I love video games, but have never really gotten into massive multiplayer online (MMO) games. However, as an agency, we certainly understand them. From an economic perspective, the sales of video games continue to outsell DVDs and music. Video games generally have a higher per product price than other forms of entertainment, but even the …
According to a recent article on PhysOrg, the amount of “green” advertising rises and falls in conjunction with key indicators of economic growth. It would seem to me that the amount of advertising in general would rise and fall in conjunction with key indicators of economic growth, but it does make sense to me that …
Wondering about the economy? Count the number of “green” ads. Read More »
We recently had a client ask us to help them with a problem. The problem is that they believe one idea, but a lot of people believe a different idea. “Help us,” they asked, “get our idea accepted by the other side.” No small task, right? Like any good agency, we tackled the problem strategically …
This past week, I have felt a bit like Michael Corleone – “every time I think I’m out, they pull me back in,” because I am now caught up in the dispute between DirecTV and Viacom. No, we’re not an agency for either of them, it’s because I have a 7-year old who can no …
Ah, physics humor. Anyway, it’s been too long since I made a pure science post. I’ve been trying to wean myself off, but when I saw Jon Cartwright’s article on physicsworld.com, I couldn’t help myself. According to the article, an international team of physicists has proposed a new device that could detect the presence of …
Understanding and analyzing topics in social media has become immensely important for advertising agencies. We’re all searching for the two things that, when combined, become the holy grail. The first is that we are all looking for ways to create social media posts that expand influence (as determined by whatever the influence needs to be …
Don’t let the math scare you – the social media code has been cracked! Read More »
This story is blowing up all over the interwebs, but just in case you aren’t surfing the “math” section of Google news, here’s what happened (from Katie Scott writing in Wired UK): “A physicist faced with a fine for running a stop sign has proved his innocence by publishing a mathematical paper, and has even won a …
You may remember that I (for no real marketing reason) wrote about the search for DaVinci’s Battle of Anghiari. Just saw an update courtesy of Discovery News, so thought I would share. Again, I stress that this may only be of interest to me, but it’s my post, so there. 🙂 Researchers struggling to solve …
I’d like to think that my many, many posts that have very little to do with advertising, have contributed to Google’s decision to create a new project dedicated to tacking some of the world’s biggest problems. Oh sure, I haven’t really solved much, but my guess is that someone from Google who reads my blogs …
Here’s one of those posts that make people go hmmm . . . Actually, they probably go “hmmm . . .” because they are wondering why I post stuff like this. Well, most are because I like physics, but this one is important for other reasons as well. Superposition is a fundamental part of quantum …
