Next step – neuroscience market research

I’ve talked before about how neuroscience can be used as a tool in market research.  One of the challenges has been tracking people without the bias of a lab setting.  Some steps have been made with goggles that perform a similar function, but the challenge for bias still exists.  Now, comes news that engineers have created a new ultrathin device from silicon that can stick to skin like a temporary tattoo and are powerful enough to read brain signals.