Tag: twitter

27 May 2016
brd-moody-graphic

Twitter Character Count: Much A-Twitter About Nothing?

Wiser words were never said.
Wiser words were never said.

Make no mistake, Twitter is my favorite social network. Facebook feels like a guilty pleasure (why am I stalking friends while they’re on vacation?). LinkedIn is, frankly, a snooze. And I’m not enough of a shutterbug to get a lot of use out of Instagram or Snapchat. Twitter is just more … useful.

I get news, traffic, jokes, updates from organizations I’m involved with and little glimpses into (but not full-on photo essays on) the lives of friends. I find it’s the first place I go for breaking news nationally or locally. I’m just more likely to find what’s really going on, in real time, on Twitter than from a news outlet. When a temblor hits Irving, the first place I look to is my “Irving Earthquake” search term newsfeed to see if it was really a quake and verify the magnitude.

So you’d think I’d be more excited about the changes coming to the character limit than I am.

To catch you up – in a recent blog, Twitter announced the following:

“In the coming months we’ll make changes to simplify Tweets including what counts toward your 140 characters, so for instance, @names in replies and media attachments (like photos, GIFs, videos, and polls) will no longer “use up” valuable characters. Here’s what will change:

  • Replies: When replying to a Tweet, @names will no longer count toward the 140-character count. This will make having conversations on Twitter easier and more straightforward, no more penny-pinching your words to ensure they reach the whole group.
  • Media attachments: When you add attachments like photos, GIFs, videos, polls, or Quote Tweets, that media will no longer count as characters within your Tweet. More room for words!
  • Retweet and Quote Tweet yourself: We’ll be enabling the Retweet button on your own Tweets, so you can easily Retweet or Quote Tweet yourself when you want to share a new reflection or feel like a really good one went unnoticed.
  • Goodbye, .@: These changes will help simplify the rules around Tweets that start with a username. New Tweets that begin with a username will reach all your followers. (That means you’ll no longer have to use the “.@” convention, which people currently use to broadcast Tweets broadly.) If you want a reply to be seen by all your followers, you will be able to Retweet it to signal that you intend for it to be viewed more broadly.”

The big news here is the fact that attachments like images, videos, GIFs, polls and quote tweets no longer count as 24 characters. This is all well and good, and I’m happy to have the additional real estate to compose my thoughts. It seems more straightforward than trying to do math when planning to insert an image or video (ask anyone – nothing causes a dark cloud to creep over my face more than math).

But it’s not a game changer. I think individuals trying to compose a clever thought or update will get the most use out of the extra characters. But for companies who have been building their audience and engagement and adhering to best practices, this should have little impact.

Basically it boils down to brevity. The goal has always been to keep Tweets as short as possible. According to Twitter’s own research (via Buddy Media) Tweets shorter than 100 characters get a 17% higher engagement rate, so why would you want to go longer? Just because you have the extra space isn’t a reason to make your Tweets longer.

This change will only be a boon to the longwinded individual user who can now use the full 140 characters and still share the cat GIF they found on Reddit.

As they’ve done in the past with changes to the platform, Twitter may release a corresponding paid promotional feature that takes advantage of the new character count. That will certainly be something that bloomfield knoble will be watching out for, to consider for brands doing paid advertising. For now though, don’t look for brands to start telling you to buy their product or service using 24 additional characters.

 


 About The Author

jeff-carrington-headshot

Thanks to the shortening of attention spans and his inability to finish a novel (phenomena that are unrelated, he assures us), Jeff Carrington has found the perfect job for himself as director of communications and social media at bloomfield knoble. When he’s not developing social strategies for clients in 140 characters or less, he’s tweeting about dive bars and dog parks, both of which he frequents with his Spitz-Terrier mix buddy, Ben, and other random humans.
Connect With Jeff Carrington
twitter
facebooklinkedin_25x25youtube_25X25

# # #

Who is bloomfield knoble?

bloomfield knoble is a full-service, premier strategic marketing and advertising agency based in Dallas, Texas. Our clients include top 50 Fortune companies and unique businesses that seek a strategic partner to empower their offerings and growth. Whether developing an integrated advertising campaign, a direct marketing tactical approach, brand framework and positioning exercise, or daily creative, technical and consulting support, bloomfield knoble provides a one-to-one approach. Call Eric Hirschhorn to learn more at 214-254-3805, or eric@bloomweb.com.

