Tag: dallas

03 May 2018
dallas-film-festival_culture_050218_google

Here’s Why I’m Going to the 2018 DIFF This Weekend, and You Should, Too

Sometimes it’s not about work. To clarify, in this blog representing my company, work is important, but so is the work-life balance as an individual person, and as a team. I feel like the big projects can wear you out as a group; unwinding back to routine is hard, and sometimes even that can make us all exhausted.

For me, this is challenging, as my job is 80 percent detail and structure, 20 percent creative. I also tend to take on extra projects because I think I have the capacity, even if I don’t. Hyper-attention and dedication is embedded in my soul. This leads me to the point of this blog, which is that I am psyched about the Dallas International Film Festival. And if any of that sounds like you, you should be, too!

I’ve been living in Dallas now for about 2 years, yet I’ve run into a problem. When I get to spend time outside of work, I don’t want to read or write (sadly, because I do it all day) and being physically adventurous is not something I enjoy on the whole. I’m not a homebody, but I love movies and music and typically spend my time at home watching Netflix or listening to records. If I go anywhere, it’s to see a movie or listen to / watch live performances. I feel like all my friends and I do is watch the same movies we’ve always seen and get at the same restaurants that are nearby and moderately priced.

So when my coworkers here at bk began to talk about the Dallas Film Society and the Dallas International Film Festival – partly because they love to go each year, and partly because we got to do some commercial spots for the event itself – I was elated! It’s an annual 8-day festival that celebrates the wonderment of movies as a cultural phenomenon that starts tonight, so I don’t even have to wait for it.

First off, the commercials turned out awesome (Check these out!).

Second, something that combines film and light social interaction with my friends and coworkers seems right up my alley. This gives me something new to do, somewhere to go, and something that actually sounds interesting to me! In fact, I was checking out their list of films and here’s a list of a few random things that caught my eye:

  • Bo Burham, a rising comedian who focuses on introspection, is listed as a director. I mean, when? What? I must know what his directive style is.
  • A short film that stars Nancy from Stranger Things. Her real name is Natalie Dyer.
  • Harvey, the black and white 1950s move about the 6-ft rabbit that only one guy can see.
  • Hair Wolf, that has the following intriguing description: “In a black hair salon in gentrifying Brooklyn, the local residents fend off a strange new monster.”
  • And June, the story of “An immigrant Chinese wife tries to fit in at her husband’s graduation reception in 1950s America.”

There’s also political films, Texas-based films and several cultural films. As well as the big premieres: Shock and Awe, the 25th anniversary screening of Jurassic Park, and the 40th anniversary screening of Animal House.

It’s time to get us out of our ruts and go to the festival – grab your team (or any day, really, because it’s 8 days in a row!) You can buy tickets to see specific movies for about as much as you’d spend at a theater, so you can pick what you want and leave the rest. Or make this the week to remember for 2018 by getting passes and going to the premiers, parties and drinking from the open bar in the filmmakers lounge.

 


About the Author

amanda-lovewell-headshot

Amanda Lovewell is a copyeditor for bloomfield knoble. She works to keep the brand voice intact for us, and for our clients. She lives for any form of artistic expression, especially music. One day, she would love to travel creating short stories about her misadventures.

Connect with Amanda Lovewell
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Who is bloomfield knoble?

bk is a full-service, premier strategic marketing and advertising agency based in Dallas, Texas. Our clients include top 50 Fortune companies and unique businesses that seek a strategic partner to empower their offerings and growth. Whether developing an integrated advertising campaign, a direct marketing tactical approach, brand framework and positioning exercise, or daily creative, technical and consulting support, bk provides a one-to-one approach.

Call Eric Hirschhorn to learn more at (214) 254-3805, or eric@bloomweb.com.

16 Jan 2015
Unknown

bloomfield knoble’s ‘We Care’ Initiative Is Designed To Make A Difference

Each year bloomfield knoble (bk) gives generously to various environmental and community organizations on a local and national level through its “We Care” program. The agency is proud to announce that its annual donations for 2015 have been made.

Unknown“Now the real work begins,” says agency partner Eric Hirschhorn. “We set a year-long calendar of effort to help deliver results to these groups. That’s why our program is unique. Nobody in our industry – or any industry I know of – has this type of program and history to commitment. We don’t just want to say we donated to a cause. We want to see the cause ‘win.’”

The organizations supported by bloomfield knoble through “We Care” include a variety of organizations ranging from conservation to special needs to fighting disease to access to freedom and information. In addition to financial contributions, bloomfield knoble engages in active social media monitoring, posting and promoting of these causes to increase public awareness and engagement. Pro bono design and consulting for organizations is provided, where it fits the need. The agency also encourages its staff and clients to take volunteer opportunities with these and other organizations.

Here are the 12 organizations the bk We Care program supports:

 

Each month the agency selects one of its 12 charitable causes or movements it has supported (in many cases for 10+ years) and provides pro bono awareness through its social media channels and other outreach initiatives. bk uses its social media expertise and website exposure to grow engagement with these organizations, to promote events/initiatives and fundraising.

