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Since I’m never sure if stuff I link to will be there when future generations (?) click on it, here’s an article by James Hurley that ran in The Telegraph (online):
Geeks to inherit the Mad Men legacy
Jason Goodman is taking his ad agency from Silicon Roundabout to Silicon Valley – but where can he find the geeks he says he needs to get ahead?
Jason Goodman says maths skills are crucial for the next generation of ad agencies
The advertising industry’s next generation will look more like Bill Gates than Don Draper, the slick creative genius who leads the fictional ad agency in Mad Men. That’s the view of Jason Goodman, co-founder of London agency Albion – and he’s already fretting about how he’s going to hire a new breed of creative geeks.
Associate Creative Director at bloomfield knoble