HOME App by Fannie Mae

Launching An App To A Crowded Market

Media Planning & Placement | Analysis | Lead Generation | Website | App Video

Fannie Mae provides financial products and services that increase the availability and affordability of housing for low-, moderate- and middle-income Americans. bloomfield knoble was tasked to plan the launch of its HOME app to raise awareness for this helpful digital tool designed for American homeowners.

30-second spot produced for Apple and Google store application overviews