bkadmin – bloomfield knoble

Is your brand built on a solid, powerful, copy-ready messaging framework?

Business Strategy & Planning, Uncategorized / By bkadmin

What do your clients believe about your company or product? How hard is it to develop consistent, impactful marketing content? Is that process confusing and stressful? What about your brand promise or positioning statement? Does everyone at your company know and understand your core message and is it resonating with your target audience? If you …

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Kristi Adams joins bloomfield knoble Advertising as VP of Business Development and Strategic Services

Leave a Comment / Announcements / By bkadmin

Kristi Adams, who worked for NTT DATA and its predecessor organizations (Dell Services and Perot Systems) for almost 35 years, will be joining bloomfield knoble Advertising (bk) on February 1, 2024, to take over the responsibilities of Luann Boggs, who announced her retirement as Vice President of Business Development in December 2023. Kristi will also add …

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Luann Boggs, Long-time VP at bloomfield knoble Advertising, Retires

Leave a Comment / Announcements / By bkadmin

Luann Boggs announced on December 1, 2023, that she will not be returning to her role as Vice President of Business Development for bloomfield knoble Advertising (bk). “In my long career, the 15+ years with bk has been by far my favorite place to work,” said Luann. “It was a very hard decision to walk away from …

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Southbound 'Thirty-Five'

bk Life, News / By bkadmin

2015 has been quite a busy year, one that has brought about a number of changes for both bloomfield knoble and myself. Most notably, I was recently afforded the opportunity to become somewhat of a conquistador, planting the orange bk flag in a new center for emerging ideas, creative ventures and business prosperity… In September, …

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Let's Agree (in advance) to Disagree

Business Strategy & Planning / By bkadmin

My fifth grade science teacher (Dr. Thomas Mummy) taught me something that I have never forgotten – when determining the best course of action, present opposing viewpoints and what comes out of it will be better than either original argument – then repeat the process. This concept (thesis vs. antithesis = synthesis) is one of the reasons …

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Forget 'Wisdom of the Crowd'

Business Strategy & Planning / By bkadmin

One of the central tenets of bloomfield knoble is R.U.D.E. (an acronym for Research, Understanding, Design and Execution) – the process by which we help our clients achieve success. While the process remains the same from client to client, the application of the process can vary widely depending on need and circumstance. Take for example, “Research.” At …

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Maybe you don't have to spend as much as you think.

The Science of Marketing / By bkadmin

Everyone at bloomfield knoble knows not to ask me STEM (science, technology, engineering, math)-related questions, because I will not give a simple answer. I seize the opportunity to fill an entire whiteboard with formulas and computations as if I were giving a lecture at MIT. In my defense, I don’t try to be like that, it’s …

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How to Style The Twitter API

Uncategorized / By bkadmin

Twitter has been a huge pain for designers for the past few years. Styling anything in their API is constantly a source of frustration and agony. With the help of Harry Hopkins we have worked up an easy-to-use solution that can work with any embedded widget. The first thing you will want to do is to …

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What The Growing Popularity In “Phablets” Means For Mobile Design

Uncategorized / By bkadmin

For the past few years the growing trend in “phablets” has had a noticeable effect on web design. Although phablets have only accounted for 2% of all smartphones shipped globally, this still amounted to around 20 million devices. Additionally that number is set to jump to 10% within the next 18 months with the help …

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bloomfield knoble Targets 'We Care' Support on NRDC

Business Strategy & Planning, Getting Ecofriendly, Marketing, Strategy & Fishing, Social Media / By bkadmin

DALLAS, TX – As part of its ongoing effort to spotlight a worthy cause or charity each month, Dallas-based advertising agency bloomfield knoble (bk) is lending its social influence to the Natural Resources Defense Council (NRDC) as part of its “We Care” program for October. NRDC is a national environmental action group claiming 1.4 million …

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