The Science of Marketing

Musings on interdisciplinary scientific research, trends and findings that affect (and, in some cases, effect) the way we market goods, services and opportunities.

The Santa Strategy

I finally found a use for my graduate degree in Game Theory! Courtesy of New Scientist Magazine, Graham Lawton.  Magazine Issue 2792, 25 December 2010, pages 58-59.  I should probably put some legal disclaimer here, since I am just using copy and paste.  I think everyone should get a subscription to their magazine.  Please don’t …

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