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We’ve written about neuroscience and marketing, but it seems that there’s suddenly become a real push – as if neuromarketing is right on the verge of becoming the next big thing in advertising. Even the New York Times had a feature article this past Sunday. As such, it seemed like a good idea to dig a little deeper and find out where research in this field is heading. Fortunately, the Society for Neuroscience’s annual meeting was being held from November 13-17 in San Diego. This event is expected to draw of 30,000 people to hear some of the field’s most cutting-edge ideas.