bk Life

Southbound ‘Thirty-Five’

2015 has been quite a busy year, one that has brought about a number of changes for both bloomfield knoble and myself. Most notably, I was recently afforded the opportunity to become somewhat of a conquistador, planting the orange bk flag in a new center for emerging ideas, creative ventures and business prosperity… In September,

bk Life

Southbound 'Thirty-Five'

2015 has been quite a busy year, one that has brought about a number of changes for both bloomfield knoble and myself. Most notably, I was recently afforded the opportunity to become somewhat of a conquistador, planting the orange bk flag in a new center for emerging ideas, creative ventures and business prosperity… In September,

Google Cardboard
bk Opinions

Behold Google Cardboard

I struggled to find time to write this blog  – not because I’m too busy at work, but because I’ve been too busy playing with Google Cardboard. I had heard about Google Cardboard, but I’ve been more interested in Oculus Rift and similar devices and hadn’t given it much thought. Then, much to my surprise, I

flipboard
Business Strategy & Planning

Using data to enhance ad targeting

I was at a family gathering this weekend and was watching my son and my nieces and nephews (aged from 8  – 14) avoid social interaction with adults by spending all of their time on iPads or iPhones when I noticed something interesting. They were all on the same platform (Instagram) and sharing a verbal conversation

Uncategorized

Government agencies are hurting themselves and their mission

Guessing games are not fun to me. Especially when everything is riding on choosing the right answer. For too many local, state and federal agencies that bloomfield knoble (bk) has dedicated its resources to assisting, they are playing a dangerous game that only hurts their outreach mission. This is not done intentionally. Most of the leaders

The Science of Marketing

So did you really like our ad?

We at bloomfield knoble are big believers in testing our creative and creative messaging. We have conducted focus groups, in-depth interviews, online panels and software to measure eye-tracking and other physiological responses. The challenge with this, or any type of testing, is to avoid testing bias and to, as much as possible, accurately record responses.