05 Sep 2014
Twitter_logo_blue

Three Things You Didn’t Know You Could Do On Twitter

Twitter is what you make of it. If you’ve ever heard anyone say that they think Twitter is useless, it means they haven’t spent much time on it, or worse, they’ve followed people or organizations who aren’t tweeting anything of any interest to them and haven’t reached out to build their own follower baseTwitter_logo_blue.

Besides turning off mobile alerts for Twitter, the first thing novice users should learn to do is curate their following list. Cull the disappointments, and check out recommended accounts for new information (and think about what you’re interested in or what you’re trying to achieve business-wise in the real world, and follow those people or companies).

But if you’re past that point and working your way to becoming a true Twitter power user and marketer, here are a few things you might not have known you can do on Twitter to get the most out of it personally and professionally.

Filter Your Search

You can filter your search so that instead of everything on Twitter that relates to your search terms, you only see a list of Twitter accounts that feature your search terms, tweets with photos or video or news. This is useful when searching a newsfeed for a topic like “Star Wars.” If you only want to see the latest images or videos from the newest Star Wars projects, you could filter for photos or videos. But if you only wanted hard news , you can filter for news (although, let’s be honest, reading news about Star Wars is like reading news about Apple – it’s mostly rumors and hearsay until the actual release).

If you need more detailed search filtering, there’s Twitter’s powerful Advanced Search feature. You can include or exclude keywords, filter for dates, specific users and even sentiment.

Now, don’t you feel silly every time you cursed the useless results you got when you just typed in a keyword and got back a bunch of nonsense tweets from people whose expertise was questionable or useless? These search tools will definitely help you find what you’re looking for on the platform.

Subscribe to Other Users’ Public Lists

Want to raise your visibility to specific targeted groups? Start subscribing to the lists of thought leaders in the areas important to you or your company.

To join someone else’s public list, go to their profile and click “lists” under “more.” Choose what list of theirs you’d like to subscribe to, and click “Subscribe.” Joining lists does two awesome things:

1) Gives you theme-specific feed information

2) Gets you exposure, especially if you’re wanting more visibility in a specific industry

You don’t even have to be following that user to subscribe to their lists.

Give Other Users Administrative Rights

If you’re planning on promoting your tweets and you’re managing the Twitter account for your company, it might make sense to provide employees access to your Twitter account.

This is a pretty new feature, and addresses one of users’ main requests for business accounts. Rather than having to log into different accounts to manage ad features, now Twitter has come one step closer to Facebook’s Pages model, which allows seamless switching from account to account.

To assign other users access to your ad account, navigate to ads.twitter.com while logged in as the master account, then in the drop-down under the account name at the top, select “Edit Access to Account.” This gives you the option to assign roles:

Account Administrator – full access, including the ability to add/remove users

Ad Manager – full access to modify ad campaigns and view data

Analyst – access to view analytics, but no access to campaigns

These levels of administrative rights only apply to ad campaigns, and do not provide access to compose messages on behalf of the company, so it’s not quite the level of Facebook’s Pages integration, but it’s closer. Besides, with so many tools available to manage multiple accounts, including Twitter’s own TweetDeck, they’re pretty close to being there anyway.

Allowing access to ad campaigns lets the marketing people or the people with the purse-strings manage the campaigns and payments while the content people can focus on content. This is especially handy for agencies to be able to manage ad campaigns for a client who manages their own Twitter account. At bloomfield knoble, we do this for a variety of clients.

Larry Bird

And here’s one bonus bit of Twitter knowledge: The official name of Twitter’s bird is Larry. That’s right. The little blue logo is Larry Bird.

I hope these tips help you manage your Twitter account more effectively and efficiently. If you’ve got some tips of your own, please share in the comments.

