One of the things that makes bloomfield knoble a great agency is our willingness to share ideas and be open to additional concepts. We extend our “sharing circle” to include partners and even clients and at times, other agencies. One of the best ways to share with other agencies is through conferences, like the 2014 …
At bloomfield knoble, we have to handle and interpret a lot of data. This data may come from our own marketing research, from the client or from third-party sources. Whatever the origin of a particular data set, it’s not very useful in its raw form, which is why analysis is so important. By using analytical …
Research is one of the most important things we do at bloomfield knoble. In many cases, it’s the first thing we do when working with a new client or project. In fact, it’s the R in our RUDE system, which is why it’s so important that we get it right. Let’s start with the basics …
As an agency, bloomfield knoble, inc. (bk) strives to achieve three fundamental pillars to build success – awareness, attitude and usage (AAU). There are a lot of ways to define and measure each of these, some more popular than others, but at a 30,000 foot level – this is really what we want to do. …
Like many agencies, bloomfield knoble, inc. (bk) is relying more and more on big data to help us deliver on-target messages to a granular target audience. The tremendous rise in interactive applications over the last 15 years has led to a dramatic increase in the data management needs of those apps. To address these needs, …
Data management scalability needs? Just say “No” as in “NoSQL.” Read More »
Thinking about this week’s post, I am reminded of my favorite physics joke: A quantum physicist is pulled over by a police officer. The officer comes up to the window and asks him, “Do you know how fast you were going?” to which the quantum physicist replies, “No, but I can tell you exactly where …
Why do we sort through data? Part of the reason, from an advertising perspective, is because we want to be more relevant to our customers. Another reason is to be predictive about the action customers will take. It may be more “marketing” than advertising, but it’s a vital part of data utilization. One of the …
I knew my D&D expertise would come in handy one day Read More »
It’s getting to be that time of year. No, not pumpkin everything – although it is that time of year – no, I’m talking about the run-up to CES. This is the time of year when companies start to drop tantalizing tidbits of information about what we might see. It’s probably not the best marketing …
Remember the first Superman movie when Clark Kent goes to the Fortress of Solitude and drops those crystals (which I thought were ice) into the tube (which I had no idea was some sort of computer, whatever) and could access any information he wanted? It turns out that you don’t have to be Superman to …
Here’s the thing – we, as humans, are not rational. This may not be shocking to you, but it’s still a pretty new field of thought. In the ‘old’ days, the thought was that when people make choices, the exercise near-perfect rationality. They logically weigh incentives, such as prices, taxes and penalties in order to …
