Musings on interdisciplinary scientific research, trends and findings that affect (and, in some cases, effect) the way we market goods, services and opportunities.
In association with specialist communications agency SPAFAX, The Screen Forum is proud to announce the launch of its LOVE CONTENT digital out-of-home creative media showcase. The digital signage industry may well be built on technology – but it is 100% dependent on great content to succeed. With almost no limit to what can be done …
A team at Nokia in Finland has created a computer touchscreen display out of ice. Insert joke here. Paul Marks writes that Jyri Huopaniemi at Nokia’s research lab in Tampere, whose team built the touchscreen, dubbed Ubice, or ubiquitous ice, admits that it is not a practical device, but is seen as a step towards …
Amazon has launched an app for iPhone that lets users either scan the barcode of a product in a store or take its picture in order to ompare the price with that offered online by Amazon and other online merchants. It gets even better – the app also lets a person type or say the …
According to Matthew Garrahan of Financial Times, the number of people subscribing to US cable television services has suffered its biggest decline in 30 years as younger, tech-savvy viewers lead an exodus to web-based operations, such as Hulu and Netflix. I’m not sure the implications of this are staggering, because (a) we saw it coming, …
“More than 30 years after the Star Wars film scene in which a hologram of Princess Leia appealed for help from Obi-Wan Kenobi, researchers have unveiled holographic technology to transmit and view moving three-dimensional images.” (Clive Cookson, Financial Times). This is the stuff that makes me crazy and excited all at the same time. It …
Without radical changes to the way mobile communication is provided, the demand for data transmission will rapidly overtake the network’s capacity. This isn’t doomsday scenario stuff – it’s simple math. Each operator is allocated a 5-megahertz chucks of the electromagnetic spectrum, which the operator uses at each of its transmitters. The chunks of spectrum carry …
I will grant you that Indiumfinger isn’t a good title for a Bond movie, but Indium may certainly be worth hoarding. Let’s start with the basics. Indium is a chemical element with chemical symbol In and atomic number 49. It is rare, very soft, malleable and is easily fusible. It is a post-transitional metal that …
Forget oil – Indium may be the next most precious resource! Read More »
It’s no secret that smell is a powerful marketing tool. It’s no accident that people just happen to be baking chocolate chip cookies when showing a property to prospective buyers, nor that casinos smell like oranges. We, along with our partners, have tried several times to add smell to digital signage. It’s not the holy …
I was reading an article about Terahertz radiation, and I realized that I was looking at the next million dollar idea – T-ray Specs! It’s not just the science of marketing – it’s all about marketing science. Can you imagine how much money was made back in the day by the company that sold the …
I was saddened to hear that Benoit Mandelbrot had passed away this weekend. I guess even more so, because he was a key figure in the development of chaos theory, yet his passing has (and probably will) receive very little attention from those outside the scientific community. His research has, indirectly, had an enormous impact …