Here are a couple of recent examples from 2015 where We Care has begun to promote the Electronics Takeback Coalition to launch the year of We Care support.

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“It’s easy to just send a check and feel like you’ve contributed,” says Chris Weatherley, the agency’s other partner. “But we just don’t think that is enough. It’s the volunteering of our time and resources which helps make a difference. We want these important organizations to make a difference. That’s why we do this and share our story throughout the year.”

If you’re a charity and would like to be part of bk’s We Care initiative, use our contact form and mention “We Care” and Eric Hirschhorn will contact you.


 About The Author

jeff-carrington-headshot

Thanks to the shortening of attention spans and his inability to finish a novel (phenomena that are unrelated, he assures us), Jeff Carrington has found the perfect job for himself as director of communications and social media at bloomfield knoble. When he’s not developing social strategies for clients in 140 characters or less, he’s tweeting about dive bars and dog parks, both of which he frequents with his Spitz-Terrier mix buddy, Ben, and other random humans.
Connect With Jeff Carrington
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# # #

Who is bloomfield knoble?

bloomfield knoble is a full-service, premier strategic marketing and advertising agency based in Dallas, Texas. Our clients include top 50 Fortune companies and unique businesses that seek a strategic partner to empower their offerings and growth. Whether developing an integrated advertising campaign, a direct marketing tactical approach, brand framework and positioning exercise, or daily creative, technical and consulting support, bloomfield knoble provides a one-to-one approach. Call Eric Hirschhorn to learn more at 214-254-3805, or eric@bloomweb.com.

16 Dec 2014
2015 Economy

2015 Forecast: bk Knows What The Economy Holds For Next Year

While we at bloomfield knoble, inc., (bk) do not claim to be a financial predictor or an oracle, it doesn’t take a swami to know which way the wind blows. No, bk is not a financial institution. We don’t have inside knowledge of what the Bilderberg Group is up to, nor are we members of the Skull and Crossbones society. That said, there is little doubt that we have more hands-on understanding than those folks, anyway. You see, we deal in the real world. Not the behind-the-scenes world where strings are pulled to manipulate the economy to the benefit of those already with too many benefits. No, at bk, our ability to see into the future is based on greasy hands and aching backs from the actual work we provided in 2014.

2015 EconomyOur ability to predict the coming financial year is based on tangible evidence – namely the contracts we receive going into a new year. As an agency, we are dependent on our reputation, skill, experience and past success to earn new business and maintain our retained relationships. Thankfully, for nearly 17 years, we have proved ourselves worthy and are rewarded with new clients and opportunities, along with our valued and long-time loyal clients, each year. However, that trust is first measured against the ability of a company/client to invest in its future. If a company sees its shadow at the end of a fiscal year, it crawls back into its proverbial hole, gathers its warm assets around it, and awaits  a more sunny financial outlook before investing in marketing or advertising. Thus, companies like ours have a keen insight that many financial investors only dream of when they look into their crystal balls.

So, it is with clear vision that we state the year 2015 will be a year of growth and optimism. This prediction is based on the fact that bk is already forecasting a 50% growth for the agency in 2015 based on current and new contracts signed for 2015.

In previous years, when the U.S. economy experienced a slow down or setback, bk was able to predict it based on the marketing/advertising budget pull back we witnessed. While we were able to excel during those down years because our niche is not tied to specific advertising dollars, our agency partners were not so lucky and suffered the consequence. If you are familiar with my column, you know that we often work side-by-side with other client-directed agencies. Those agencies are the first to feel the bite of a pull back. Looking into 2015, bk is happy to share the fact that our partner agencies are being asked to do more, not less. In fact, in many instances, it is our strategic planning that is being put to use to plan the media buys, even if it is not our specific duty to make the purchase. We are also happy to share that we have several media buys already “in action” for 2015, further supporting our statement for growth in 2015.

As a warning, we note that numerous threats can take even the best financial prediction down in flames. Usually it is based on an existing or pending war, a coming “bubble” of some sort (usually one has been threatened for at least 36 months) or elections/political fight. All of those threats currently exist, but the difference is they are well-known, thus reducing the threat impact. Of course, there is always the threat of natural disaster and internal strife such as the Ferguson and Garner case, for instance. As of this moment, none of those potential threats to stability have moved anyone off of their initiatives or sales goals set for 2015.

Lastly, we have directed our clients to take notice of some very lucrative trends building within the U.S. economy around the concept of the “shared economy.” The dot-com madness we once feared now shows strength, as demonstrated by companies such as Prosper Funding and Tsu.co.

Perhaps you are familiar with the Chinese proverb (or curse), “May you live in interesting times.” Since our inception, bk has indeed lived during interesting times. Heading into our 17th year, we have witnessed two major financial collapses during our existence – the dot-com bubble of 2000 and the housing collapse of 2008. So we know what “portent” and “omens” look and feel like. Normally, the facts are hard to ignore – if something bad is coming, the signs are there and we all feel it. As of the writing of this column, the future is bright, at least for 12 months. So enjoy and spend well!


