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According to Zena Iovino, writing in New Scientist, in the future the news will find you – at least according to Futureful, a Finnish startup building a predictive discovery iPad app that will deliver personalised information. The company’s mission is to “give you what you want before you knew you wanted it.”
Hmm, this all sounds very Zeitgeist-y, no doubt. But isn’t Futureful just another wannabe start-up aiming to hoover up as much venture capitalist funding before it predictably sinks without a trace?
Associate Creative Director at bloomfield knoble