About The Author

jeff-carrington-headshot

Thanks to the shortening of attention spans and his inability to finish a novel (phenomena that are unrelated, he assures us), Jeff Carrington has found the perfect job for himself as director of communications and social media at bloomfield knoble. When he’s not developing social strategies for clients in 140 characters or less, he’s tweeting about dive bars and dog parks, both of which he frequents with his Spitz-Terrier mix buddy, Ben, and other random humans.
Connect With Jeff Carrington
twitter
facebooklinkedin_25x25youtube_25X25

# # #

Who is bloomfield knoble?

bloomfield knoble is a full-service, premier strategic marketing and advertising agency based in Dallas, Texas. Our clients include top 50 Fortune companies and unique businesses that seek a strategic partner to empower their offerings and growth. Whether developing an integrated advertising campaign, a direct marketing tactical approach, brand framework and positioning exercise, or daily creative, technical and consulting support, bloomfield knoble provides a one-to-one approach. Call Eric Hirschhorn to learn more at 214-254-3805, or eric@bloomweb.com.

 

 

05 Sep 2014
Twitter_logo_blue

Three Things You Didn't Know You Could Do On Twitter

Twitter is what you make of it. If you’ve ever heard anyone say that they think Twitter is useless, it means they haven’t spent much time on it, or worse, they’ve followed people or organizations who aren’t tweeting anything of any interest to them and haven’t reached out to build their own follower baseTwitter_logo_blue.

Besides turning off mobile alerts for Twitter, the first thing novice users should learn to do is curate their following list. Cull the disappointments, and check out recommended accounts for new information (and think about what you’re interested in or what you’re trying to achieve business-wise in the real world, and follow those people or companies).

But if you’re past that point and working your way to becoming a true Twitter power user and marketer, here are a few things you might not have known you can do on Twitter to get the most out of it personally and professionally.

Filter Your Search

You can filter your search so that instead of everything on Twitter that relates to your search terms, you only see a list of Twitter accounts that feature your search terms, tweets with photos or video or news. This is useful when searching a newsfeed for a topic like “Star Wars.” If you only want to see the latest images or videos from the newest Star Wars projects, you could filter for photos or videos. But if you only wanted hard news , you can filter for news (although, let’s be honest, reading news about Star Wars is like reading news about Apple – it’s mostly rumors and hearsay until the actual release).

If you need more detailed search filtering, there’s Twitter’s powerful Advanced Search feature. You can include or exclude keywords, filter for dates, specific users and even sentiment.

Now, don’t you feel silly every time you cursed the useless results you got when you just typed in a keyword and got back a bunch of nonsense tweets from people whose expertise was questionable or useless? These search tools will definitely help you find what you’re looking for on the platform.

Subscribe to Other Users’ Public Lists

Want to raise your visibility to specific targeted groups? Start subscribing to the lists of thought leaders in the areas important to you or your company.

To join someone else’s public list, go to their profile and click “lists” under “more.” Choose what list of theirs you’d like to subscribe to, and click “Subscribe.” Joining lists does two awesome things:

1) Gives you theme-specific feed information

2) Gets you exposure, especially if you’re wanting more visibility in a specific industry

You don’t even have to be following that user to subscribe to their lists.

Give Other Users Administrative Rights

If you’re planning on promoting your tweets and you’re managing the Twitter account for your company, it might make sense to provide employees access to your Twitter account.

This is a pretty new feature, and addresses one of users’ main requests for business accounts. Rather than having to log into different accounts to manage ad features, now Twitter has come one step closer to Facebook’s Pages model, which allows seamless switching from account to account.

To assign other users access to your ad account, navigate to ads.twitter.com while logged in as the master account, then in the drop-down under the account name at the top, select “Edit Access to Account.” This gives you the option to assign roles:

Account Administrator – full access, including the ability to add/remove users

Ad Manager – full access to modify ad campaigns and view data

Analyst – access to view analytics, but no access to campaigns

These levels of administrative rights only apply to ad campaigns, and do not provide access to compose messages on behalf of the company, so it’s not quite the level of Facebook’s Pages integration, but it’s closer. Besides, with so many tools available to manage multiple accounts, including Twitter’s own TweetDeck, they’re pretty close to being there anyway.

Allowing access to ad campaigns lets the marketing people or the people with the purse-strings manage the campaigns and payments while the content people can focus on content. This is especially handy for agencies to be able to manage ad campaigns for a client who manages their own Twitter account. At bloomfield knoble, we do this for a variety of clients.

Larry Bird

And here’s one bonus bit of Twitter knowledge: The official name of Twitter’s bird is Larry. That’s right. The little blue logo is Larry Bird.