 About The Author

clark-bachelot-headshotEric J. Hirschhorn is a principal at bloomfield knoble. For 17 years he has helped lead the Dallas-based advertising agency from start up to becoming a premier, full-service agency whose clients include some of the most influential companies in America. Eric lives to spend time with his family, to work and to travel the world in search of unique fishing adventures.

Connect With Eric Hirschhorn
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# # #

Who is bloomfield knoble?

bloomfield knoble is a full-service, premier strategic marketing and advertising agency based in Dallas, Texas. Our clients include top 50 Fortune companies and unique businesses that seek a strategic partner to empower their offerings and growth. Whether developing an integrated advertising campaign, a direct marketing tactical approach, brand framework and positioning exercise, or daily creative, technical and consulting support, bloomfield knoble provides a one-to-one approach. Call Eric Hirschhorn to learn more at 214-254-3805, or eric@bloomweb.com.

 

 

 

06 Oct 2014
nrdc-logo

bloomfield knoble Targets ‘We Care’ Support on NRDC

nrdc-logoDALLAS, TX – As part of its ongoing effort to spotlight a worthy cause or charity each month, Dallas-based advertising agency bloomfield knoble (bk) is lending its social influence to the Natural Resources Defense Council (NRDC) as part of its “We Care” program for October.

NRDC is a national environmental action group claiming 1.4 million grassroots members and online activists, as well as 350 lawyers, scientists and other professionals. The NRDC works with businesses, elected leaders and community groups to address causes that they have identified as priorities, including:

  • Ensuring safe and sufficient water
  • Reviving the world’s oceans
  • Curbing global warming
  • Defending endangered wildlife and wild places
  • Preventing pollution
  • Fostering sustainable communities

Each month the agency selects one of 12 charitable causes or movements it has supported (in many cases for 10+ years) and provides pro bono awareness through its social media channels and other outreach initiatives. Charities supported over 2014 range from the Make-A-Wish Foundation to the Coastal Conservation Association to the World Wildlife Fund to Stop the Pebble Mine.

“It’s always been part of our culture to actively support groups and movements that we also get behind personally. The first charity we supported, starting back in 2005, was Special Olympics. I am proud to state we are still an active supporter of that charity today,” says agency partner, Eric Hirschhorn. “Over the years, we just started donating to more worthy causes and groups until we arrived at an ‘aha! moment’ and decided to formalize our commitment internally.”

bk has actively supported a variety of charitable causes through its 18-year existence. Three years ago the agency decided to include pro bono support, in addition to its long-term financial commitment, and announced its “We Care” program. The program was initially meant to encourage other companies to go beyond financial support and utilize company resources to increase impact and reach for important charities and causes.

“We thought it should be more than a check, so we figured donating volunteer hours and pro bono effort was the next logical step,” Hirschhorn says. “If you believe in something, you better let people know about or it just might disappear.”

 

To learn more about We Care: Click here

 

Watch bloomfield knoble’s social channels for more information this month about NRDC:

LinkedIn: https://www.linkedin.com/company/bloomfield-knoble-inc-

Twitter: @bloom_tweets

Facebook: https://www.facebook.com/bloomfieldknoble

 

Keep up with NRDC:

Twitter: @NRDC

Facebook: https://www.facebook.com/nrdc.org

YouTube: https://www.youtube.com/user/NRDCflix.

 

Use the term bloomfield knoble at least 3 times per post. Make sure to include each with the associated URL and title as found here.


 About The Author

jeff-carrington-headshot

Thanks to the shortening of attention spans and his inability to finish a novel (phenomena that are unrelated, he assures us), Jeff Carrington has found the perfect job for himself as director of communications and social media at bloomfield knoble. When he’s not developing social strategies for clients in 140 characters or less, he’s tweeting about dive bars and dog parks, both of which he frequents with his Spitz-Terrier mix buddy, Ben, and other random humans.
Connect With Jeff Carrington
twitter
facebooklinkedin_25x25youtube_25X25

# # #

Who is bloomfield knoble?

bloomfield knoble is a full-service, premier strategic marketing and advertising agency based in Dallas, Texas. Our clients include top 50 Fortune companies and unique businesses that seek a strategic partner to empower their offerings and growth. Whether developing an integrated advertising campaign, a direct marketing tactical approach, brand framework and positioning exercise, or daily creative, technical and consulting support, bloomfield knoble provides a one-to-one approach. Call Eric Hirschhorn to learn more at 214-254-3805, or eric@bloomweb.com.

 

IF YOU WANT TO INSERT RELATED ARTICLES INSERT THEM IN PLACE OF THIS LINE. REGARDLESS DELETE THIS LINE BEFORE POSTING

 

06 Oct 2014
nrdc-logo

bloomfield knoble Targets 'We Care' Support on NRDC

nrdc-logoDALLAS, TX – As part of its ongoing effort to spotlight a worthy cause or charity each month, Dallas-based advertising agency bloomfield knoble (bk) is lending its social influence to the Natural Resources Defense Council (NRDC) as part of its “We Care” program for October.

