We have a great team here at bloomfield knoble. Each member of the team brings a unique perspective to the table regardless of what product or service we are offering to a client or brand. I have built personal and professional relationships with everyone here and, while I may not always agree with them, truly …
I’m not much on poetry. I’ve seen Dead Poets Society several times, but I don’t think that qualifies me as an expert. Nevertheless, I did know that Ralph Waldo Emerson didn’t actually say, “make a better mousetrap and the world will make a beaten path to your door.” What he actually said was, “If a man …
In 1997 I started talking with a few like-minded people about starting a business and no longer working for someone else. We were like-minded in the belief that we could do a better job than the people we worked for in terms of managing the business and client relations, as well as producing high-quality work. …
Diversifying a business takes as much time as launching one Read More »
What would you do if you owned a moving company and had been building a respected professional reputation for years, then discovered that there were bad reviews percolating up on websites like Yelp! and Facebook? You’d be concerned, of course, because you don’t want your customers to have a bad experience, and of course you …
Brands are neither physical products, nor actual services. Brands live in the mind of the consumer. So how do agencies like bloomfield knoble help companies successfully brand? By understanding that when we successfully create a brand, we create brand knowledge. Brand knowledge isn’t a stand-alone idea. Instead, it’s a combination of two things: brand awareness …
Part of the elevator pitch for bloomfield knoble is, “To enterprises seeking to grow their business model, bloomfield knoble is the strategic marketing and advertising firm that provides precise planning to surpass business growth targets.” In other words, we pride ourselves on showing return on investment (ROI) for the work we do. However, it can …
One of the hallmarks of the work we do for clients is our dedication to the data. We never fly blindly into a campaign and we’re never beholden to a particular medium. One of our mantras states that we are agnostic to the medium. We don’t choose what type of campaign we’re going to employ …
A fire alarm went off at our offices yesterday. It was just a drill, but as we all gathered outside and accounted for each employee according to our business continuity plan, it reaffirmed one of our core beliefs – the value of planning ahead for every possible scenario. We take some comfort knowing that if there …
Fire Alarm – A Drill’s Better Than the Real Thing Read More »
A fire alarm went off at our offices yesterday. It was just a drill, but as we all gathered outside and accounted for each employee according to our business continuity plan, it reaffirmed one of our core beliefs – the value of planning ahead for every possible scenario. We take some comfort knowing that if there …
Fire Alarm – A Drill's Better Than the Real Thing Read More »
This article found on HousingWatch.com is the basis for the blog below — http://www.housingwatch.com/2010/08/27/fannie-mae-wants-you-to-knowyouroptions-com/ A recent pro ject bloomfield knoble provided for Fannie Mae was the KnowYourOptions.com website and communication campaign. This effort includes internal and external marketing material for every viable channel. The intent, after careful thought and planning, was to develop a communication …
A consumer website that really makes a dent in the housing crisis? Read More »