I hope these tips help you manage your Twitter account more effectively and efficiently. If you’ve got some tips of your own, please share in the comments.

About The Author

jeff-carrington-headshot

Thanks to the shortening of attention spans and his inability to finish a novel (phenomena that are unrelated, he assures us), Jeff Carrington has found the perfect job for himself as director of communications and social media at bloomfield knoble. When he’s not developing social strategies for clients in 140 characters or less, he’s tweeting about dive bars and dog parks, both of which he frequents with his Spitz-Terrier mix buddy, Ben, and other random humans.
Connect With Jeff Carrington
twitter
facebooklinkedin_25x25youtube_25X25

# # #

Who is bloomfield knoble?

bloomfield knoble is a full-service, premier strategic marketing and advertising agency based in Dallas, Texas. Our clients include top 50 Fortune companies and unique businesses that seek a strategic partner to empower their offerings and growth. Whether developing an integrated advertising campaign, a direct marketing tactical approach, brand framework and positioning exercise, or daily creative, technical and consulting support, bloomfield knoble provides a one-to-one approach. Call Eric Hirschhorn to learn more at 214-254-3805, or eric@bloomweb.com.

 

 

22 May 2014
photo

Are You Ready for Your New Twitter Profile?

bloomfield knoble helps companies make the best of changes like these.
Trying to figure out how to make the best use out of new features like Twitter’s wider header image?

On Facebook, each of your friends has most likely visited your profile page once – when trying to decide to Friend you or not. If it’s an ex, the frequency is greater – obviously in an attempt to see who you’re dating now to make sure you’ve moved on and are happy hoping to God that it’s a downgrade from themselves.

On Twitter, odds are nobody but you has ever visited your profile. But nonetheless, Twitter has updated its profile page – visually and functionally. Are you ready? You have until the mandatory switchover on May 28 to update the profile header image.

One of the things we focus on at bloomfield knoble, inc. is making sure our clients are always the prettiest girl at the dance. Keeping up with changes like this is part and parcel of that job.

Here’s what’s changed and some tips on making the most out of the new changes:

  • Larger profile photos. They’re now 400 pixels by 400 pixels, the same aspect ratio as before but with larger dimensions.
  • Customizable header image. This main image spans the browser, and users are encouraged to upload a 1500 pixel by 500 pixel image. Your current header image might fit, but the bigger scale might make it look a little fuzzy. Note that there are vast differences between how the images appear on mobile devices and desktops, so check all your devices before locking in on your image.
  • Best tweets. Your tweets with the most engagement will appear in a larger text size inside your stream.
  • Pinned tweet. You can now pin one of your favorite tweets to the top of your profile page. A very Facebook move.
  • Filtered views. When visiting someone else’s profile, you can choose how to view their tweets: tweets only, tweets plus replies, or tweets with photos or videos.
  • There’s also now a Pinterest-style grid view of your followers, who you’re following, and your visual content.

This is all a move to make what you see when you log into Twitter more visually appealing. Personally, I find the larger text for more popular tweets handy, after at first being confused by it. The new aspect ratio of the profile header seems prohibitive, but with a little effort, having a picture that works in that space is fairly stunning.

To make the most of these changes, get more visual. It’s long been known that posts with images get more Retweets, and that trend is likely to continue with this more visual redesign. Users have easier access to your visual content (if they visit your profile), so keep on being visual – photos, infographics, charts, whatever helps convey your point and stands out.

Be aware that there’s also easier access for visitors to view your Favorites. How have you been using that feature? Bookmark? The equivalent of a Facebook “Like”? A way to communicate to your followers that this is worthy of attention but not worthy of a Retweet? It seems like everyone uses it differently. Now it’s easier for others to see what you’ve favorited, so be sure you’re making the best use out of the feature.

But mainly, it’s the header image. The much wider aspect ratio completely changes how your header image is presented. As you play around with it, you’ll discover that many images that look like they’d work great (and particularly those that worked before) absolutely do not. But through trial and error you’ll find the right one.

One more fairly minor, unannounced change, is that he background image that used to appear behind your newsfeed is gone. It’s still visible in areas of your profile only accessible to you, but third party users who visit your profile no longer see that image. It will probably be phased out altogether in a future update.

If you manage a page for a business, keeping up with these changes is critical. If you’re just a personal Tweeter, hopefully this information will help you engage more friends … and finally get a RT from that celebrity you’ve been @ mentioning all these years.

