Musings on the passions that drive marketing/strategy and fishing. Saltwater vs fresh. Fly casting vs conventional. . . it’s all good. So long as one is passionate about the pursuit.
Video is a great way to communicate to your target audience. A well-produced professional piece can not only convey your brand and message in an entertaining and engaging way, but it can also drive visitors to your video and brand thanks to Google’s search engines thorough indexing of YouTube videos. At bloomfield knoble, we’ve been …
What do you want to accomplish with your direct mail campaign? I doubt anybody answered, “For it to get thrown in the trash as soon as it’s picked out of the mailbox.” Or, “To spend a lot of money on a really nice mailer and send it out, only to guess a few months later …
We’ve written about neuroscience and marketing, but it seems that there’s suddenly become a real push – as if neuromarketing is right on the verge of becoming the next big thing in advertising. Even the New York Times had a feature article this past Sunday. As such, it seemed like a good idea to dig …
Braess’s paradox states that adding extra capacity to a network, when the moving entities selfishly choose their route, can in some cases reduce overall performance. This is because the Nash equilibrium of such a system is not necessarily optimal. The paradox has generally been applied to traffic, but more and more agencies are finding that …
Braess’s paradox states that adding extra capacity to a network, when the moving entities selfishly choose their route, can in some cases reduce overall performance. This is because the Nash equilibrium of such a system is not necessarily optimal. The paradox has generally been applied to traffic, but more and more agencies are finding that …
I am a big believer in communication. I’m not writing about marketing/advertising when I make this first reference. I am writing about in life, in general, in everything. Too often, too much is left unsaid. Or, like a young child afraid to ask questions in front of peers, we leave too much un-asked. The point …
The relevancy of understanding the client’s viewpoint Read More »
I am a big believer in communication. I’m not writing about marketing/advertising when I make this first reference. I am writing about in life, in general, in everything. Too often, too much is left unsaid. Or, like a young child afraid to ask questions in front of peers, we leave too much un-asked. The point …
The relevancy of understanding the client's viewpoint Read More »
This article found on HousingWatch.com is the basis for the blog below — http://www.housingwatch.com/2010/08/27/fannie-mae-wants-you-to-knowyouroptions-com/ A recent pro ject bloomfield knoble provided for Fannie Mae was the KnowYourOptions.com website and communication campaign. This effort includes internal and external marketing material for every viable channel. The intent, after careful thought and planning, was to develop a communication …
A consumer website that really makes a dent in the housing crisis? Read More »
Many times we have made a simple statement when discussing how to approach marketing planning with a new client: “When you go fishing, it is best to fish where the fish are.” Seems like a no-brainer. So how about we take the metaphor further in approaching planning to marketing?
Many times we have made a simple statement when discussing how to approach marketing planning with a new client: “When you go fishing, it is best to fish where the fish are.” Seems like a no-brainer. So how about we take the metaphor further in approaching planning to marketing?