NRDC is a national environmental action group claiming 1.4 million grassroots members and online activists, as well as 350 lawyers, scientists and other professionals. The NRDC works with businesses, elected leaders and community groups to address causes that they have identified as priorities, including:

  • Ensuring safe and sufficient water
  • Reviving the world’s oceans
  • Curbing global warming
  • Defending endangered wildlife and wild places
  • Preventing pollution
  • Fostering sustainable communities

Each month the agency selects one of 12 charitable causes or movements it has supported (in many cases for 10+ years) and provides pro bono awareness through its social media channels and other outreach initiatives. Charities supported over 2014 range from the Make-A-Wish Foundation to the Coastal Conservation Association to the World Wildlife Fund to Stop the Pebble Mine.

“It’s always been part of our culture to actively support groups and movements that we also get behind personally. The first charity we supported, starting back in 2005, was Special Olympics. I am proud to state we are still an active supporter of that charity today,” says agency partner, Eric Hirschhorn. “Over the years, we just started donating to more worthy causes and groups until we arrived at an ‘aha! moment’ and decided to formalize our commitment internally.”

bk has actively supported a variety of charitable causes through its 18-year existence. Three years ago the agency decided to include pro bono support, in addition to its long-term financial commitment, and announced its “We Care” program. The program was initially meant to encourage other companies to go beyond financial support and utilize company resources to increase impact and reach for important charities and causes.

“We thought it should be more than a check, so we figured donating volunteer hours and pro bono effort was the next logical step,” Hirschhorn says. “If you believe in something, you better let people know about or it just might disappear.”

 

To learn more about We Care: Click here

 

Watch bloomfield knoble’s social channels for more information this month about NRDC:

LinkedIn: https://www.linkedin.com/company/bloomfield-knoble-inc-

Twitter: @bloom_tweets

Facebook: https://www.facebook.com/bloomfieldknoble

 

Keep up with NRDC:

Twitter: @NRDC

Facebook: https://www.facebook.com/nrdc.org

YouTube: https://www.youtube.com/user/NRDCflix.

 

Use the term bloomfield knoble at least 3 times per post. Make sure to include each with the associated URL and title as found here.


 About The Author

jeff-carrington-headshot

Thanks to the shortening of attention spans and his inability to finish a novel (phenomena that are unrelated, he assures us), Jeff Carrington has found the perfect job for himself as director of communications and social media at bloomfield knoble. When he’s not developing social strategies for clients in 140 characters or less, he’s tweeting about dive bars and dog parks, both of which he frequents with his Spitz-Terrier mix buddy, Ben, and other random humans.
Connect With Jeff Carrington
twitter
facebooklinkedin_25x25youtube_25X25

# # #

Who is bloomfield knoble?

bloomfield knoble is a full-service, premier strategic marketing and advertising agency based in Dallas, Texas. Our clients include top 50 Fortune companies and unique businesses that seek a strategic partner to empower their offerings and growth. Whether developing an integrated advertising campaign, a direct marketing tactical approach, brand framework and positioning exercise, or daily creative, technical and consulting support, bloomfield knoble provides a one-to-one approach. Call Eric Hirschhorn to learn more at 214-254-3805, or eric@bloomweb.com.

 

IF YOU WANT TO INSERT RELATED ARTICLES INSERT THEM IN PLACE OF THIS LINE. REGARDLESS DELETE THIS LINE BEFORE POSTING

 

27 Jun 2014
identity-theft

Business Identity Crisis?

What would you do if you owned a moving company and had been building a respected professional reputation for years, then discovered that there were bad reviews percolating up on websites like Yelp! and Facebook?

You’d be concerned, of course, because you don’t want your customers to have a bad experience, and of course you don’t want bad reviews driving other customers away. You’d want to fix it.

But now imagine that in your investigation you discover the writers of the bad reviews weren’t even your customers. What gives? Are people writing fake negative reviews?

identity-theft
With only a slight name change, this virtually happened to our client. Fortunately, we were there to help them fix it.

No, you discover. After noticing a frequent “typo” referring to your company by a similar but different name (one word off, but still the same meaning) you realize you have a doppelgänger company and their customers are erroneously posting to your review pages.

But wait. When you dig a little deeper, you realize it’s not just a simple misunderstanding. The owner of this company is intentionally sending his users to your Yelp! page, as well as your A+ ranked Better Business Bureau page. And why wouldn’t they? Their BBB page shows an F ranking.

They need to stop. So you call a lawyer and talk to your marketing folks. That’s where the fun begins. They discover that not only does this other company try to cover up its mistakes by using your company review sites and BBB page, but the owner has a criminal record and lies about his military service. They use falsified certifications to operate, do not have a USDOT number despite operating moving trucks, and have failed to register and insure two of three of those trucks.

