This may very well become the greatest advertising battle ever. EVER!
As you have probably heard by now, Taco Bell is steaming mad over a lawsuit alleging that its beef isn’t beef, and has responded to the lawsuit by taking out an ad slamming the claim as “absolutely false.” In a full-page ad appearing in prominent newspapers on Friday, Taco Bell proclaimed, “Thank you for suing us.”
“Our reputation’s been falsely tarnished,” said Greg Creed, Taco Bell’s president. He told CNNMoney that he’s meeting with outside counsel to possibly take legal action on these “egregious” accusations against his beef. “We clearly take this very seriously,” he said, noting that a decision on legal action will be made in the next week. “We’re reacting to this onslaught against our food and reputation.”