DALLAS, TX May 8, 2014 – Borden Dairy Company has selected bloomfield knoble, inc. to serve as an agency of record to develop in-store marketing and promotional campaigns for Borden milk.
Borden is one of the most trusted names in the dairy aisle, enjoyed by Americans for more than 150 years. Locally processed, Borden is best known for nurturing families and providing great-tasting, high-quality milk. Recognized for its rich, creamy taste, Borden’s delicious milk comes from artificial growth hormone-free cows* and is processed with the highest quality service and processing standards. Borden milk provides eight grams of protein and 30 percent of the recommended daily allowance of calcium per serving.
“bloomfield knoble understands that Borden is not just milk,” said Jenica Oliver, Director of Marketing. “Borden is about building relationships. We have been a part of America’s families for generations, and we’re always looking for opportunities to attract and retain new customers through relevant products and innovation. We’re excited to have bloomfield knoble help educate and encourage consumers to discover the Borden difference.”
Headquartered in Dallas, Texas, bloomfield knoble, inc. is a premier, full-service strategic marketing agency that specializes in process-driven integrated campaigns to surpass business growth targets.
“Borden and its celebrity spokescow, Elsie, have a strong legacy of innovation, quality and nutrition,” said Eric Hirschhorn, partner at bloomfield knoble, inc. “We are thrilled to be a part of the Borden brand and at the opportunity to develop concepts and campaigns to reward loyal customers as well as introduce Borden to a new generation of milk lovers.”
bloomfield knoble, inc. will work with current Borden agencies, Slingshot and TPN, to develop integrated retail and trade marketing plans starting with the launch of a soon-to-be-announced major campaign across thousands of local retail locations in summer 2014.
For more information about bloomfield knoble’s selection as an agency of record for Borden, please contact Luann Boggs (email or 214-446-5894).
For more information about doing business with bloomfield knoble, please contact Eric Hirschhorn (email or 214-254-3805).
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Borden Dairy Company, headquartered in Dallas, employs approximately 3900 people throughout the United States who support the processing, distribution and sale of milk in local markets. The Company produces best-in-class milk products for foodservice and retail customers.
Borden Dairy Company carries on the legacy of Gail Borden, Jr., who brought stability and structure to dairy farming methods, milk distribution and business practices. Today, Borden strives for the highest quality and nutrition standards just as its founder Mr. Borden did. For more information, visit www.bordendairy.com.
America’s Favorite Spokescow: Elsie
Elsie, first introduced to America in 1937, symbolizes the quality and freshness of Borden products. From Hollywood films to the World’s Fair to a Macy’s storefront window in New York City, the doe-eyed cow has charmed Americans from coast to coast for more than 70 years, and was one of the country’s first witty working moms.
In 2000, Advertising Age recognized Elsie as one of the top 10 advertising icons of all time. Today, she tours the country, visiting local retailers for meet and greets with children and adults of all ages to help the brand make a difference in local communities and educate families about good nutrition choices.
About bloomfield knoble, inc.
Founded in 2005, bloomfield knoble is a premier, full-service strategic marketing agency headquartered in Dallas, Texas. Along with general market services, niche markets include financial and mortgage, outdoor sports and retail foods. Clients include Fannie Mae, the U.S. Treasury, Core Logic, Temple Fork Outfitters, American Airlines Center and NatureSweet Tomatoes.
*FDA has determined that there is no significant difference between milk from artificial growth hormone-treated cows and non-treated cows.