I try not to do shameless plugs, but I figured this one is worth sharing: MIT Technology Review has an all-new look online and in print. OK, not exactly Earth-shattering stuff, I grant you, but it is something worth exploring.
If you’re not familiar with it, MIT Technology Review leads the global conversation about technologies that matter. An independent global media company owned by the Massachusetts Institute of Technology (MIT), the enterprise produces publications read by millions of business leaders, innovators, thought leaders, and early adopters around the globe, in five languages and on a variety of digital and print platforms. The company publishes MIT Technology Review magazine, the world’s most respected technology magazine (established 1899); daily news features, analysis, opinion, and video; and Business Reports, which explain how new technologies are transforming companies, disrupting markets, or creating entirely new industries. It also produces live events such as the annual EmTech MIT, international EmTech conferences, Summits, and Salons. The company’s entrepreneurial community organization, the MIT Enterprise Forum, hosts over 400 events a year around the world.
The new layout presents editorial features, news analysis, business reports, photo essays, reviews, and interactive experiences more dynamically, providing an enhanced experience for the reader, as well as new and unique advertising opportunities. The redesign is the global media company’s first manifestation of a commitment to their digital-first strategy, and marks the return to the institute’s rich heritage of design. It can be seen right now on technologyreview.com and in the November/December issue which hits newsstands today (November 6).
The new logo, which brings “MIT” into the title of the publication, reinforces the unique 113-year relationship the company shares with the world’s most prestigious technology institution. MIT Technology Review is wholly owned by the Institute and inspired by the great minds and important breakthroughs it has created, yet its journalism is independent from the institution and is inclusive of the global technology community.
Jason Pontin, MIT Technology Review’s editor in chief and publisher, announced the details to a packed house at MIT Technology Review’s annual EmTech MIT Conference on emerging technologies. “We believe technology can change the world, playing a part in solving the big problems we currently face–disease, limited access to education, and the challenge of providing clean energy,” said Mr. Pontin. “Yet the public is overwhelmed by massive amounts of information about technology, and not all this information is important …or even accurate. Every day at MIT Technology Review, we apply an intelligent, lucid, and authoritative filter to the flood of information about technology. We identify the technologies that matter and explain how they will change the world. You’ll see with the redesign that we engage with our rapidly growing audience more deeply and, together with them, lead the global conversation about technologies that matter.”
MIT Technology Review saw unprecedented growth over the last year. Visits to technologyreview.com have increased 104% year-over-year (June 2011 to June 2012). This online growth supports the company’s digital-first initiative, which the publisher announced in June. Cross-platform experiences allow the global media company to offer unique advertiser programs that reach an active and engaged audience of innovators, leaders, and early adopters who make critical business and technology decisions.
“We’re proud to deliver advertisers the feelings of quality and distinction that MIT elicits in the minds of their consumers,” said Kathleen Kennedy, MIT Technology Review’s chief strategy officer. “The Institute’s mission to advance innovation is reflected not only in our editorial, but also in the unique programs we offer to agencies and brands. The ability to combine print, digital, mobile, and live events gives advertisers tremendous flexibility in reaching their audience. Now, advertisers can enhance their media investment by adding impactful messaging through our cross-platform engagement programs, including Views from the Marketplace, Targeted Content Widgets, Custom Publishing, and Webcasts.”
The new issue–with cover art featuring the Apollo 11 astronaut Buzz Aldrin–poses the question, “Has our commitment to develop groundbreaking technologies to advance the human condition waned?” In stories, infographics, and a photo essay, the issue introduces people who are plugging away at our greatest challenges and explains where breakthroughs might come soon.
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