marketing

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Maybe you don’t have to spend as much as you think.

Everyone at bloomfield knoble knows not to ask me STEM (science, technology, engineering, math)-related questions, because I will not give a simple answer. I seize the opportunity to fill an entire whiteboard with formulas and computations as if I were giving a lecture at MIT. In my defense, I don’t try to be like that, it’s …

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Answer Twitter Questions Without Getting ‘Jamesed’

You may have seen that renowned and respected widely derided and somewhat filthy author E.L. James (Fifty Shades of Grey) held a Twitter Q&A for some reason yesterday. It unexpectedly (?) didn’t go well. Users pounced, using the hashtag #AskELJames to ask pointed questions about her lack of writing skill, the misogynistic and sexually unhealthy themes in …

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Answer Twitter Questions Without Getting 'Jamesed'

You may have seen that renowned and respected widely derided and somewhat filthy author E.L. James (Fifty Shades of Grey) held a Twitter Q&A for some reason yesterday. It unexpectedly (?) didn’t go well. Users pounced, using the hashtag #AskELJames to ask pointed questions about her lack of writing skill, the misogynistic and sexually unhealthy themes in …

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Bond

Is this why people always ask me to play poker?

I’ll admit that my duties at bloomfield knoble don’t usually require me to read Evolution & Human Behavior – the official journal of the Human Behavior and Evolution Society, but as a fan of poker, this abstract by Eugene Chan, University of Technology, Sydney, caught my eye: Prior research has examined how sexual opposite-sex stimuli impact people’s choices …

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Fighting bad advertising practices on the web.

Every once in a while something comes across my computer here at bloomfield knoble that reminds me of  just how big online advertising really is. Last week I was reading Inside AdWords, Google’s official blog for news, tips and information on AdWords, and I saw the number 524 million. I read this blog, and a lot of other articles about …

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bloomfield knoble’s ‘We Care’ Initiative Is Designed To Make A Difference

Each year bloomfield knoble (bk) gives generously to various environmental and community organizations on a local and national level through its “We Care” program. The agency is proud to announce that its annual donations for 2015 have been made. “Now the real work begins,” says agency partner Eric Hirschhorn. “We set a year-long calendar of …

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