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I was at Lowe’s with my son (who is 6) and we stopped to look at the holiday displays. They had trees, lights, ornaments, yard displays and more – pretty much everything you would need to decorate a town for the holidays. We checked out a few of the displays and, since I am a push-over when it comes to my son, we got some shiny ornaments for the house. Anyway, as we’re shopping in a different part of the store, he starts singing a holiday song (incorrectly). I gave him the right words and asked him where he learned the song. He said it playing in the holiday aisle.
I wasn’t shocked that music was playing at the display – I was shocked that I hadn’t even heard it. Hard-of-hearing jokes aside, we wandered back that way, and sure enough, holiday music was playing in that section. It was subtle and very clear – not coming over the in-store system, which was playing different music (that I did hear). I tracked down a small display with directional speakers and a digital media player. Very nicely hidden / directed / developed.
That got me wondering if my son had been influenced in his purchase decision – or had I been influenced by the music – or is anyone influenced at all?
Associate Creative Director at bloomfield knoble
