They’re (almost) heeeeeerrrreeeeee . . . .
Google TV that is – not spirits trying to pull you into a different dimension in order to lead them into the light . . . oh, never mind. Either you got the Poltergeist reference in the title or you didn’t. The real point of the title is that Google TV has started the engine on the PR machine that will drive Google TV into our hearts, minds and living rooms.
If you haven’t seen it yet, Google TV is a platform that combines current TV programming and the open web into a seamless entertainment experience. Google has launched a new Website to introduce Google TV (I really like the logo).
Ambarish Kenghe (AK), Developer Product Manager, Google TV, has also posted an update on the official Google Blog:
“One of our goals with Google TV is to finally open up the living room and enable new innovation from content creators, programmers, developers and advertisers. By bringing Google Chrome and access to the entire Internet, you can easily navigate to thousands of websites to watch your favorite web videos, play Flash games, view photos, read movie reviews or chat with friends—all on the big screen.
Since our announcement, we’ve been overwhelmed by interest from partners on how they can use the Google TV platform to personalize, monetize and distribute their content in new ways. Most of these partner sites already work with Google TV, but many are choosing to further enhance their premium web content for viewing on the television. We’ve partnered with some of the leading premium content providers to bring thousands of movie and TV titles, on-demand, directly to your television.”
Google has announced that they have partnered with several content providers (Networks) as well as Amazon and Netflix to stream movies and TV shows. They have also announced that they’ve been working with technology and media companies to optimize their content for Google TV, including news sites like The New York Times and USA Today; music sites like Pandora and information networks like Twitter.
What really is going to be interesting is to see how (if) Google TV affects the delivery of advertising to viewers. Agencies are just now catching up to the monkey wrench created by DVR technology, so imagine what will happen with multi-view, real-time social network involvement, etc. IMHO, this is really something to embrace. How many agencies are trying to mix different avenues of media? Agencies use TV to drive people to the Web and use the Web to drive people to social networks and then back to TV. A lot of these marketing efforts fall short because they still require different paths of action. Being over the age of 17, I cannot (or do not) watch TV while texting and updated my twitter account while posting my reaction on You Tube. It’s not because I am technologically overwhelmed; it’s because I am lazy.
However, put everything together and I might. Imagine watching a TV show – ad comes on – syncs with my browser to open more information on my TV at the same time and rewards me with a virtual coupon to my smart phone. Why not? There are certain things that interest me on TV – I just rarely remember to look them up later. The point is that integrated technology is an important part to delivering campaigns. As an agency that specializes in interactive development, we’re going to embrace what Google TV may (will) become. Let’s face it – the iPhone changed the game – and Google TV will probably do the same.
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