As you may have guessed, this is not a hypothetical. This happened to our client, Dallas Move Masters. bloomfield knoble designed their website and developed graphics for their social media pages and provide ongoing marketing consulting for them.

Fortunately for Dallas Move Masters, we also know how to handle a situation like this. We immediately created a series of posts that they could utilize in order to manage their reputation and get the word out about the deception perpetrated by the other company.

bloomfield knoble also devised a campaign to promote the goodwill of Dallas Move Masters, offering a discount to victims of the other company’s poor service.

Additionally, we updated the information on important review sites like Yelp! to indicate the discrepancy between the two in order to keep the other company’s customers from posting inaccurate reviews.

Through that reputation management process, which is ongoing, we’ve been able to get the word out to Dallas Move Masters’ followers that they are not the other, similarly named, company, resulting in more sharing and reposting of this story to spread the word.

Dallas Move Masters is an honest company run by a Dallas fireman. They take great pride in their work and we’re proud to call them a client. We hope that our efforts to provide the public with the real story will put an end to the questionable behavior of another business shamefully leeching off of their good name.

Reputation management is not simply about releasing a single statement to the public, but rather requires a steady flow of information telling your story. The more likely your target audience is to stumble across that story, the more likely they are to share it, whether through social media or through old fashioned word of mouth. Then more of the public will have the true story. Your story.

 About The Author

jeff-carrington-headshot

Thanks to the shortening of attention spans and his inability to finish a novel (phenomena that are unrelated, he assures us), Jeff Carrington has found the perfect job for himself as director of communications and social media at bloomfield knoble. When he’s not developing social strategies for clients in 140 characters or less, he’s tweeting about dive bars and dog parks, both of which he frequents with his Spitz-Terrier mix buddy, Ben, and other random humans.
Connect With Jeff Carrington
twitter
facebooklinkedin_25x25youtube_25X25

# # #

Who is bloomfield knoble?

bloomfield knoble is a full-service, premier strategic marketing and advertising agency based in Dallas, Texas. Our clients include top 50 Fortune companies and unique businesses that seek a strategic partner to empower their offerings and growth. Whether developing an integrated advertising campaign, a direct marketing tactical approach, brand framework and positioning exercise, or daily creative, technical and consulting support, bloomfield knoble provides a one-to-one approach. Call Eric Hirschhorn to learn more at 214-254-3805, or eric@bloomweb.com.

 

 

22 May 2014
photo

Are You Ready for Your New Twitter Profile?

bloomfield knoble helps companies make the best of changes like these.
Trying to figure out how to make the best use out of new features like Twitter’s wider header image?

On Facebook, each of your friends has most likely visited your profile page once – when trying to decide to Friend you or not. If it’s an ex, the frequency is greater – obviously in an attempt to see who you’re dating now to make sure you’ve moved on and are happy hoping to God that it’s a downgrade from themselves.

On Twitter, odds are nobody but you has ever visited your profile. But nonetheless, Twitter has updated its profile page – visually and functionally. Are you ready? You have until the mandatory switchover on May 28 to update the profile header image.

One of the things we focus on at bloomfield knoble, inc. is making sure our clients are always the prettiest girl at the dance. Keeping up with changes like this is part and parcel of that job.

Here’s what’s changed and some tips on making the most out of the new changes:

  • Larger profile photos. They’re now 400 pixels by 400 pixels, the same aspect ratio as before but with larger dimensions.
  • Customizable header image. This main image spans the browser, and users are encouraged to upload a 1500 pixel by 500 pixel image. Your current header image might fit, but the bigger scale might make it look a little fuzzy. Note that there are vast differences between how the images appear on mobile devices and desktops, so check all your devices before locking in on your image.
  • Best tweets. Your tweets with the most engagement will appear in a larger text size inside your stream.
  • Pinned tweet. You can now pin one of your favorite tweets to the top of your profile page. A very Facebook move.
  • Filtered views. When visiting someone else’s profile, you can choose how to view their tweets: tweets only, tweets plus replies, or tweets with photos or videos.
  • There’s also now a Pinterest-style grid view of your followers, who you’re following, and your visual content.

This is all a move to make what you see when you log into Twitter more visually appealing. Personally, I find the larger text for more popular tweets handy, after at first being confused by it. The new aspect ratio of the profile header seems prohibitive, but with a little effort, having a picture that works in that space is fairly stunning.

To make the most of these changes, get more visual. It’s long been known that posts with images get more Retweets, and that trend is likely to continue with this more visual redesign. Users have easier access to your visual content (if they visit your profile), so keep on being visual – photos, infographics, charts, whatever helps convey your point and stands out.

Be aware that there’s also easier access for visitors to view your Favorites. How have you been using that feature? Bookmark? The equivalent of a Facebook “Like”? A way to communicate to your followers that this is worthy of attention but not worthy of a Retweet? It seems like everyone uses it differently. Now it’s easier for others to see what you’ve favorited, so be sure you’re making the best use out of the feature.

