I didn’t go to school for advertising – never even took a class. Some people would say that’s obvious.
When the world of advertising / marketing was thrust upon me – or vice versa – I studied. I tackled advertising and marketing the way I tackle all scientific issues – I read everything I could – learned everything I could – and bought book after book about the evolution of advertising.
It was, therefore, with some sadness that I read about the passing of Phyllis Robinson whose conversational tone in her copy and her ability to tell a story made an impression on me. In fact, I have a copy of one of her ads on my office wall. So, even though I never met her, I felt it important to acknowledge her impact on me by posting her obituary from Phil Davison of the Financial Times.
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