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But here’s how I’ll tie the two together.
Remember a few weeks ago when people thought that Einstein was wrong and something was moving faster than the speed of light? (FYI, quantum entanglement may move faster than the speed of light – so I still don’t get the hype + there is a theory that the speed of light isn’t a constant – I digress). Anyway, it turns out there may be a simple explanation for the difference. So what does this have to do with marketing? It’s an example of hype. How many people do you know that work in true science? How many people do you know in other fields were suddenly discussing relativity? People like sensationalism and this was a pretty amazing discovery (alleged), but it shows how the web is like the old telephone game. Something gets reported and it gets retold by people until it has become something completely different than it started out.
I’m not saying it’s bad – or wrong – just interesting. It’s an example of the power of trending. Be it politics or causes or whatever, if our industry can get something trending, then it will grow in popularity and feed off itself – bringing more and more into the fold until it becomes a cycle of growth. The problem is that these cycles usually can’t be self-sustained. The amount of desire to participate exceeds the return and people grow bored. There are way fewer mentions of the mystery of faster than light being solved than, say, Occupy Wall Street.
Anyway, mystery solved . . .
Associate Creative Director at bloomfield knoble
