American Airlines Center

"Return on Entertainment" Campaign

Strategy | Event Planning | Direct Mail | Collateral | Media Planning

The American Airlines Center (AAC) is a leading entertainment venue in Dallas and home to the Dallas Mavericks and Dallas Stars. As luxury suite and seats sales lagged, bloomfield knoble was asked by ACC to develop a campaign to reinvigorate the market. After rebranding the products away from term “luxury” to Business Suites and Platinum Seats, we developed the “Improve your Return on Entertainment Investment” Campaign with exceptional results.