In 1997 I started talking with a few like-minded people about starting a business and no longer working for someone else. We were like-minded in the belief that we could do a better job than the people we worked for in terms of managing the business and client relations, as well as producing high-quality work. …
Diversifying a business takes as much time as launching one Read More »
Part of the elevator pitch for bloomfield knoble is, “To enterprises seeking to grow their business model, bloomfield knoble is the strategic marketing and advertising firm that provides precise planning to surpass business growth targets.” In other words, we pride ourselves on showing return on investment (ROI) for the work we do. However, it can …
Last time I wrote about why consumers want brands and how bloomfield knoble can transfer that understanding into bottom-line impact, but that’s only one part of the overall branding process. This time I want to focus more on brand equity. Before we define brand equity, we need to define brand. A brand is a set …
