Look Out Below!

Choosing a typeface for any project can sometimes prove to be a cumbersome task. Not only do you have to identify the type of typeface (e.g. serif, sans serif, script, display, slab serif—the list goes on and on), but you also have to make sure you don’t pick a dud! A poorly chosen typeface can really sandbag your creative efforts. It’s almost as important to know the bad typefaces as it is to know which ones are great. Truthfully, the design world is almost over-saturated with thousands of different typeface choices, but luckily, a vast majority of designers actually agree on the worst typefaces to use. Below is a short list of what we think are the ones you should avoid.


 About The Author


Andy Edwards is an Associate Art Director with bloomfield knoble. His interests include shredding on the guitar, pumping iron and, of course, beer. At bk, he is the wearer of many “hats” (figuratively, not literally, of course), in which he especially contributes his creative eye to design and video production. The Force is strong with him.
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Who is bloomfield knoble?

bloomfield knoble is a full-service, premier strategic marketing and advertising agency based in Dallas, Texas. Our clients include top 50 Fortune companies and unique businesses that seek a strategic partner to empower their offerings and growth. Whether developing an integrated advertising campaign, a direct marketing tactical approach, brand framework and positioning exercise, or daily creative, technical and consulting support, bloomfield knoble provides a one-to-one approach. Call Eric Hirschhorn to learn more at 214-254-3805, or eric@bloomweb.com.

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