Borden Dairy Company
Mooo-dy Summer Mania
Concept | Market Research | Co-promotion | Responsive Website | Sweepstakes & Fulfillment
Borden Dairy Company, a Dallas-based dairy distributor to several eastern, Midwest and southern states, had the need to reengage customers and create a brand differentiator between themselves and competitors. bk’s solution leveraged Borden’s strong name recognition and their association with wholesome values and spending time with the family. Partnering with Candlewick Press, publisher of the popular Judy Moody children’s book series, bk developed a disruptive point-of-purchase sweepstakes campaign.