At bk, we’ve helped companies ranging from mom and pop shops to Fortune 10 organizations build social presences that have shaped their business and public perception. Part of that is staying on top of trends, updates and changes in the industry.


 About The Author

jeff-carrington-headshot

Thanks to the shortening of attention spans and his inability to finish a novel (phenomena that are unrelated, he assures us), Jeff Carrington has found the perfect job for himself as director of communications and social media at bloomfield knoble. When he’s not developing social strategies for clients in 140 characters or less, he’s tweeting about dive bars and dog parks, both of which he frequents with his Spitz-Terrier mix buddy, Ben, and other random humans.
Connect With Jeff Carrington
twitter
facebooklinkedin_25x25youtube_25X25

# # #

Who is bloomfield knoble?

bloomfield knoble is a full-service, premier strategic marketing and advertising agency based in Dallas, Texas. Our clients include top 50 Fortune companies and unique businesses that seek a strategic partner to empower their offerings and growth. Whether developing an integrated advertising campaign, a direct marketing tactical approach, brand framework and positioning exercise, or daily creative, technical and consulting support, bloomfield knoble provides a one-to-one approach. Call Eric Hirschhorn to learn more at 214-254-3805, or eric@bloomweb.com.

 

29 Apr 2014
Google+-blocked-01

Is the Writing on the Facebook Wall (er, Newsfeed) for Google+?

When Google+ first launched, my feelings about it were more or less the same feelings I have about another Star Wars movie. I feel like I should get behind it and try to support it because it seems like a good production team, and I do love the others that came before it. However, I couldn’t help but ask, “Is it really necessary?”

Google_StarWars_Droids
These Stormtroopers – and you – may soon not be able to log in to their Google+ accounts.

With Google+ reportedly raising the white flag and disseminating its team into other parts of the company, Google has admitted what most of the world knew all along: there’s just not room for another major social network in people’s lives.

Many of us were skeptical of the odds of success for Google+ from the get-go. Simply put, it was just too similar to Facebook. Honestly, everyone had invested so much time and energy to build Facebook friends, photo galleries, groups and more, why would anyone jump ship? Or why would anyone take the time to manage two major social networks?

Besides, in the meantime, another dynamic emerged. It gets a little old seeing photo after photo of other people’s vacations, food and babies. Interacting and posting on your Facebook account has become something of a chore for many users. Hence, the rise of Twitter, Snapchat, Instagram and other more immediate, hit-and-run style social networks.

Using Facebook – and Google+ – requires users to invest time that the other social platforms do not. To Facebook’s credit, users spend much more time on Facebook than any other site. The flip side of this for many is a certain level of exhaustion.

This exhaustion means that users rolled their eyes at the idea of logging in to another social site. Google tried to alleviate this hurdle by integrating Google+ with every single part of their ecosystem – YouTube, search, Gmail – so you couldn’t avoid it.

But people did avoid it. In fact, this integration often resulted in users needing to create new logins for platforms like YouTube – often inadvertently winding up with multiple accounts and, in some cases, no idea how to access the channel they had curated for years. Maybe I’m speaking from personal experience. Maybe I’m not. Either way, it wasn’t as seamless of a process as Google was hoping it would become.

Some companies jumped on it immediately and whole-heartedly. Indeed, somewhere out there, there’s a bloomfield knoble Google+ page, as well as one for all of our clients. It was a land-grab. But we adopted a wait-and-see approach on behalf of our clients because our assessment was that the platform needed to reach a critical user mass before it would be of any use to anybody or pose any semblance of a threat to Facebook.

I realize that created a chicken-and-egg scenario, but why waste our time and our clients’ time just for the sake of early adopter bragging rights?

Eventually, with Google favoring Google+ mentions in its search, that became the only reason to set up a page. That said, many felt like that was a form of bullying by a company increasingly becoming more involved in every aspect of our lives.

The point is, social media moves and changes fast. Even the established players like Twitter, Facebook and LinkedIn change interfaces, algorithms and design often enough that it can be hard for the every day user to keep up. (Did you know that within the last week both Facebook and Twitter made major updates to business management and design, respectively?)

