Musings on interdisciplinary scientific research, trends and findings that affect (and, in some cases, effect) the way we market goods, services and opportunities.
I’ve decided that I hate social media. I’ve joined neither Facebook nor Snap. I am on Instagram, but only to share vacation pictures with my family because I’m too lazy to sort and share photos with them after my trips. I gave up on LinkedIn because I find the timeline poorly designed and I’m not …
Just How Loud Do You Have to Scream to Be Heard on Twitter? Read More »
Alternate title: How product placement can affect everyday decision-making — more specifically, how even I, a self-aware, independent individual [accidentally] fell for a fictitious character’s recommendation after re-watching the 1995 rom-com Clueless, and thereby proving that product placement can be more than just a joke. In the world of American entertainment, we are no strangers to …
Product Placement Impacts You — Even When You’re Aware of It Read More »
Every marketing and advertising campaign needs associated metric goals and reporting. These key performance indicators (KPIs) help you tailor the future of your marketing team [or allocation if you wear multiple hats]. When asked “Is your marketing successful?” 43% of CoSchedule’s surveyed group answered neutral or lower. If almost half are undecisive or unsatisfied, that’s a …
Before customer data was so readily available and the number of mediums became countless, advertising was simpler. Still a challenge, but simpler. I think of Mad Men, particularly when they come up with the idea for lipsticks in season 1. What we watched was a focus group of their target audience (young women of the …
You’ve done the research, the legwork and maybe even some focus studies before your last campaign, and the results were actually strong enough to reach your goals. That’s great! But what made it different from the others that had less success? It can be hard to tell without the right tools or information. What is …
Your campaign worked… but how do you know which part? Read More »
Let’s be honest – I’m not always hard at work in my office here at bloomfield knoble. These moments are infrequent, mind you, but they do occur. While I should probably use my free time to get some form of exercise, I instead use them to pursue my side passion—quantum mechanics. Now, thanks to IBM …
I, for one, welcome our new computer overlord. I’ve seen enough movies to know that an Artificial Intelligence will rule the planet some day. While these usually end up going pretty poorly for humans (The Matrix, Terminator), I’m hoping that a pro-AI article (most likely being read by the AI) will allow me a position …
First and foremost, let me make a confession: I’m pretty lazy. In fairness to me – as well as a desire to keep my job here at bloomfield knoble, I’m actually only lazy at some things – more specifically, things that I don’t consider important like: what I wear; what consumer goods I buy; consumption choices, …
I was at a family gathering this weekend and was watching my son and my nieces and nephews (aged from 8 – 14) avoid social interaction with adults by spending all of their time on iPads or iPhones when I noticed something interesting. They were all on the same platform (Instagram) and sharing a verbal conversation …
We at bloomfield knoble are big believers in testing our creative and creative messaging. We have conducted focus groups, in-depth interviews, online panels and software to measure eye-tracking and other physiological responses. The challenge with this, or any type of testing, is to avoid testing bias and to, as much as possible, accurately record responses. …
