Tag: charity

06 Oct 2014
nrdc-logo

bloomfield knoble Targets 'We Care' Support on NRDC

nrdc-logoDALLAS, TX – As part of its ongoing effort to spotlight a worthy cause or charity each month, Dallas-based advertising agency bloomfield knoble (bk) is lending its social influence to the Natural Resources Defense Council (NRDC) as part of its “We Care” program for October.

NRDC is a national environmental action group claiming 1.4 million grassroots members and online activists, as well as 350 lawyers, scientists and other professionals. The NRDC works with businesses, elected leaders and community groups to address causes that they have identified as priorities, including:

  • Ensuring safe and sufficient water
  • Reviving the world’s oceans
  • Curbing global warming
  • Defending endangered wildlife and wild places
  • Preventing pollution
  • Fostering sustainable communities

Each month the agency selects one of 12 charitable causes or movements it has supported (in many cases for 10+ years) and provides pro bono awareness through its social media channels and other outreach initiatives. Charities supported over 2014 range from the Make-A-Wish Foundation to the Coastal Conservation Association to the World Wildlife Fund to Stop the Pebble Mine.

“It’s always been part of our culture to actively support groups and movements that we also get behind personally. The first charity we supported, starting back in 2005, was Special Olympics. I am proud to state we are still an active supporter of that charity today,” says agency partner, Eric Hirschhorn. “Over the years, we just started donating to more worthy causes and groups until we arrived at an ‘aha! moment’ and decided to formalize our commitment internally.”

bk has actively supported a variety of charitable causes through its 18-year existence. Three years ago the agency decided to include pro bono support, in addition to its long-term financial commitment, and announced its “We Care” program. The program was initially meant to encourage other companies to go beyond financial support and utilize company resources to increase impact and reach for important charities and causes.

“We thought it should be more than a check, so we figured donating volunteer hours and pro bono effort was the next logical step,” Hirschhorn says. “If you believe in something, you better let people know about or it just might disappear.”

 

To learn more about We Care: Click here

 

Watch bloomfield knoble’s social channels for more information this month about NRDC:

LinkedIn: https://www.linkedin.com/company/bloomfield-knoble-inc-

Twitter: @bloom_tweets

Facebook: https://www.facebook.com/bloomfieldknoble

 

Keep up with NRDC:

Twitter: @NRDC

Facebook: https://www.facebook.com/nrdc.org

YouTube: https://www.youtube.com/user/NRDCflix.

 

Use the term bloomfield knoble at least 3 times per post. Make sure to include each with the associated URL and title as found here.


 About The Author

jeff-carrington-headshot

Thanks to the shortening of attention spans and his inability to finish a novel (phenomena that are unrelated, he assures us), Jeff Carrington has found the perfect job for himself as director of communications and social media at bloomfield knoble. When he’s not developing social strategies for clients in 140 characters or less, he’s tweeting about dive bars and dog parks, both of which he frequents with his Spitz-Terrier mix buddy, Ben, and other random humans.
Connect With Jeff Carrington
twitter
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# # #

Who is bloomfield knoble?

bloomfield knoble is a full-service, premier strategic marketing and advertising agency based in Dallas, Texas. Our clients include top 50 Fortune companies and unique businesses that seek a strategic partner to empower their offerings and growth. Whether developing an integrated advertising campaign, a direct marketing tactical approach, brand framework and positioning exercise, or daily creative, technical and consulting support, bloomfield knoble provides a one-to-one approach. Call Eric Hirschhorn to learn more at 214-254-3805, or eric@bloomweb.com.

 

IF YOU WANT TO INSERT RELATED ARTICLES INSERT THEM IN PLACE OF THIS LINE. REGARDLESS DELETE THIS LINE BEFORE POSTING

 

06 Oct 2014
nrdc-logo

bloomfield knoble Targets ‘We Care’ Support on NRDC

nrdc-logoDALLAS, TX – As part of its ongoing effort to spotlight a worthy cause or charity each month, Dallas-based advertising agency bloomfield knoble (bk) is lending its social influence to the Natural Resources Defense Council (NRDC) as part of its “We Care” program for October.

NRDC is a national environmental action group claiming 1.4 million grassroots members and online activists, as well as 350 lawyers, scientists and other professionals. The NRDC works with businesses, elected leaders and community groups to address causes that they have identified as priorities, including:

  • Ensuring safe and sufficient water
  • Reviving the world’s oceans
  • Curbing global warming
  • Defending endangered wildlife and wild places
  • Preventing pollution
  • Fostering sustainable communities

Each month the agency selects one of 12 charitable causes or movements it has supported (in many cases for 10+ years) and provides pro bono awareness through its social media channels and other outreach initiatives. Charities supported over 2014 range from the Make-A-Wish Foundation to the Coastal Conservation Association to the World Wildlife Fund to Stop the Pebble Mine.

“It’s always been part of our culture to actively support groups and movements that we also get behind personally. The first charity we supported, starting back in 2005, was Special Olympics. I am proud to state we are still an active supporter of that charity today,” says agency partner, Eric Hirschhorn. “Over the years, we just started donating to more worthy causes and groups until we arrived at an ‘aha! moment’ and decided to formalize our commitment internally.”

bk has actively supported a variety of charitable causes through its 18-year existence. Three years ago the agency decided to include pro bono support, in addition to its long-term financial commitment, and announced its “We Care” program. The program was initially meant to encourage other companies to go beyond financial support and utilize company resources to increase impact and reach for important charities and causes.

“We thought it should be more than a check, so we figured donating volunteer hours and pro bono effort was the next logical step,” Hirschhorn says. “If you believe in something, you better let people know about or it just might disappear.”