Assessing these changes and the need to jump on board, and when – especially something huge like an entirely new platform – is key to making the most use of your resources. As Google possibly prepares to put Google+ out to pasture, our clients can look back and know we made the right recommendation to them. They asked and we responded to save some money and wait for the necessity. It paid off, literally.

Now let’s keep our fingers crossed about that Star Wars movie.

 


 About The Author

jeff-carrington-headshot

Thanks to the shortening of attention spans and his inability to finish a novel (phenomena that are unrelated, he assures us), Jeff Carrington has found the perfect job for himself as director of communications and social media at bloomfield knoble. When he’s not developing social strategies for clients in 140 characters or less, he’s tweeting about dive bars and dog parks, both of which he frequents with his Spitz-Terrier mix buddy, Ben, and other random humans.
Connect With Jeff Carrington
twitter
facebooklinkedin_25x25youtube_25X25

# # #

Who is bloomfield knoble?

bloomfield knoble is a full-service, premier strategic marketing and advertising agency based in Dallas, Texas. Our clients include top 50 Fortune companies and unique businesses that seek a strategic partner to empower their offerings and growth. Whether developing an integrated advertising campaign, a direct marketing tactical approach, brand framework and positioning exercise, or daily creative, technical and consulting support, bloomfield knoble provides a one-to-one approach. Call Eric Hirschhorn to learn more at 214-254-3805, or eric@bloomweb.com.

 

25 Feb 2014
Social Hour

Social Media Cocktail Hour

Clients and coworkers often ask me if they should use social media to build their business. The answer is pretty simple. The Internet is throwing a cocktail party and everyone’s invited. If you’re not there, the other attendees are going to notice. Why wouldn’t you go?

Most importantly, everyone you want to talk to is probably already there. Your competitor is there wearing his best tux, and he’s already talking to your potential customers, so put on your nicest duds and head on over.

Social Hour
These handsome couples are enjoying a nice evening of cocktails sometime in the 1950s. In 60 years, if they apply the same standards of social behavior to their Twitter, Facebook and LinkedIn interactions, they’ll enjoy a new level of social media success.

Seriously – social media really is like a cocktail party. Follow the same rules and you’ll find social media success. At bloomfield knoble, we guide clients in the proper etiquette and strategies to use social media to grow their business.

Dress nice

You wouldn’t show up at a cocktail party in sweat pants and a ratty T-shirt. Likewise, make sure you’ve spent some time grooming your profile before you waltz into the social media soiree.

Dress up your profile with a smiling head shot (or company logo/product if you’re posting from a company page), a detailed, well-written summary that tells users who you are and what to expect from you, and – depending on the social platform – a creative, informative cover image.

These five optimization tips from Search Engine Watch can help you make the most of your social media profiles.

Be friendly

When you walk into a cocktail party, you look for people you know or who at least have similar interests as you. This is even easier on social media. Use the search features and reach out to like-minded users. Friend/follow them, or start a conversation. Be friendly and sincere. They’re more likely to respond and find out more about you and your company. It works at cocktail parties, and it works on social media.

Don’t dominate the conversation

No one likes a chatterbox. If you don’t let anyone else get a word in edge-wise in person, they’re going to look for someone else to talk to. Online, if someone logs on and your updates are dominating their newsfeed, they’re going to click unfollow faster than Facebook buys up potential competitors.

Each platform, like each different cocktail party venue, has a different culture, as explained in this post from Social Media Today, so vary your posting frequency accordingly.

Don’t only talk about yourself

On a related note, if all you do over drinks is talk about yourself, how great you and your company are, or all you do is show baby pictures, the other attendees will find a new conversation fast. There’s not much of a metaphor here because it applies exactly the same on social media:

Don’t talk only about yourself, your company or your kids. Talk about them, but also show you’re well-rounded and have interests. If all I ever did was talk about bloomfield knoble, my followers would get pretty tired of me pretty fast. To vary it up, from a professional standpoint, it helps to share and talk about articles or news in your industry.

Provide interesting insight

When you’re talking about industry news, no one at a cocktail party wants to listen to you simply recite what you saw on the news or to have you hand them a newspaper clipping (that would just be weird). If you’re sharing an article or news piece, always provide your own insight – why you found it interesting, and why your friends and followers should be interested.

