Tag: social media

08 Apr 2014
bloomfield knoble is not a life coach.

I Just Can’t Trust A Life Coach

I’m not into self-help stuff. Seems like the older I get, the more I get told by complete strangers that I need to follow their advice in my daily life to achieve “happiness.” Apparently I can’t possibly be happy, they say, with all the pressures of being a business owner, ongoing client demands, family responsibilities, etc. They want me to believe that I just can’t manage it without their “guiding principles.” Of course, these “guiding principles” come in every form you can imagine: books/DVDs, networking groups that run $1200/month, online life coaching videos and courses, or even some jerk sitting at a bar that wants to save me from “Me.”

Two words to those folks: “Put an egg in your shoe and beat it.”

bloomfield knoble is not a life coach.
My favorite form of life coaching. (Click image to order, if you like it.)

That said, I am not against self improvement. In fact, I live by the saying “I don’t know,” which makes me always thirst for knowledge and understanding, especially of myself. I just don’t believe a life coach or self help “expert” has anything to teach me. At least not until I get to understand them, know them, agree with them and watch in real time that they stay true to their principles while being assaulted by the same things I face daily. I like to term this, “earned trust.” You know, the same feeling you get from sitting with someone in a foxhole.

Not many life coaches are willing to put in the time or effort to get to that “earned trust“ part. They just want you to buy their books, booklets, DVDs, join their network and hear other sob stories by logging in to their website. What really cracks me up is that so many give away the punch line before the joke even starts.

I remember one guy trying to get me to read this book called, “Hope Is Not A Strategy.” I totally agreed with that title. Makes so much sense, it’s obvious. So why would I buy that book? The title said it all. I don’t need to read anecdotes to prove an already Captain Obvious-level point. This recent article on LinkedIn is a prime example. Under the guise of self improvement, this guy is marketing a book to help me be “very successful,” not just “successful?” Reminds me of some story about an emperor and a couple of failed Project Runway contestants.

(Are you getting a good insight in to the depth of my anti-false prophet mindset?)

So, how does this tie into advertising? You haven’t made the correlation yet? . . . Ah, there you go. Now you get it. Just had to hit you in the head a couple of times.

If you still don’t get it, you might need a “coach” of some kind. The simple fact is, so many agencies read from a book they wrote years before and want you to buy. Even if you have already read it! The truth is, in many cases, it’s the same “book” with a new, snappier title. Buyer beware if your advertising or marketing agency already has the answers before they understand your problem, much less have earned your trust through real-life engagement.

In growing this agency, we built it by establishing trust. Even today, 17 years on, when the opportunity arrives to first prove ourselves worthy, we welcome that approach. It builds a great bond for long-term trust on both sides. It usually sounds like this: “Why don’t we just do a small project first, like redesigning an email template, and see how we work together? If we still like each other after the project is complete, we can take on bigger challenges together.”

That is a near literal repeat of a past conversation to win a major client that is still with us 8+ years later. Proof that earning trust works.

In fact, this philosophy has worked so well, I recommend it to friends or peers seeking to open a business. (Not that I’m life coaching or anything! No. Never!) No matter what your business provides, a product or a service, this approach can really build earned trust. To use a baseball analogy, it’s not about hitting home runs, it’s about turning singles into runs to win the game. (Casey Stengel?)

For you life coaches I have lambasted metaphorically, many of you are probably pretty good at what you do. What you offer may be valuable to the right person in need. But, when you see me walking down the street, do us both a favor and ignore me. We will both experience even greater success and find happiness by choosing that path.


 About The Author

eric-hirschhorn-headshotEric J. Hirschhorn is a principal at bloomfield knoble. For 17 years he has helped lead the agency from start up to becoming a premier, full-service agency whose clients include some of the most influential companies in America. Eric lives to spend time with his family, to work and to travel the world in search of unique fishing adventures.

