Is Google about to become your significant other?

Have you ever met one of those couples who always finish each other’s sentences?  Like me, you may find it incredibly annoying, but the ability to do that is based on shared experiences, intimacy and the ability to predict outcome based on previous behavior.  Intimacy forged during relationship building can also lead to a certain

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The relevancy of understanding the client’s viewpoint

I am a big believer in communication.  I’m not writing about marketing/advertising when I make this first reference. I am writing about in life, in general, in everything. Too often, too much is left unsaid. Or, like a young child afraid to ask questions in front of peers, we leave too much un-asked. The point

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The relevancy of understanding the client's viewpoint

I am a big believer in communication.  I’m not writing about marketing/advertising when I make this first reference. I am writing about in life, in general, in everything. Too often, too much is left unsaid. Or, like a young child afraid to ask questions in front of peers, we leave too much un-asked. The point

Read More »

It’s not just what we say, it’s how we say it.

Want to know how a Japanese person is feeling? Pay attention to the tone of his voice, not his face. That’s what other Japanese people would do, anyway. A new study examines how Dutch and Japanese people assess others’ emotions and finds that Dutch people pay attention to the facial expression more than Japanese people

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It's not just what we say, it's how we say it.

Want to know how a Japanese person is feeling? Pay attention to the tone of his voice, not his face. That’s what other Japanese people would do, anyway. A new study examines how Dutch and Japanese people assess others’ emotions and finds that Dutch people pay attention to the facial expression more than Japanese people

Read More »

Your attenuation, please!

Oh man, that has to be one of the best inside physics jokes, ever. Advertising agencies love video on the Internet.  It lets us deliver our intended message, it lets us drive emotional response and it gives us a point of difference versus others in social media efforts.  The problem with video on the Web

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