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Is your brand built on a solid, powerful, copy-ready messaging framework?

What do your clients believe about your company or product? How hard is it to develop consistent, impactful marketing content? Is that process confusing and stressful? What about your brand promise or positioning statement? Does everyone at your company know and understand your core message and is it resonating with your target audience? If you …

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The bk ‘We Care’ Campaign Launches for 2016

I know, I know. The year just ended and you were barraged with social media messages about holiday charitable support from seemingly every company in the U.S. Holiday charitable support now seems as ubiquitous to the holiday season as “Holiday Sales Events” (kill me). At that time of year we, bloomfield knoble (bk), may appear to …

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Government agencies are hurting themselves and their mission

Guessing games are not fun to me. Especially when everything is riding on choosing the right answer. For too many local, state and federal agencies that bloomfield knoble (bk) has dedicated its resources to assisting, they are playing a dangerous game that only hurts their outreach mission. This is not done intentionally. Most of the leaders …

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For Too Many Farmers, American Serfdom Is Alive and Well

Chicken farmers are under the thumb of an evil poultry empire. Want to read this blog? Well, you can’t . . . unless you first read these backgrounders and references: From the Huffington Post From SustainableAgriculture.com From the website of Congresswoman Marcy Kaptur From Poynter It is my personal opinion, and not that of the representative …

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Mission: Accomplished!

At bloomfield knoble, we sometimes find ourselves a little in over our heads when it comes to extracurricular activities. There’s the local bowling league we joined, half-expecting the “season” to be a quick six weeks or so—it was nine…months…long. Then there’s the friendly little afternoon barbecue cook-off we decided to compete in, which turned out …

Mission: Accomplished! Read More »