Connect With Eric Hirschhorn
twitter
linkedin_25x25youtube_25X25

# # #

Who is bloomfield knoble?

bloomfield knoble is a full-service, premier strategic marketing and advertising agency based in Dallas, Texas. Our clients include top 50 Fortune companies and unique businesses that seek a strategic partner to empower their offerings and growth. Whether developing an integrated advertising campaign, a direct marketing tactical approach, brand framework and positioning exercise, or daily creative, technical and consulting support, bloomfield knoble provides a one-to-one approach. Call Eric Hirschhorn to learn more at 214-254-3805, or eric@bloomweb.com.

 

08 Apr 2014
bloomfield knoble is not a life coach.

I Just Can't Trust A Life Coach

I’m not into self-help stuff. Seems like the older I get, the more I get told by complete strangers that I need to follow their advice in my daily life to achieve “happiness.” Apparently I can’t possibly be happy, they say, with all the pressures of being a business owner, ongoing client demands, family responsibilities, etc. They want me to believe that I just can’t manage it without their “guiding principles.” Of course, these “guiding principles” come in every form you can imagine: books/DVDs, networking groups that run $1200/month, online life coaching videos and courses, or even some jerk sitting at a bar that wants to save me from “Me.”

Two words to those folks: “Put an egg in your shoe and beat it.”

bloomfield knoble is not a life coach.
My favorite form of life coaching. (Click image to order, if you like it.)

That said, I am not against self improvement. In fact, I live by the saying “I don’t know,” which makes me always thirst for knowledge and understanding, especially of myself. I just don’t believe a life coach or self help “expert” has anything to teach me. At least not until I get to understand them, know them, agree with them and watch in real time that they stay true to their principles while being assaulted by the same things I face daily. I like to term this, “earned trust.” You know, the same feeling you get from sitting with someone in a foxhole.

Not many life coaches are willing to put in the time or effort to get to that “earned trust“ part. They just want you to buy their books, booklets, DVDs, join their network and hear other sob stories by logging in to their website. What really cracks me up is that so many give away the punch line before the joke even starts.

I remember one guy trying to get me to read this book called, “Hope Is Not A Strategy.” I totally agreed with that title. Makes so much sense, it’s obvious. So why would I buy that book? The title said it all. I don’t need to read anecdotes to prove an already Captain Obvious-level point. This recent article on LinkedIn is a prime example. Under the guise of self improvement, this guy is marketing a book to help me be “very successful,” not just “successful?” Reminds me of some story about an emperor and a couple of failed Project Runway contestants.

(Are you getting a good insight in to the depth of my anti-false prophet mindset?)

So, how does this tie into advertising? You haven’t made the correlation yet? . . . Ah, there you go. Now you get it. Just had to hit you in the head a couple of times.

If you still don’t get it, you might need a “coach” of some kind. The simple fact is, so many agencies read from a book they wrote years before and want you to buy. Even if you have already read it! The truth is, in many cases, it’s the same “book” with a new, snappier title. Buyer beware if your advertising or marketing agency already has the answers before they understand your problem, much less have earned your trust through real-life engagement.

In growing this agency, we built it by establishing trust. Even today, 17 years on, when the opportunity arrives to first prove ourselves worthy, we welcome that approach. It builds a great bond for long-term trust on both sides. It usually sounds like this: “Why don’t we just do a small project first, like redesigning an email template, and see how we work together? If we still like each other after the project is complete, we can take on bigger challenges together.”

That is a near literal repeat of a past conversation to win a major client that is still with us 8+ years later. Proof that earning trust works.

In fact, this philosophy has worked so well, I recommend it to friends or peers seeking to open a business. (Not that I’m life coaching or anything! No. Never!) No matter what your business provides, a product or a service, this approach can really build earned trust. To use a baseball analogy, it’s not about hitting home runs, it’s about turning singles into runs to win the game. (Casey Stengel?)

For you life coaches I have lambasted metaphorically, many of you are probably pretty good at what you do. What you offer may be valuable to the right person in need. But, when you see me walking down the street, do us both a favor and ignore me. We will both experience even greater success and find happiness by choosing that path.


