With the growing popularity of advanced artificial intelligence (AI), you’d be hard-pressed to find a process that can’t be automated. These automated technologies can write for us, chat with us, bank for us, and even drive us around. So, why can’t they also assist us in creative processes? In the ever-evolving marketing and advertising landscape, …
Unleashing the Power of Photo Artificial Intelligence Read More »
I find that most people have a path or at least a pattern to their careers that are, of course, easier to see when looking back on it or from an outside vantage point. I enjoy interviewing people for this blog on careers and how they got where they are and what they do. I …
Interview with Randy Skattum, Celanese – Global Marketing Communications Director Read More »
What, besides figuring out that trolls (some of whom work here at bloomfield knoble) rule the Internet, can Tay teach us about social media? By now you’ve probably heard about the rise (and very dramatic fall) of Microsoft’s Tay, an artificially intelligent bot on Twitter. Microsoft was hoping to show off that it had made significant …
I struggled to find time to write this blog – not because I’m too busy at work, but because I’ve been too busy playing with Google Cardboard. I had heard about Google Cardboard, but I’ve been more interested in Oculus Rift and similar devices and hadn’t given it much thought. Then, much to my surprise, I …
I was at a family gathering this weekend and was watching my son and my nieces and nephews (aged from 8 – 14) avoid social interaction with adults by spending all of their time on iPads or iPhones when I noticed something interesting. They were all on the same platform (Instagram) and sharing a verbal conversation …
We at bloomfield knoble are big believers in testing our creative and creative messaging. We have conducted focus groups, in-depth interviews, online panels and software to measure eye-tracking and other physiological responses. The challenge with this, or any type of testing, is to avoid testing bias and to, as much as possible, accurately record responses. …
I had the pleasure of meeting John Hale III, Director of the Office of Small and Disadvantaged Business Utilization (OSDBU), for the first time in Tampa in the summer of 2014. It was my first foray into the world of government contracting with the Department of Energy. The event was the restart of an annual …
Was it Erik the Red that said, “the times they are a changin’ so let’s go see if we can find us some Green/Iceland?” No. I just wanted to make that reference in my blog to win a bet. Now, here is what bloomfield knoble (bk) has been studying the last few months, as we …
One of the central tenets of bloomfield knoble is R.U.D.E. (an acronym for Research, Understanding, Design and Execution) – the process by which we help our clients achieve success. While the process remains the same from client to client, the application of the process can vary widely depending on need and circumstance. Take for example, “Research.” At …
One of the central tenets of bloomfield knoble is R.U.D.E. (an acronym for Research, Understanding, Design and Execution) – the process by which we help our clients achieve success. While the process remains the same from client to client, the application of the process can vary widely depending on need and circumstance. Take for example, “Research.” At …