But mainly, it’s the header image. The much wider aspect ratio completely changes how your header image is presented. As you play around with it, you’ll discover that many images that look like they’d work great (and particularly those that worked before) absolutely do not. But through trial and error you’ll find the right one.

One more fairly minor, unannounced change, is that he background image that used to appear behind your newsfeed is gone. It’s still visible in areas of your profile only accessible to you, but third party users who visit your profile no longer see that image. It will probably be phased out altogether in a future update.

If you manage a page for a business, keeping up with these changes is critical. If you’re just a personal Tweeter, hopefully this information will help you engage more friends … and finally get a RT from that celebrity you’ve been @ mentioning all these years.

At bk, we’ve helped companies ranging from mom and pop shops to Fortune 10 organizations build social presences that have shaped their business and public perception. Part of that is staying on top of trends, updates and changes in the industry.


 About The Author

jeff-carrington-headshot

Thanks to the shortening of attention spans and his inability to finish a novel (phenomena that are unrelated, he assures us), Jeff Carrington has found the perfect job for himself as director of communications and social media at bloomfield knoble. When he’s not developing social strategies for clients in 140 characters or less, he’s tweeting about dive bars and dog parks, both of which he frequents with his Spitz-Terrier mix buddy, Ben, and other random humans.
Connect With Jeff Carrington
twitter
facebooklinkedin_25x25youtube_25X25

# # #

Who is bloomfield knoble?

bloomfield knoble is a full-service, premier strategic marketing and advertising agency based in Dallas, Texas. Our clients include top 50 Fortune companies and unique businesses that seek a strategic partner to empower their offerings and growth. Whether developing an integrated advertising campaign, a direct marketing tactical approach, brand framework and positioning exercise, or daily creative, technical and consulting support, bloomfield knoble provides a one-to-one approach. Call Eric Hirschhorn to learn more at 214-254-3805, or eric@bloomweb.com.

 

29 Apr 2014
Google+-blocked-01

Is the Writing on the Facebook Wall (er, Newsfeed) for Google+?

When Google+ first launched, my feelings about it were more or less the same feelings I have about another Star Wars movie. I feel like I should get behind it and try to support it because it seems like a good production team, and I do love the others that came before it. However, I couldn’t help but ask, “Is it really necessary?”

Google_StarWars_Droids
These Stormtroopers – and you – may soon not be able to log in to their Google+ accounts.

With Google+ reportedly raising the white flag and disseminating its team into other parts of the company, Google has admitted what most of the world knew all along: there’s just not room for another major social network in people’s lives.

Many of us were skeptical of the odds of success for Google+ from the get-go. Simply put, it was just too similar to Facebook. Honestly, everyone had invested so much time and energy to build Facebook friends, photo galleries, groups and more, why would anyone jump ship? Or why would anyone take the time to manage two major social networks?

Besides, in the meantime, another dynamic emerged. It gets a little old seeing photo after photo of other people’s vacations, food and babies. Interacting and posting on your Facebook account has become something of a chore for many users. Hence, the rise of Twitter, Snapchat, Instagram and other more immediate, hit-and-run style social networks.

Using Facebook – and Google+ – requires users to invest time that the other social platforms do not. To Facebook’s credit, users spend much more time on Facebook than any other site. The flip side of this for many is a certain level of exhaustion.

This exhaustion means that users rolled their eyes at the idea of logging in to another social site. Google tried to alleviate this hurdle by integrating Google+ with every single part of their ecosystem – YouTube, search, Gmail – so you couldn’t avoid it.

But people did avoid it. In fact, this integration often resulted in users needing to create new logins for platforms like YouTube – often inadvertently winding up with multiple accounts and, in some cases, no idea how to access the channel they had curated for years. Maybe I’m speaking from personal experience. Maybe I’m not. Either way, it wasn’t as seamless of a process as Google was hoping it would become.

Some companies jumped on it immediately and whole-heartedly. Indeed, somewhere out there, there’s a bloomfield knoble Google+ page, as well as one for all of our clients. It was a land-grab. But we adopted a wait-and-see approach on behalf of our clients because our assessment was that the platform needed to reach a critical user mass before it would be of any use to anybody or pose any semblance of a threat to Facebook.

I realize that created a chicken-and-egg scenario, but why waste our time and our clients’ time just for the sake of early adopter bragging rights?

Eventually, with Google favoring Google+ mentions in its search, that became the only reason to set up a page. That said, many felt like that was a form of bullying by a company increasingly becoming more involved in every aspect of our lives.

The point is, social media moves and changes fast. Even the established players like Twitter, Facebook and LinkedIn change interfaces, algorithms and design often enough that it can be hard for the every day user to keep up. (Did you know that within the last week both Facebook and Twitter made major updates to business management and design, respectively?)

Assessing these changes and the need to jump on board, and when – especially something huge like an entirely new platform – is key to making the most use of your resources. As Google possibly prepares to put Google+ out to pasture, our clients can look back and know we made the right recommendation to them. They asked and we responded to save some money and wait for the necessity. It paid off, literally.

