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Is 'fishing' a good metaphor for marketing?

Many times we have made a simple statement when discussing how to approach marketing planning with a new client: “When you go fishing, it is best to fish where the fish are.” Seems like a no-brainer. So how about we take the metaphor further in approaching planning to marketing?

Neuromarketing is going mainstream.

I recently read a fascinating article by Graham Lawton, deputy editor of New Scientist. They recently utilized neuromarketing (a marriage of market research and neuroscience) to determine which (of three) magazine cover they should use. The idea was to observe reactions of people on a level that would not normally be possible. Market research has