is directly influenced by those who use it; therefore, design is finicky. And unfortunately, so are millennials. This generation takes pride in being different and unique. This means that design must be organic in order to really grab hold of the momentary attention span of this audience. Although mostly annoying, this actually could bode well for creativity moving forward.

Millennials generally see through traditional gimmicks in creative messaging, sifting though the nonsensical bells and whistles and focusing mainly on the content. In a world where “Googling” provides instantaneous fact-checking, content and delivery must somehow project authenticity. Ah, the method of delivery—that is where design enters the fray.

Flat. Period.

Flat design is all the rage nowadays. Well, what exactly is flat design? To be “flat” is to approach user interface in the most simplistic way possible. It is the use of solid colors, hard corners, minimalistic iconography and interpretive usability.

It is also a direct response to the recent design trends of skeuomorphism. Kelsey Campbell-Dollaghan of Gizmodo explains skeuomorphism as a medium that “boils down to visual trickery, or the use of details and ornamentation to make one thing look like another. In architecture, false facades are skeuomorphic. In car design, fake wood paneling is. Skeuomorphism in UI design usually refers to a digital element designed to look like something from the physical world.”

Flat design is the antithesis of all those things. It is what millennials crave—a simplified avenue for what is most important: the message. Why does the notepad icon have college-ruled lining? All I care about are the words being written. Why does the volume slider need to look like it belongs on a vintage Marshall Super Lead Model 1959 Plexi amplifier? All I care about is how loud it is…duh.

Needless to say, content has become king once again. Adrian Taylor of Smashing Magazine emphasizes this, in which “media consumption, whether of text, audio or video, is probably the activity we engage in most on our devices, and for that use case, we just want the interface to get out of the way.” Millennials are driven by the outcome, not the ride. Flat design gives them what they want, when they want it. (Which is almost always “now.”)

Get to the point. Yesterday.

Did I mention how short the attention span of a millennial is, yet? Let’s face it, we have to abbrieve ev (translation: abbreviate everything). While flat design aides in communicating the message effectively in a minimal amount of time, it is not enough to appease the appetite of a content-hungry millennial who is exposed to multitudes of information within a given minute.

This generation feeds on the most up-to-date, accurate “news” regarding anything and everything. This sounds like a job for… SOCIAL MEDIA! I use the term “news” very loosely in reference to social media; however, although “social” by nature, this form of media can (if used correctly) provide a wealth of information to audiences of all shapes and sizes.

The advent of this medium has found its way into design as well—more specifically, web design. More and more, websites are including various feeds for continuous information. Even Twitter, Google and Facebook have applications for websites to display this type of content—these applications are called APIs. Poynter.org describes an API, or application programming interface, as a web functionality that enables software programs to communicate with one another.

This means that millennials expect a piece of each website to be carved out solely for continuous information, whether it be for RSS feeds, social media, etc.

One such example comes from an industry not necessarily instantly associated with the high-tech world, a fly-fishing manufacturing company—Temple Fork Outfitters. At TFORods.com, a site developed by bloomfield knoble (bk), users are exposed to a different kind of “news feed.” It is one that’s not only visually appealing but relevant to the content of the site as well. In order to bridge this gap (aesthetics v. relevance) and give fly-fishers something beautiful to look at while also being exposed to exciting adventures of fellow anglers, bk chose to implement the functionality brought forth by Tint (a social media interface aptly created by millennials). Tint provides a unique approach to continuous content layout, specifically for social media.

For TFORods.com, this functionality displays recent tweets and Facebook posts in a grid, complete with pictures as well as content. Users are able to quickly scroll through visual representations of relevant matters happening in the world of fishing, allowing for the “big fish” tales to materialize and fulfill their preconceived embellishments.

———

Whether instrumental or detrimental (thanks, Bieber) to the ever-evolving concept of design, millennials will leave their mark.

Who knows how long it will last, though, as the next generation may completely reverse the entire movement. I can’t say that I agree or disagree with the direction my craft is heading; all I can do is buckle my seatbelt and enjoy the ride. Regardless, one message is clear: the generation in control of the way things look and the way things work is always the next generation.

Right now, that seems to be in the hands of the millennials. In my hot and humble opinion: so-far-so-good. I enjoy a good shake-up of the status quo. I’m eagerly awaiting the further development of concepts like flat design and continuous information integration, but I also wonder what great things the next generation of designers will bring.

True to form, a millennial can only hope for better. In the meantime, on behalf of my fellow millennials, I apologize for all of the cat videos.

#YOLO,

Andy


 About The Author

andy-edwards-headshot

Andy Edwards is an Associate Art Director with bloomfield knoble. His interests include shredding on the guitar, pumping iron and, of course, beer. At bk, he is the wearer of many “hats” (figuratively, not literally, of course), in which he especially contributes his creative eye to design and video production. The Force is strong with him.
Connect With Andy Edwards
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# # #

Who is bloomfield knoble?

bloomfield knoble is a full-service, premier strategic marketing and advertising agency based in Dallas, Texas. Our clients include top 50 Fortune companies and unique businesses that seek a strategic partner to empower their offerings and growth. Whether developing an integrated advertising campaign, a direct marketing tactical approach, brand framework and positioning exercise, or daily creative, technical and consulting support, bloomfield knoble provides a one-to-one approach. Call Eric Hirschhorn to learn more at 214-254-3805, or eric@bloomweb.com.