I love Google. I mean, really – I love Google.
It’s pretty safe to state that most people know how to Google, but what you may not know is that Google is always putting out tons of really useful information. You may have to dig through some blogs to get to it, but if you look hard enough, you will find quite a bit of information about really useful things. Yesterday (29 May 2012) is no exception as Google released “Digital Business Trends: Publisher Edition.” You may download the report as a PDF “here.”
If you do any online advertising, you should really read this report as it directly impacts the media design and buying decision-making process. Among the findings, for example, are that traditional 468×60 banner ads have fallen out of favor, representing 3% of ad impressions. By contrast, three larger ads—the medium rectangle (300×250), leaderboard (728×90) and skyscraper (160×600)—constitute 80% of impressions.