Everyone at bloomfield knoble knows not to ask me STEM (science, technology, engineering, math)-related questions, because I will not give a simple answer. I seize the opportunity to fill an entire whiteboard with formulas and computations as if I were giving a lecture at MIT. In my defense, I don’t try to be like that, it’s …
Maybe you don’t have to spend as much as you think. Read More »
Everyone at bloomfield knoble knows not to ask me STEM (science, technology, engineering, math)-related questions, because I will not give a simple answer. I seize the opportunity to fill an entire whiteboard with formulas and computations as if I were giving a lecture at MIT. In my defense, I don’t try to be like that, it’s …
Maybe you don't have to spend as much as you think. Read More »
Every once in a while something comes across my computer here at bloomfield knoble that reminds me of just how big online advertising really is. Last week I was reading Inside AdWords, Google’s official blog for news, tips and information on AdWords, and I saw the number 524 million. I read this blog, and a lot of other articles about …
Like most people, I am sick of hearing about “big data.” First of all, there is no such thing as big data – there’s just data. Second, having a lot of data doesn’t mean anything. It’s what you do with the data that matters. In my role as math nerd here at bloomfield knoble, I …
In 1997 I started talking with a few like-minded people about starting a business and no longer working for someone else. We were like-minded in the belief that we could do a better job than the people we worked for in terms of managing the business and client relations, as well as producing high-quality work. …
Diversifying a business takes as much time as launching one Read More »
What would you do if you owned a moving company and had been building a respected professional reputation for years, then discovered that there were bad reviews percolating up on websites like Yelp! and Facebook? You’d be concerned, of course, because you don’t want your customers to have a bad experience, and of course you …
Brands are neither physical products, nor actual services. Brands live in the mind of the consumer. So how do agencies like bloomfield knoble help companies successfully brand? By understanding that when we successfully create a brand, we create brand knowledge. Brand knowledge isn’t a stand-alone idea. Instead, it’s a combination of two things: brand awareness …
Clients and coworkers often ask me if they should use social media to build their business. The answer is pretty simple. The Internet is throwing a cocktail party and everyone’s invited. If you’re not there, the other attendees are going to notice. Why wouldn’t you go? Most importantly, everyone you want to talk to is …
As Mashable points out, the new Facebook changes that were announced last week will eventually impact Pages as well as user profiles. As it stands now, businesses can post their message and count on that message appearing in people’s newsfeed who have “liked” them – whether it’s relevant to that user or not. That’s all …
Now that Google has unchained Google+, it’s time to see which social media behemoth will win the ultimate social media cage match. Can the more experienced and deservedly self-assured Facebook ward off the young upstart with the cool new features? Mashable has a good write up about the pending war between Circles and Newsfeeds. Who …
