The Science of Marketing

Musings on interdisciplinary scientific research, trends and findings that affect (and, in some cases, effect) the way we market goods, services and opportunities.

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Maybe you don’t have to spend as much as you think.

Everyone at bloomfield knoble knows not to ask me STEM (science, technology, engineering, math)-related questions, because I will not give a simple answer. I seize the opportunity to fill an entire whiteboard with formulas and computations as if I were giving a lecture at MIT. In my defense, I don’t try to be like that, it’s …

Maybe you don’t have to spend as much as you think. Read More »

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Fighting bad advertising practices on the web.

Every once in a while something comes across my computer here at bloomfield knoble that reminds me of  just how big online advertising really is. Last week I was reading Inside AdWords, Google’s official blog for news, tips and information on AdWords, and I saw the number 524 million. I read this blog, and a lot of other articles about …

Fighting bad advertising practices on the web. Read More »

Children's Book Publisher Dedicated to Marketing Children's Books in New Ways

I had the pleasure of spending some time speaking to Laura Rivas, Publicity, Brands and Consumer Outreach Director with Candlewick Press. Candlewick Press is an unusual entity in the world of children’s book publishing. They are an independent publishing house and are employee-owned.  Candlewick and its sister companies in the United Kingdom and Australia make …

Children's Book Publisher Dedicated to Marketing Children's Books in New Ways Read More »

Children’s Book Publisher Dedicated to Marketing Children’s Books in New Ways

I had the pleasure of spending some time speaking to Laura Rivas, Publicity, Brands and Consumer Outreach Director with Candlewick Press. Candlewick Press is an unusual entity in the world of children’s book publishing. They are an independent publishing house and are employee-owned.  Candlewick and its sister companies in the United Kingdom and Australia make …

Children’s Book Publisher Dedicated to Marketing Children’s Books in New Ways Read More »