Don’t try to sell to everyone you meet

Nothing’s worse than going to a party and having an obnoxious sales guy corner you to talk about his products and why you should buy from him. You just want to get away. Nothing’s worse on social media too.

Don’t think that because you’re posting from a company page that people expect you to sell to them. They don’t. Even on LinkedIn, it might seem as if you’re at a virtual business conference, but even at a business conference, if someone walks up to you and immediately starts trying to sell something to you, it’s a big turnoff.

Just like in a real-life social setting, it’s OK to ask for someone’s business, but build a relationship first. For every 10 posts, it’s OK if one post is a straight-ahead sales post promoting your business. The other posts should be industry news, professional insight or (on an individual page) appropriate personal posts.

This post from Social Media Examiner goes into more detail about converting leads into sales using social media.

If someone talks to you, talk back

What do you do at a cocktail party when someone walks up to you and compliments your tie? If you just stare back blankly, they might think that tie is cutting off circulation to your brain.

Always respond to posts – questions, comments, updates, mentions and friend/follower/link requests. It’s just the nice, social thing to do. It helps to have some stock responses ready (but vary up your wording), especially for friend and link requests. Use these to tell users a little about yourself and your business. Otherwise, it’s not just rude, but a wasted opportunity.

Be mindful of your goals

When you walk into the room at a social function, whether you know it consciously or not, you have a goal. It might be purely social (finding a date) or business (making a sale). Everything you do in that room should support that goal. But you’ve got to be smart and socially adept about it.

The point is, on social media, first and foremost, you should be social. But from the get-go, you definitely need to know what your business goals are.

What are the insights you want to share? What news are you going to comment on? Who are the friends and followers you want to foster relationships with?

The answer to all of these questions should build toward your ultimate business goals – increasing sales, driving traffic to your website and building and maintaining relationships.

You should never expect money to exchange hands at a cocktail party. Similarly, you’re not going to literally make a sale on social media. But attending the party, building relationships and providing a friendly, honest face and voice for your brand will go a long way toward influencing your customers’ decisions to do business with you.

At bloomfield knoble, we help clients of all sizes navigate all types of social media situations. From developing strategies and best practices and providing custom tools for their accounts, to managing the day-to-day operations of Forbes 100 companies’ social media, we’ve chaperoned plenty of social media cocktail parties.

 


 About The Author

jeff-carrington-headshot

Thanks to the shortening of attention spans and his inability to finish a novel (phenomena that are unrelated, he assures us), Jeff Carrington has found the perfect job for himself as director of communications and social media at bloomfield knoble. When he’s not developing social strategies for clients in 140 characters or less, he’s tweeting about dive bars and dog parks, both of which he frequents with his Spitz-Terrier mix buddy, Ben, and other random humans.
Connect With Jeff Carrington
twitter
facebooklinkedin_25x25youtube_25X25

# # #

Who is bloomfield knoble?

bloomfield knoble is a full-service, premier strategic marketing and advertising agency based in Dallas, Texas. Our clients include top 50 Fortune companies and unique businesses that seek a strategic partner to empower their offerings and growth. Whether developing an integrated advertising campaign, a direct marketing tactical approach, brand framework and positioning exercise, or daily creative, technical and consulting support, bloomfield knoble provides a one-to-one approach. Call Eric Hirschhorn to learn more at 214-254-3805, or eric@bloomweb.com.

 

 

10 Jan 2012

Google+'s Much Needed Shot in the Arm

bloomfield knoble has been watching Google+ with a skeptical eye since its launch last summer. As we stated at the time, where do people have room in their lives for another social network? We still stand behind that statement. It’s not like Facebook is doing anything wrong. They’re not driving away the masses, making them clamor for another outlet on which to post their Farmville needs. In fact, Facebook just launched their most popular overhaul yet, the Timeline. So gaining a foothold has been hard for Google+.

(more…)

10 Jan 2012

Google+’s Much Needed Shot in the Arm

bloomfield knoble has been watching Google+ with a skeptical eye since its launch last summer. As we stated at the time, where do people have room in their lives for another social network? We still stand behind that statement. It’s not like Facebook is doing anything wrong. They’re not driving away the masses, making them clamor for another outlet on which to post their Farmville needs. In fact, Facebook just launched their most popular overhaul yet, the Timeline. So gaining a foothold has been hard for Google+.

(more…)