TXU Energy

Finally, a way to have more power over your power.

Strategy & Promotion | Website | PowerSaver Challenge | Touchscreen

TXU Energy was seeking more efficient and less expensive methods than their traditional marketing tactics could provide to achieve acquisition and retention. bloomfield knoble determined that an annual calendar of customer-centric events focused on lowering energy consumption, and thereby energy bills, would appeal to current TXU Energy customers and entice new customers to learn more. With this strategy, bk developed a series of promotions based on time of year/season, loyalty cash rewards, refer-a-friend programs, online viral campaigns and unique partner offers.

Power Saver Challenge: The Hinojosa Family (Improvement Check-In)