 

To learn more about We Care: Click here

 

Watch bloomfield knoble’s social channels for more information this month about NRDC:

LinkedIn: https://www.linkedin.com/company/bloomfield-knoble-inc-

Twitter: @bloom_tweets

Facebook: https://www.facebook.com/bloomfieldknoble

 

Keep up with NRDC:

Twitter: @NRDC

Facebook: https://www.facebook.com/nrdc.org

YouTube: https://www.youtube.com/user/NRDCflix.

 

Use the term bloomfield knoble at least 3 times per post. Make sure to include each with the associated URL and title as found here.


 About The Author

jeff-carrington-headshot

Thanks to the shortening of attention spans and his inability to finish a novel (phenomena that are unrelated, he assures us), Jeff Carrington has found the perfect job for himself as director of communications and social media at bloomfield knoble. When he’s not developing social strategies for clients in 140 characters or less, he’s tweeting about dive bars and dog parks, both of which he frequents with his Spitz-Terrier mix buddy, Ben, and other random humans.
Connect With Jeff Carrington
twitter
facebooklinkedin_25x25youtube_25X25

# # #

Who is bloomfield knoble?

bloomfield knoble is a full-service, premier strategic marketing and advertising agency based in Dallas, Texas. Our clients include top 50 Fortune companies and unique businesses that seek a strategic partner to empower their offerings and growth. Whether developing an integrated advertising campaign, a direct marketing tactical approach, brand framework and positioning exercise, or daily creative, technical and consulting support, bloomfield knoble provides a one-to-one approach. Call Eric Hirschhorn to learn more at 214-254-3805, or eric@bloomweb.com.

 

IF YOU WANT TO INSERT RELATED ARTICLES INSERT THEM IN PLACE OF THIS LINE. REGARDLESS DELETE THIS LINE BEFORE POSTING

 

11 Feb 2014

Why bloomfield knoble is telling you we support charities, movements and causes

No one that I personally know would accuse me of being overly caring. I am not one to gush praise or support on someone. The value that was drilled in to me as a youngster was, “you don’t get a pat on your back for doing your job.” The best compliment I know how to give sounds more like this, “Not bad. Do better next time.”

Join bloomfield knoble and support the Make-A-Wish Foundation.
Join bloomfield knoble and support the Make-A-Wish Foundation.

I have been a partner at bloomfield knoble for 17 years. During that time I have personally supported a number of charitable causes and movements through donations, pro bono work or volunteer work. I always viewed it as self-serving to promote the fact that I did so. Therefore, I never made a big deal about it. Chris Weatherley, my business partner at bloomfield knoble, has always been a charitable supporter and advocate, as well. Over the years, we have personally lent our support to several different organizations.

Recently I read about the lack of support many worthy groups, movements and charities are receiving in today’s financial climate. In a recent online column, I read an opinion piece that argued that NOT letting others know that we support charities, causes and movements is selfish and counter to supporting those same causes.

It made sense, the opinion went on to say, to tell others about the support one provides to encourage and grow awareness about one’s donations or volunteer efforts. A large part of the responsibility, the article pointed out, is to raise awareness so more people can throw their weight in to solve or support a cause. (Apparently, throwing money at a problem isn’t enough!)

That statement – to raise awareness – is obvious if one thinks about it even a little. The issue is getting past the conceit that others would view promoting the fact that we support a charity or movement as exploitation.

Join bloomfield knoble and support the Coastal Conservation Association.
Join bloomfield knoble and support the Coastal Conservation Association.

So, it is with humbled heads lowered that we have launched a new section on our agency website (http://www.bloomfieldknoble.com) to promote the fact that “We Care.” Just look for the magenta tab floating on our site with those words and click it to see what causes and movements we support. (The section does not include our personal support, which we now each individually divulge as we see fit.)

Throughout the year, we will highlight one of the ongoing groups we have supported for so many years in an effort to raise awareness and encourage others to follow our lead and example. Also, as has always been a bloomfield knoble tradition, we will use social media to promote these charities and their efforts through pro bono work and simple reposts, retweets, etc. However we can help, we will help.

Personally, I encourage you to find the passions that drive you or your business. Beyond family and friends, as a company we live to fish and adventure. Therefore, the Coastal Conservation Association (of Texas) is a logical choice for us, just like Stop the Pebble Mine. Finding your company’s passion is not  hard. You probably already do more than you realize.

Once your company gets behind a cause, it empowers everyone to do better for the world every day. If nothing else, it reminds us that it is not all about a pay check or an advertising industry trophy. It re-emphasizes that we are instrumental to the community and we don’t need a gold statue or pay stub to tell us we are special.

(Personal Note: If what you get from this post is that we, at bloomfield knoble, support charities and movements to feel better about ourselves, then you got one part right. Now, I say directly to you, “Do better today and get yourself and your business involved. I won’t give you a pat on your back. However, I will consider you a peer.”)


 About The Author

clark-bachelot-headshot

Eric J. Hirschhorn is a principal at bloomfield knoble. For 17 years he has helped lead the agency from start up to becoming a premiere, full-service agency whose clients include some of the most influential companies in America. Eric lives to spend time with his family, to work and to travel the world in search of unique fishing adventures.
Connect With Eric Hirschhorn
twitter
linkedin_25x25youtube_25X25

# # #

Who is bloomfield knoble?

bloomfield knoble is a full-service, premiere strategic marketing and advertising agency based in Dallas, Texas. Our clients include top 50 Fortune companies and unique businesses that seek a strategic partner to empower their offerings and growth. Whether developing an integrated advertising campaign, a direct marketing tactical approach, brand framework and positioning exercise, or daily creative, technical and consulting support, bloomfield knoble provides a one-to-one approach. Call Eric Hirschhorn to learn more at 214-254-3805, or eric@bloomweb.com.