Thomas J Thompson

A STEM (Science / Technology / Engineering / Math) graduate and COO of bloomfield knoble, Thomas exemplifies the view that advertising is becoming an engineering discipline. He leads the integrated insights and strategic planning group in a way consistent with bloomfield knoble’s goal of bringing a strong analytical foundation to uncover fresh and innovative insights and business opportunities.

Thomas J Thompson
birthday_cake

Maybe you don’t have to spend as much as you think.

Everyone at bloomfield knoble knows not to ask me STEM (science, technology, engineering, math)-related questions, because I will not give a simple answer. I seize the opportunity to fill an entire whiteboard with formulas and computations as if I were giving a lecture at MIT. In my defense, I don’t try to be like that, it’s …

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Bond

Is this why people always ask me to play poker?

I’ll admit that my duties at bloomfield knoble don’t usually require me to read Evolution & Human Behavior – the official journal of the Human Behavior and Evolution Society, but as a fan of poker, this abstract by Eugene Chan, University of Technology, Sydney, caught my eye: Prior research has examined how sexual opposite-sex stimuli impact people’s choices …

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adwords logo

Fighting bad advertising practices on the web.

Every once in a while something comes across my computer here at bloomfield knoble that reminds me of  just how big online advertising really is. Last week I was reading Inside AdWords, Google’s official blog for news, tips and information on AdWords, and I saw the number 524 million. I read this blog, and a lot of other articles about …

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