Now let’s keep our fingers crossed about that Star Wars movie.

 


 About The Author

jeff-carrington-headshot

Thanks to the shortening of attention spans and his inability to finish a novel (phenomena that are unrelated, he assures us), Jeff Carrington has found the perfect job for himself as director of communications and social media at bloomfield knoble. When he’s not developing social strategies for clients in 140 characters or less, he’s tweeting about dive bars and dog parks, both of which he frequents with his Spitz-Terrier mix buddy, Ben, and other random humans.
Connect With Jeff Carrington
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# # #

Who is bloomfield knoble?

bloomfield knoble is a full-service, premier strategic marketing and advertising agency based in Dallas, Texas. Our clients include top 50 Fortune companies and unique businesses that seek a strategic partner to empower their offerings and growth. Whether developing an integrated advertising campaign, a direct marketing tactical approach, brand framework and positioning exercise, or daily creative, technical and consulting support, bloomfield knoble provides a one-to-one approach. Call Eric Hirschhorn to learn more at 214-254-3805, or eric@bloomweb.com.

 

08 Apr 2014
bloomfield knoble is not a life coach.

I Just Can’t Trust A Life Coach

I’m not into self-help stuff. Seems like the older I get, the more I get told by complete strangers that I need to follow their advice in my daily life to achieve “happiness.” Apparently I can’t possibly be happy, they say, with all the pressures of being a business owner, ongoing client demands, family responsibilities, etc. They want me to believe that I just can’t manage it without their “guiding principles.” Of course, these “guiding principles” come in every form you can imagine: books/DVDs, networking groups that run $1200/month, online life coaching videos and courses, or even some jerk sitting at a bar that wants to save me from “Me.”

Two words to those folks: “Put an egg in your shoe and beat it.”

bloomfield knoble is not a life coach.
My favorite form of life coaching. (Click image to order, if you like it.)

That said, I am not against self improvement. In fact, I live by the saying “I don’t know,” which makes me always thirst for knowledge and understanding, especially of myself. I just don’t believe a life coach or self help “expert” has anything to teach me. At least not until I get to understand them, know them, agree with them and watch in real time that they stay true to their principles while being assaulted by the same things I face daily. I like to term this, “earned trust.” You know, the same feeling you get from sitting with someone in a foxhole.

Not many life coaches are willing to put in the time or effort to get to that “earned trust“ part. They just want you to buy their books, booklets, DVDs, join their network and hear other sob stories by logging in to their website. What really cracks me up is that so many give away the punch line before the joke even starts.

I remember one guy trying to get me to read this book called, “Hope Is Not A Strategy.” I totally agreed with that title. Makes so much sense, it’s obvious. So why would I buy that book? The title said it all. I don’t need to read anecdotes to prove an already Captain Obvious-level point. This recent article on LinkedIn is a prime example. Under the guise of self improvement, this guy is marketing a book to help me be “very successful,” not just “successful?” Reminds me of some story about an emperor and a couple of failed Project Runway contestants.

(Are you getting a good insight in to the depth of my anti-false prophet mindset?)

So, how does this tie into advertising? You haven’t made the correlation yet? . . . Ah, there you go. Now you get it. Just had to hit you in the head a couple of times.

If you still don’t get it, you might need a “coach” of some kind. The simple fact is, so many agencies read from a book they wrote years before and want you to buy. Even if you have already read it! The truth is, in many cases, it’s the same “book” with a new, snappier title. Buyer beware if your advertising or marketing agency already has the answers before they understand your problem, much less have earned your trust through real-life engagement.

In growing this agency, we built it by establishing trust. Even today, 17 years on, when the opportunity arrives to first prove ourselves worthy, we welcome that approach. It builds a great bond for long-term trust on both sides. It usually sounds like this: “Why don’t we just do a small project first, like redesigning an email template, and see how we work together? If we still like each other after the project is complete, we can take on bigger challenges together.”

That is a near literal repeat of a past conversation to win a major client that is still with us 8+ years later. Proof that earning trust works.

In fact, this philosophy has worked so well, I recommend it to friends or peers seeking to open a business. (Not that I’m life coaching or anything! No. Never!) No matter what your business provides, a product or a service, this approach can really build earned trust. To use a baseball analogy, it’s not about hitting home runs, it’s about turning singles into runs to win the game. (Casey Stengel?)

For you life coaches I have lambasted metaphorically, many of you are probably pretty good at what you do. What you offer may be valuable to the right person in need. But, when you see me walking down the street, do us both a favor and ignore me. We will both experience even greater success and find happiness by choosing that path.


 About The Author

eric-hirschhorn-headshotEric J. Hirschhorn is a principal at bloomfield knoble. For 17 years he has helped lead the agency from start up to becoming a premier, full-service agency whose clients include some of the most influential companies in America. Eric lives to spend time with his family, to work and to travel the world in search of unique fishing adventures.

