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I keep yelling from the rooftops that Minority Report-style ads are coming. The technology continues to advance and as soon as quantum computers provide the processing speed to pull it off, all ads will be customized. Until then, Alyssa Danigelis writes that the latest technology in intelligent ads is reading your weight.
Digital ads in public spaces (subways, bus shelters, and airports) aren’t yet on a first-name basis with passers-by, but walking by an ad and seeing your name pop up is getting closer to reality. Now, computer scientists are working on ads that have the ability to read your weight. Researchers in Singapore have created a system that allows ads to accurately estimate the heft of people passing by. “There exists a variety of practical situations where having an estimate of human weight is extremely useful,” said Shuicheng Yan, an assistant professor of electrical and computer engineering at the National University of Singapore who led the weight-detection system development.
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