 About The Author

eric-hirschhorn-headshotEric J. Hirschhorn is a principal at bloomfield knoble. For 17 years he has helped lead the agency from start up to becoming a premier, full-service agency whose clients include some of the most influential companies in America. Eric lives to spend time with his family, to work and to travel the world in search of unique fishing adventures.

Connect With Eric Hirschhorn
twitter
linkedin_25x25youtube_25X25

# # #

Who is bloomfield knoble?

bloomfield knoble is a full-service, premier strategic marketing and advertising agency based in Dallas, Texas. Our clients include top 50 Fortune companies and unique businesses that seek a strategic partner to empower their offerings and growth. Whether developing an integrated advertising campaign, a direct marketing tactical approach, brand framework and positioning exercise, or daily creative, technical and consulting support, bloomfield knoble provides a one-to-one approach. Call Eric Hirschhorn to learn more at 214-254-3805, or eric@bloomweb.com.

 

25 Feb 2014
Social Hour

Social Media Cocktail Hour

Clients and coworkers often ask me if they should use social media to build their business. The answer is pretty simple. The Internet is throwing a cocktail party and everyone’s invited. If you’re not there, the other attendees are going to notice. Why wouldn’t you go?

Most importantly, everyone you want to talk to is probably already there. Your competitor is there wearing his best tux, and he’s already talking to your potential customers, so put on your nicest duds and head on over.

Social Hour
These handsome couples are enjoying a nice evening of cocktails sometime in the 1950s. In 60 years, if they apply the same standards of social behavior to their Twitter, Facebook and LinkedIn interactions, they’ll enjoy a new level of social media success.

Seriously – social media really is like a cocktail party. Follow the same rules and you’ll find social media success. At bloomfield knoble, we guide clients in the proper etiquette and strategies to use social media to grow their business.

Dress nice

You wouldn’t show up at a cocktail party in sweat pants and a ratty T-shirt. Likewise, make sure you’ve spent some time grooming your profile before you waltz into the social media soiree.

Dress up your profile with a smiling head shot (or company logo/product if you’re posting from a company page), a detailed, well-written summary that tells users who you are and what to expect from you, and – depending on the social platform – a creative, informative cover image.

These five optimization tips from Search Engine Watch can help you make the most of your social media profiles.

Be friendly

When you walk into a cocktail party, you look for people you know or who at least have similar interests as you. This is even easier on social media. Use the search features and reach out to like-minded users. Friend/follow them, or start a conversation. Be friendly and sincere. They’re more likely to respond and find out more about you and your company. It works at cocktail parties, and it works on social media.

Don’t dominate the conversation

No one likes a chatterbox. If you don’t let anyone else get a word in edge-wise in person, they’re going to look for someone else to talk to. Online, if someone logs on and your updates are dominating their newsfeed, they’re going to click unfollow faster than Facebook buys up potential competitors.

Each platform, like each different cocktail party venue, has a different culture, as explained in this post from Social Media Today, so vary your posting frequency accordingly.

Don’t only talk about yourself

On a related note, if all you do over drinks is talk about yourself, how great you and your company are, or all you do is show baby pictures, the other attendees will find a new conversation fast. There’s not much of a metaphor here because it applies exactly the same on social media:

Don’t talk only about yourself, your company or your kids. Talk about them, but also show you’re well-rounded and have interests. If all I ever did was talk about bloomfield knoble, my followers would get pretty tired of me pretty fast. To vary it up, from a professional standpoint, it helps to share and talk about articles or news in your industry.

Provide interesting insight

When you’re talking about industry news, no one at a cocktail party wants to listen to you simply recite what you saw on the news or to have you hand them a newspaper clipping (that would just be weird). If you’re sharing an article or news piece, always provide your own insight – why you found it interesting, and why your friends and followers should be interested.

Don’t try to sell to everyone you meet

Nothing’s worse than going to a party and having an obnoxious sales guy corner you to talk about his products and why you should buy from him. You just want to get away. Nothing’s worse on social media too.

