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This past week, I have felt a bit like Michael Corleone – “every time I think I’m out, they pull me back in,” because I am now caught up in the dispute between DirecTV and Viacom. No, we’re not an agency for either of them, it’s because I have a 7-year old who can no longer watch SpongeBob or Big Time Rush (Nickelodeon). I’m going to skip thoughts about the business aspect and implications of bundling and instead offer an opinion about the handling of the conflict from an agency perspective – specifically, who is winning the fight for hearts and minds?
Associate Creative Director at bloomfield knoble