Connect With Eric Hirschhorn
twitter
linkedin_25x25youtube_25X25

# # #

Who is bloomfield knoble?

bloomfield knoble is a full-service, premier strategic marketing and advertising agency based in Dallas, Texas. Our clients include top 50 Fortune companies and unique businesses that seek a strategic partner to empower their offerings and growth. Whether developing an integrated advertising campaign, a direct marketing tactical approach, brand framework and positioning exercise, or daily creative, technical and consulting support, bloomfield knoble provides a one-to-one approach. Call Eric Hirschhorn to learn more at 214-254-3805, or eric@bloomweb.com.

 

08 Apr 2014
bloomfield knoble is not a life coach.

I Just Can't Trust A Life Coach

I’m not into self-help stuff. Seems like the older I get, the more I get told by complete strangers that I need to follow their advice in my daily life to achieve “happiness.” Apparently I can’t possibly be happy, they say, with all the pressures of being a business owner, ongoing client demands, family responsibilities, etc. They want me to believe that I just can’t manage it without their “guiding principles.” Of course, these “guiding principles” come in every form you can imagine: books/DVDs, networking groups that run $1200/month, online life coaching videos and courses, or even some jerk sitting at a bar that wants to save me from “Me.”

Two words to those folks: “Put an egg in your shoe and beat it.”

bloomfield knoble is not a life coach.
My favorite form of life coaching. (Click image to order, if you like it.)

That said, I am not against self improvement. In fact, I live by the saying “I don’t know,” which makes me always thirst for knowledge and understanding, especially of myself. I just don’t believe a life coach or self help “expert” has anything to teach me. At least not until I get to understand them, know them, agree with them and watch in real time that they stay true to their principles while being assaulted by the same things I face daily. I like to term this, “earned trust.” You know, the same feeling you get from sitting with someone in a foxhole.

Not many life coaches are willing to put in the time or effort to get to that “earned trust“ part. They just want you to buy their books, booklets, DVDs, join their network and hear other sob stories by logging in to their website. What really cracks me up is that so many give away the punch line before the joke even starts.

I remember one guy trying to get me to read this book called, “Hope Is Not A Strategy.” I totally agreed with that title. Makes so much sense, it’s obvious. So why would I buy that book? The title said it all. I don’t need to read anecdotes to prove an already Captain Obvious-level point. This recent article on LinkedIn is a prime example. Under the guise of self improvement, this guy is marketing a book to help me be “very successful,” not just “successful?” Reminds me of some story about an emperor and a couple of failed Project Runway contestants.

(Are you getting a good insight in to the depth of my anti-false prophet mindset?)

So, how does this tie into advertising? You haven’t made the correlation yet? . . . Ah, there you go. Now you get it. Just had to hit you in the head a couple of times.

If you still don’t get it, you might need a “coach” of some kind. The simple fact is, so many agencies read from a book they wrote years before and want you to buy. Even if you have already read it! The truth is, in many cases, it’s the same “book” with a new, snappier title. Buyer beware if your advertising or marketing agency already has the answers before they understand your problem, much less have earned your trust through real-life engagement.

In growing this agency, we built it by establishing trust. Even today, 17 years on, when the opportunity arrives to first prove ourselves worthy, we welcome that approach. It builds a great bond for long-term trust on both sides. It usually sounds like this: “Why don’t we just do a small project first, like redesigning an email template, and see how we work together? If we still like each other after the project is complete, we can take on bigger challenges together.”

That is a near literal repeat of a past conversation to win a major client that is still with us 8+ years later. Proof that earning trust works.

In fact, this philosophy has worked so well, I recommend it to friends or peers seeking to open a business. (Not that I’m life coaching or anything! No. Never!) No matter what your business provides, a product or a service, this approach can really build earned trust. To use a baseball analogy, it’s not about hitting home runs, it’s about turning singles into runs to win the game. (Casey Stengel?)

For you life coaches I have lambasted metaphorically, many of you are probably pretty good at what you do. What you offer may be valuable to the right person in need. But, when you see me walking down the street, do us both a favor and ignore me. We will both experience even greater success and find happiness by choosing that path.


 About The Author

eric-hirschhorn-headshotEric J. Hirschhorn is a principal at bloomfield knoble. For 17 years he has helped lead the agency from start up to becoming a premier, full-service agency whose clients include some of the most influential companies in America. Eric lives to spend time with his family, to work and to travel the world in search of unique fishing adventures.

Connect With Eric Hirschhorn
twitter
linkedin_25x25youtube_25X25

# # #

Who is bloomfield knoble?

bloomfield knoble is a full-service, premier strategic marketing and advertising agency based in Dallas, Texas. Our clients include top 50 Fortune companies and unique businesses that seek a strategic partner to empower their offerings and growth. Whether developing an integrated advertising campaign, a direct marketing tactical approach, brand framework and positioning exercise, or daily creative, technical and consulting support, bloomfield knoble provides a one-to-one approach. Call Eric Hirschhorn to learn more at 214-254-3805, or eric@bloomweb.com.