Don’t think that because you’re posting from a company page that people expect you to sell to them. They don’t. Even on LinkedIn, it might seem as if you’re at a virtual business conference, but even at a business conference, if someone walks up to you and immediately starts trying to sell something to you, it’s a big turnoff.

Just like in a real-life social setting, it’s OK to ask for someone’s business, but build a relationship first. For every 10 posts, it’s OK if one post is a straight-ahead sales post promoting your business. The other posts should be industry news, professional insight or (on an individual page) appropriate personal posts.

This post from Social Media Examiner goes into more detail about converting leads into sales using social media.

If someone talks to you, talk back

What do you do at a cocktail party when someone walks up to you and compliments your tie? If you just stare back blankly, they might think that tie is cutting off circulation to your brain.

Always respond to posts – questions, comments, updates, mentions and friend/follower/link requests. It’s just the nice, social thing to do. It helps to have some stock responses ready (but vary up your wording), especially for friend and link requests. Use these to tell users a little about yourself and your business. Otherwise, it’s not just rude, but a wasted opportunity.

Be mindful of your goals

When you walk into the room at a social function, whether you know it consciously or not, you have a goal. It might be purely social (finding a date) or business (making a sale). Everything you do in that room should support that goal. But you’ve got to be smart and socially adept about it.

The point is, on social media, first and foremost, you should be social. But from the get-go, you definitely need to know what your business goals are.

What are the insights you want to share? What news are you going to comment on? Who are the friends and followers you want to foster relationships with?

The answer to all of these questions should build toward your ultimate business goals – increasing sales, driving traffic to your website and building and maintaining relationships.

You should never expect money to exchange hands at a cocktail party. Similarly, you’re not going to literally make a sale on social media. But attending the party, building relationships and providing a friendly, honest face and voice for your brand will go a long way toward influencing your customers’ decisions to do business with you.

At bloomfield knoble, we help clients of all sizes navigate all types of social media situations. From developing strategies and best practices and providing custom tools for their accounts, to managing the day-to-day operations of Forbes 100 companies’ social media, we’ve chaperoned plenty of social media cocktail parties.

 


 About The Author

jeff-carrington-headshot

Thanks to the shortening of attention spans and his inability to finish a novel (phenomena that are unrelated, he assures us), Jeff Carrington has found the perfect job for himself as director of communications and social media at bloomfield knoble. When he’s not developing social strategies for clients in 140 characters or less, he’s tweeting about dive bars and dog parks, both of which he frequents with his Spitz-Terrier mix buddy, Ben, and other random humans.
Connect With Jeff Carrington
twitter
facebooklinkedin_25x25youtube_25X25

# # #

Who is bloomfield knoble?

bloomfield knoble is a full-service, premier strategic marketing and advertising agency based in Dallas, Texas. Our clients include top 50 Fortune companies and unique businesses that seek a strategic partner to empower their offerings and growth. Whether developing an integrated advertising campaign, a direct marketing tactical approach, brand framework and positioning exercise, or daily creative, technical and consulting support, bloomfield knoble provides a one-to-one approach. Call Eric Hirschhorn to learn more at 214-254-3805, or eric@bloomweb.com.

 

 

10 Jan 2012

Google+’s Much Needed Shot in the Arm

bloomfield knoble has been watching Google+ with a skeptical eye since its launch last summer. As we stated at the time, where do people have room in their lives for another social network? We still stand behind that statement. It’s not like Facebook is doing anything wrong. They’re not driving away the masses, making them clamor for another outlet on which to post their Farmville needs. In fact, Facebook just launched their most popular overhaul yet, the Timeline. So gaining a foothold has been hard for Google+.

(more…)

10 Jan 2012

Google+'s Much Needed Shot in the Arm

bloomfield knoble has been watching Google+ with a skeptical eye since its launch last summer. As we stated at the time, where do people have room in their lives for another social network? We still stand behind that statement. It’s not like Facebook is doing anything wrong. They’re not driving away the masses, making them clamor for another outlet on which to post their Farmville needs. In fact, Facebook just launched their most popular overhaul yet, the Timeline. So gaining a foothold has been hard for Google+.

(more…)