One of the hallmarks of the work we do for clients is our dedication to the data. We never fly blindly into a campaign and we’re never beholden to a particular medium. One of our mantras states that we are agnostic to the medium. We don’t choose what type of campaign we’re going to employ for any client until we’ve done our research.
Too often we have heard stories of agencies engaging with a client and leading them down a path to search engine marketing, direct mail or some other pre-determined format. This occurs because the agency has an expertise or formula they follow in a particular medium. This is not the most effective way to market (Dear Reader, Please make up your own metaphor and insert here).